Market Research Online Communities

GeoPoll facilitates virtual focus groups through mobile-based group chats to gather in-depth qualitative data

Conduct Qualitative Research in Africa, Asia, and Latin America

Qualitative data provides a deeper understanding of your target audience and their motivations, allowing you to develop products that are truly tailored to their needs and produce more effective marketing campaigns.

However, traditional qualitative research methods are expensive and infeasible when working with audiences located across wide geographic regions, making GeoPoll’s mobile-based market research online communities the best option for collecting in-depth insights from audiences across Africa and other emerging regions. Using GeoPoll’s unique mobile-based focus groups, you can gather high-quality qualitative data in a fraction of the time and cost of traditional methods.

How GeoPoll’s Market Research Online Communities Work

Recruit Participants

Eligible participants are recruited from GeoPoll’s panel and invited to join an MROC

Initiate MROC

Participants are invited to join one of GeoPoll's MROCs from their mobile device

Moderate Group

An experienced moderator solicits feedback, provides prompts, and guides group discussions

Ongoing Discussion

Active members are incentivized to encourage ongoing participation, while inactive members are replaced

Analyze Data

A detailed qualitative report is prepared from discussions, including message text and pictures

GeoPoll Advantages

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Extensive Call Center Network

GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.

Existing Database of Respondents

GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.

Multi-Modal Data Collection

Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.

Full Service Research Team

Our experienced team manages everything from questionnaire design to interviewer training and data analysis.

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