Informal Trade Measurement

Reach market traders throughout emerging markets

Informal trade accounts for 80% of FMCG retail spend in Africa, but gathering feedback from these traders is often difficult using traditional research methods. GeoPoll leverages the speed and ease of SMS-based surveys to allow brands to conduct weekly surveys with market traders to assess crucial retail metrics such as product availability and popularity and stock levels, and gather data on how to best promote new products.

informal trade

Informal Trade Metrics:


    Track the amount sold of a product or line of products from one brand


    Gather market trend data on new product and customer product requests


    See accurate selling price data of specific SKUs and data on competitor prices


    Find out what products traders have been unable to source from wholesalers

GeoPoll Advantages: Remote Data Collection

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering remote, mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in over 70 countries and can conduct research via select methods in nearly any country in the world. Contact us to request more information on our capabilities and respondents around the world.

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