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Financial Services Research

Maintain strong customer loyalty and improve product offerings

GeoPoll’s full-service research capabilities allow banks, mobile money services, loan providers, and other financial sector stakeholders to gather insights from existing customers and their target audience in order to quickly adapt to the needs of your customers, improve product o­fferings, and maintain strong customer loyalty with one-off studies or ongoing tracking of key performance metrics.

GeoPoll has worked with those across the financial sector including Barclays Bank, Union Bank, Stanbic IBTC, Access Bank, the World Bank, and USAID Development Credit Authority.

informal trade

Financial Services Use Cases

  • TRACK KEY METRICS

    Track brand health, product usage, and Net Promoter Score over time

  • CONDUCT MONITORING

    Conduct mystery shopping and branch ambience monitoring activities

  • MEASURE CUSTOMER SATISFACTION

    Measure customer satisfaction across touchpoints including in store and online

  • MONITOR APP USAGE

    Monitor usage of mobile banking apps through GeoPoll's passive app usage tracking

  • MEASURE AWARENESS

    Measure campaign effectiveness and product awareness by conducting pre- and post-launch surveys

GeoPoll Advantages

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in all of the below countries and can conduct research via select methods around the world. Contact us to request more information on our capabilities and respondents around the world.

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