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Market Research Online Communities in Africa

Conduct Qualitative Research in Emerging Markets

Qualitative data provides a deeper understanding of your target audience and their motivations, allowing you to develop products that are truly tailored to their needs and produce more effective marketing campaigns.

However, traditional qualitative research methods are expensive and infeasible when working with audiences located across wide geographic regions, making GeoPoll’s mobile-based market research online communities the best option for collecting in-depth insights from audiences across Africa and other emerging regions. Using GeoPoll’s unique mobile-based MROCs, you can gather high-quality qualitative data in a fraction of the time and cost of traditional methods.

mroc

How GeoPoll’s Market Research Online Communities Work

  • RECRUIT PARTICIPANTS

    Eligible participants are recruited from GeoPoll’s panel and invited to join an MROC

  • INITIATE MROC

    Participants are invited to join one of GeoPoll's MROCs from their mobile device

  • MODERATE

    An experienced moderator solicits feedback, provides prompts, and guides group discussions

  • ONGOING DISCUSSION

    Active members are incentivized to encourage ongoing participation, while inactive members are replaced

  • ANALYZE DATA

    A detailed qualitative report is prepared from discussions, including message text and pictures

GeoPoll MROC Services

Quick Qual

A one-time group is formed in order to discuss a specific question or issue, such as “How will my product concept perform with my target audience?”. Members are recruited over the course of several days, followed by a multi-day discussion, and fast-turnaround report creation.

 Continuous Community

To gather in-depth data over time, explore changes in opinion as new products are introduced, and test multiple products on the same consumer segment, a continuous community is active over a longer period of time. Participants are given new tasks on a weekly basis in order to cover a wide range of topics.

Market Research Online Communities Availability

GeoPoll has a panel in each of the below countries which can be used to recruit participants into your MROC.

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