Financial Services Research

Reach banked and unbanked populations to conduct research on loans, mobile money, and more

Maintain strong customer loyalty and improve product offerings

GeoPoll’s full-service research capabilities allow banks, mobile money services, loan providers, and other financial sector stakeholders to gather insights from existing customers and their target audience in order to quickly adapt to the needs of your customers, improve product o­fferings, and maintain strong customer loyalty with one-off studies or ongoing tracking of key performance metrics.

GeoPoll has worked with those across the financial sector including Barclays Bank, Union Bank, Stanbic IBTC, Access Bank, the World Bank, and USAID Development Credit Authority.

Financial Services Use Cases

Track Key Metrics

Track brand health, product usage, and Net Promoter Score over time

Conduct Monitoring

Conduct mystery shopping and branch ambiance monitoring activities

Measure Customer Satisfaction

Measure customer satisfaction across touchpoints including in store and online

Monitor App Usage

Monitor usage of mobile banking apps through GeoPoll's passive app usage tracking

Measure Awareness

Measure campaign effectiveness and product awareness by conducting pre- and post-launch surveys

GeoPoll Advantages

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Extensive Call Center Network

GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.

Existing Database of Respondents

GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.

Multi-Modal Data Collection

Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.

Full Service Research Team

Our experienced team manages everything from questionnaire design to interviewer training and data analysis.

Get A Quote Today