Computer Assisted Personal Interviewing for Face-to-Face Research 

Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely used, most survey research was [...]

Quantitative vs Qualitative Data

Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]

Benard Okasi on GeoPoll’s Research Processes

Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]

CATI Surveys in Market Research | Computer Assisted Telephone Interviewing

What is CATI? CATI stands for Computer Assisted Telephone Interviewing. CATI is a common research mode in which interviewers conduct surveys via telephone calls using a computer-assisted method, [...]

Nicolette Lok on the Future of Mobile in Emerging Markets

Nicolette Lok is GeoPoll’s Vice President of Operations, and oversees all of GeoPoll’s backend operations, including survey administration, building new technology tools, managing our [...]

What is Random Digit Dialing?

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

Weighting Survey Data: Methods and Advantages

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

GeoPoll Sightsavers

COVID-19 Research in Latin America and the Caribbean

One unique aspect of COVID-19 is the way in which it spreads through asymptomatic carriers, and the relatively lengthy time it can take for the virus to display itself. For health researchers and [...]

COVID-19: A Tipping Point for Remote Research

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

Market Research Methods

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

World Bank Study in South Asia

Report: Economic Impact of COVID-19 Across sub-Saharan Africa

In the months since the COVID-19 outbreak started, it has already wreaked havoc on global economies; It is estimated that almost half the world’s population is at risk of job loss due to [...]

Outdoor Advertising Association of Nigeria Case Study

Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

Mobile Penetration in South Asia and Southeast Asia

There are an estimated 5.24 billion people that have some sort of mobile device, or 67.4% of the global population. In this article, we examine mobile penetration data in Asia, specifically South [...]

Digital Lending Kenya Case Study

Coronavirus in sub-Saharan Africa: Data shows changing food habits, increased testing

Following GeoPoll’s first two reports on the impact of COVID-19 in sub-Saharan Africa, we are pleased to release results from our latest round of data collection. Data was collected from 10 [...]

Frequently Asked Questions around Mobile Phone Surveys

For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]

CATI Surveys

Report: The Impact of COVID-19 Across Africa

The spread of COVID-19 poses a challenge for emerging markets such as those in Africa and Latin America. While governments around the world are suffering from a shortage of ventilators, hospital [...]

Research Services in Cote D’Ivoire

Research Services in the Democratic Republic of Congo

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