Podcast: The Africa MSME PULSE

A survey of how small businesses in Africa were affected and are bouncing back from COVID, tech uptake, marketing channels, financing and more

GeoPoll’s John Paul Murunga joins Africa 118‘s Ezana Raswork and BigFive Digital‘s Charles Laughlin to discuss a joint survey conducted by GeoPoll and Africa 118 to assess the health and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a number of regionally and globally important topics, including:
  • The impact of COVID-19 on small businesses
  • Changes in employment and workplace dynamics
  • Supply chain disruptions
  • Optimism for the future
  • Reliance and investment in technology
  • SaaS adoption
  • Preferred online marketing channels and platforms
  • Planned marketing spend
  • SME financing sources
The detailed report is free to download, here. In the 17-page report, we delve into every aspect of the survey, presenting the findings and adding comparative commentary from similar studies and the opinions of our experts.
In this episode, the panel goes through the report and discusses the findings. 

You can also watch the webinar recording here

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