Financial Services Research
Maintain strong customer loyalty and improve product offerings
GeoPoll’s full-service research capabilities allow banks, mobile money services, loan providers, and other financial sector stakeholders to gather insights from existing customers and their target audience in order to quickly adapt to the needs of your customers, improve product offerings, and maintain strong customer loyalty with one-off studies or ongoing tracking of key performance metrics.
GeoPoll has worked with those across the financial sector including Barclays Bank, Union Bank, Stanbic IBTC, Access Bank, the World Bank, and USAID Development Credit Authority.
Financial Services Use Cases
TRACK KEY METRICS
Track brand health, product usage, and Net Promoter Score over time
Conduct mystery shopping and branch ambience monitoring activities
MEASURE CUSTOMER SATISFACTION
Measure customer satisfaction across touchpoints including in store and online
MONITOR APP USAGE
Monitor usage of mobile banking apps through GeoPoll's passive app usage tracking
Measure campaign effectiveness and product awareness by conducting pre- and post-launch surveys