Concept Testing Research

GeoPoll's mobile methodologies allow you to conduct concept testing research via focus groups and online studies

Gather direct feedback from your target audience

GeoPoll works with leading global brands to test new concepts through video and picture surveys and mobile-based focus groups. Using GeoPoll’s research capabilities and large panel of respondents, brands can reach their target audience and gather much-needed data on what messaging is most effective, how new products should be marketed, how consumers will react to new products, and more.

Concept Testing Use Cases

Measure Reactions

Measure reactions to planned advertising campaigns using picture and video surveys

Identify Needs

Gather data on consumer needs and opportunities for new product launches

Test Prices and Packaging

Gauge reactions to product packaging and identify ideal price points for products

Gather Qualitative Feedback

Using GeoPoll's mobile-based chat groups you can gather detailed feedback on product usage

GeoPoll Advantages

How GeoPoll’s mobile-based methodologies can help you gather vital data across the globe.

Extensive Call Center Network

GeoPoll manages thousands of interviewers in call centers in over 60 countries in Africa, Asia, and Latin America.

Existing Database of Respondents

GeoPoll can target our respondents by demographics, use Random Digit Dialing, or client-provided sample.

Multi-Modal Data Collection

Seamlessly conduct research via CATI voice calls, 2-way SMS messages, web links, and other mobile-based modes.

Full Service Research Team

Our experienced team manages everything from questionnaire design to interviewer training and data analysis.

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