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Out of Home Measurement & Monitoring

Measure ROI and Monitor Quality of Out of Home Advertisements

Out of Home advertisements including billboards and transportation ads are regularly used around the world, but measuring their reach and effectiveness is difficult, especially in emerging markets.

GeoPoll’s Out of Home solutions can measure the ROI of specific outdoor advertisements, identify the audiences they reach, and monitor the quality of billboards during your campaign. By utilizing GeoPoll’s mobile data collection platform and panel of respondents, you can gather real-time insights from those who have travelled down roads with Out of Home advertisements, collect pictures of advertisements, and much more.

out of home

Out of Home Metrics

  • AUDIENCE DEMOGRAPHICS

    Identify demographics of those who have been in areas with your Out of Home advertisement.

  • RETURN ON INVESTMENT

    Using pre- and post-flight surveys, GeoPoll can measure changes in brand or product awareness due to OOH ads.

  • BILLBOARD MONITORING

    GeoPoll's mobile application can send users to take pictures of your billboard during the campaign to verify ad placement and billboard quality

  • KEY PERFORMANCE INSIGHTS

    Collect custom data on Out of Home advertisements in near-real time, allowing for immediate decision making

GeoPoll Advantages

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in all of the below countries and can conduct research via select methods around the world. Contact us to request more information on our capabilities and respondents around the world.

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