Mobile-Based Focus Groups in Africa
Conduct Qualitative Research in Emerging Markets
Qualitative data provides a deeper understanding of your target audience and their motivations, allowing you to develop products that are truly tailored to their needs and produce more effective marketing campaigns.
However, traditional qualitative research methods are expensive and infeasible when working with audiences located across wide geographic regions, making GeoPoll’s mobile-based market research online communities the best option for collecting in-depth insights from audiences across Africa and other emerging regions. Using GeoPoll’s unique mobile-based focus groups, you can gather high-quality qualitative data in a fraction of the time and cost of traditional methods.
How GeoPoll’s Market Research Online Communities Work
Eligible participants are recruited from GeoPoll’s panel and invited to join an MROC
Participants are invited to join one of GeoPoll's MROCs from their mobile device
An experienced moderator solicits feedback, provides prompts, and guides group discussions
Active members are incentivized to encourage ongoing participation, while inactive members are replaced
A detailed qualitative report is prepared from discussions, including message text and pictures