Informal Trade Measurement
Reach market traders throughout emerging markets
Informal trade accounts for 80% of FMCG retail spend in Africa, but gathering feedback from these traders is often difficult using traditional research methods. GeoPoll leverages the speed and ease of SMS-based surveys to allow brands to conduct weekly surveys with market traders to assess crucial retail metrics such as product availability and popularity and stock levels, and gather data on how to best promote new products.
Informal Trade Metrics:
Track the amount sold of a product or line of products from one brand
Gather market trend data on new product and customer product requests
See accurate selling price data of specific SKUs and data on competitor prices
Find out what products traders have been unable to source from wholesalers