Out of Home Measurement & Monitoring
Measure ROI and Monitor Quality of Out of Home Advertisements
Out of Home advertisements including billboards and transportation ads are regularly used around the world, but measuring their reach and effectiveness is difficult, especially in emerging markets.
GeoPoll’s Out of Home solutions can measure the ROI of specific outdoor advertisements, identify the audiences they reach, and monitor the quality of billboards during your campaign. By utilizing GeoPoll’s mobile data collection platform and panel of respondents, you can gather real-time insights from those who have travelled down roads with Out of Home advertisements, collect pictures of advertisements, and much more.
Out of Home Metrics
Identify demographics of those who have been in areas with your Out of Home advertisement.
RETURN ON INVESTMENT
Using pre- and post-flight surveys, GeoPoll can measure changes in brand or product awareness due to OOH ads.
GeoPoll's mobile application can send users to take pictures of your billboard during the campaign to verify ad placement and billboard quality
KEY PERFORMANCE INSIGHTS
Collect custom data on Out of Home advertisements in near-real time, allowing for immediate decision making