Broadcast television and radio remain central to daily life in Tanzania, with the market shaped by distinctive features: a powerful sports-led TV ecosystem, a single evening peak that dwarfs every other viewing window, and a radio dial where three stations account for most of the national listening share.

GeoPoll’s Audience Measurement (GAM) data from January to March 2026 provides a picture of who is watching, who is listening, and when. This report distills the Q1 2026 numbers into the trends that matter for broadcasters, advertisers, and media planners operating in Tanzania.

As you read through this overview, remember that this is a high-level summary of national reach and share for Q1 2026. Weekly and monthly shifts, regional breakdowns, content-level performance, advertising effectiveness studies, and hourly unique-audience analysis are not covered here. For deeper insights, please reach out.

Top TV Stations in Tanzania

Television in Tanzania is a mass-reach medium, and the competitive landscape at the top is tight. The Top 5 stations are separated by only four percentage points on reach, with Azam Two leading by a narrow margin over ITV, the two Azam Sports channels, and TBC1.

Top 10 TV Stations by Reach (January – March 2026)

One of the most striking features of the Tanzanian list is how much of it belongs to a single broadcaster group. Azam Media occupies three of the Top 5 positions on reach (Azam Two, Azam Sports 1, Azam Sports 2) and a fourth in the Top 10. This cluster gives the group an unusually strong position in any national reach calculation and a near-unavoidable presence in sports-led media plans.

TV Viewership by Dayparts

Reach tells us who tuned in over the quarter. Daypart share of viewing tells us when each station was winning. The numbers below represent each station’s share of total Top 10 viewing within the time block.

• Early Morning (6:00 AM – 9:00 AM): Breakfast TV is the most fragmented block of the day. TBC1 leads with 16% share of Top 10 morning viewing, with ITV (15%), Clouds (12%), and Azam Two (11%) close behind. Seven different stations hold between 8% and 16%, which means morning audiences in Tanzania are genuinely split across the dial rather than concentrated on one or two options.
• Afternoon (4:00 PM – 6:00 PM): This is where the Azam Sports effect becomes very clear. Azam Sports 1 commands 37% of Top 10 viewing in this block, and when combined with Azam Sports 2 and SuperSport, sports channels take more than 60% of all Top 10 afternoon viewing. Live football and pre-match programming drive this concentration, and it is one of the most commercially distinct dayparts in the Tanzanian market.
• Prime-Time (7:00 PM – 10:00 PM): This is the single most important commercial block of the day, and it is dominated by three names. Azam Sports 1 takes 20% share, followed by ITV (16%) and Azam Sports 2 (15%). The Azam cluster combined (including Azam Two at 12%) takes roughly 47% of all Top 10 prime-time viewing, which is one of the most concentrated prime-time positions of any East African market.

Weekday Prime-Time Share of Viewing (7:00 PM – 10:00 PM)

Late Night (10:00 PM – Midnight): The sports channels extend their lead into late-night viewing. Azam Sports 1 (29%) and Azam Sports 2 (20%) together account for nearly half of all late-night Top 10 viewing, with Azam Two adding another 16%. Late-night in Tanzania is, effectively, a sports block.

Weekend and Special Programming Trends

Weekends amplify what is already true about weekday viewing in Tanzania: the evening peak becomes even sharper, and the sports channels maintain their structural advantage across the day.

• ITV leads weekend prime-time with 22% share, reflecting the pull of local drama and entertainment programming on Saturday and Sunday evenings.
• The 8:00 PM weekend half-hour is by far the largest viewing window in the week, with total Top 10 audience roughly 1.6× the next-largest weekend half-hour and well above any single weekday moment.
• Morning reach is significantly larger on weekends, with the 6:30 AM block drawing audiences that rival mid-afternoon weekday numbers. This suggests weekend morning content (children’s programming, religious broadcasts, magazine shows) remains a meaningful commercial window.

Top Radio Stations in Tanzania

Radio in Tanzania is concentrated at the top to a degree that is rare in the region. Three stations account for the bulk of national listening, and the drop-off from third to fourth place is the steepest on the chart.

Top 10 Radio Stations by Reach (January – March 2026)

TBC Taifa Radio leads at 47%, followed by Clouds (44%) and Radio Free Africa (38%). The gap to the fourth station, Wasafi FM, is more than 12 percentage points. For national advertisers, this concentration means that the top three stations are effectively must-include for any broad-reach Tanzanian radio plan.

Radio Listenership by Dayparts

Breakfast (6:00 AM – 9:00 AM): The breakfast block is dominated by the top three. TBC Taifa Radio leads with 26% share of Top 10 morning listening, followed by Radio Free Africa (22%) and Clouds (18%). Together, these three stations account for roughly two-thirds of all Top 10 breakfast listening on weekdays.

Weekday Breakfast Share of Listening (6:00 AM – 9:00 AM)

Daytime (9:00 AM – 4:00 PM): Listening levels dip after breakfast but stabilise through the middle of the day, with Clouds holding a particularly strong position in the late-morning and lunchtime blocks. Radio Free Africa also sustains strong midday listening, reflecting loyal audiences who stay tuned through the workday.

Drive-Time (4:00 PM – 7:00 PM): The afternoon drive block tightens the race. TBC Taifa Radio (24%) holds a narrow lead over Clouds (22%) and Radio Free Africa (20%), with Wasafi FM (10%) a clear fourth. The top three are separated by less than five percentage points during drive-time, making it one of the most competitive listening windows of the day.

Evening (7:00 PM – 10:00 PM): The evening sees TBC Taifa Radio and Clouds move essentially level at roughly 26% share each, with Radio Free Africa dropping back to 12%. This is also where Wasafi FM’s 9:00 PM spike shows up, reflecting its entertainment-led evening programming pulling a distinct audience segment.

Weekend Radio Trends

Weekend listening follows a similar shape to weekdays but with a flatter distribution across the day. TBC Taifa Radio remains the weekend leader at breakfast, and Radio Free Africa’s weekend breakfast position strengthens, reflecting the role of weekend talk and religious programming.

Insights from the Q1 2026 Tanzania Media Numbers

A few structural themes emerge from the Tanzanian data:

1. Prime-time has a single peak, and it is unusually sharp. The 8:00 PM half-hour on weekdays is more than 1.5× the size of any other weekday moment, and on weekends it is even larger. Unlike markets with multiple evening peaks, Tanzania concentrates its evening audience into one narrow window. This is an important peak for media plans.
2. Sports is a structural pillar of Tanzanian TV, not a niche category. Azam Sports 1 alone takes more than a third of afternoon viewing and a fifth of prime-time viewing. Any national media plan that excludes sports inventory is effectively excluding a major portion of the available TV audience.
3. Breakfast is bigger than drive-time on radio, by a wide margin. Total Top 10 radio listening at 6:00 AM on weekdays is roughly 4× the level at 5:00 PM. This is a common pattern, but Tanzania’s morning peak is especially concentrated into the 6:00 – 7:00 AM hour. For advertisers, the morning hour is the single most valuable radio block of the day.
4. Radio listening is more concentrated than TV viewing. Three stations account for the majority of national radio listening across every daypart, while TV’s Top 10 is more evenly distributed. Advertisers can build meaningful TV reach across five or six channels, but radio reach in Tanzania requires the top three.
5. Cluster-brand effects matter more here than elsewhere. The Azam cluster’s combined share of prime-time TV viewing (around 47%) is a pattern that does not appear in most other East African markets. For competing broadcasters, advertisers, and media regulators, the shape of the market is not just about individual station performance but about group-level concentration.

GeoPoll Audience Measurement

GeoPoll provides real-time, data-driven insights into media consumption in Tanzania and across more than 120 countries. Whether you need daily audience measurement, on-demand analytics, a campaign effectiveness study, or a custom report covering a specific audience segment or time period, GeoPoll Audience Measurement gives broadcasters, advertisers, and media planners the tools to make informed decisions.

How to access more insights:

• Subscribe for daily TV and radio ratings to track audience behavior in real time
• Request a custom report for any time period or audience segment
• Measure advertising impact and campaign performance
• Analyze viewership trends by content type, daypart, and broadcaster

Get in touch today!

The post The Top TV and Radio Stations in Tanzania – Q1 2026 appeared first on GeoPoll.

GeoPoll’s Audience Measurement (GAM) data from January to March 2026 gives us a clear picture of who is watching, who is listening, and when. This report distills the Q1 2026 numbers into the trends that matter for broadcasters, advertisers, and media planners.

As you read through this overview, remember that this is a high-level summary of national reach and share for Q1 2026. Weekly and monthly shifts, regional breakdowns, content-level performance, advertising effectiveness studies, hourly unique-audience analysis, demographics, and actual numbers are not covered here. For deeper insights, please reach out.

Top TV Stations in Kenya

Television remains a mass-reach medium in Kenya, and the top of the table in Q1 2026 looks familiar. Citizen TV held on to the number one position, reaching three in every four Kenyan TV viewers over the quarter. NTV, KTN, SuperSport, and TV 47 rounded out the Top 5, with SuperSport’s continued climb into the top tier showing both the strength of live sport and the appetite for premium football programming.

Top 10 TV Stations by Reach (January – March 2026)

A few things stand out when compared to our previous report. SuperSport has climbed into the Top 4 on the back of a packed sporting calendar. TV 47 continues to consolidate its position as a go-to news and current affairs option, and Al Jazeera’s appearance in the Top 10 reflects strong interest in international news coverage during an eventful first quarter, especially with the Iran-Israel-US conflict.

TV Viewership by Dayparts

Reach tells us who tuned in over the quarter. Daypart share of viewing tells us when each station was winning. The numbers below represent each station’s share of total Top 10 viewing within the time block.

Early Morning (6:00 AM – 9:00 AM): Breakfast TV belongs to Citizen TV, which captures roughly 26% of Top 10 viewing during the morning block. NTV follows at 11.5%, with TV 47, KTN, and K24 clustered closely as Kenyans catch up with morning bulletins and talk shows before heading out.

Mid-Morning to Afternoon (9:00 AM – 6:00 PM): The daytime block is fragmented. Citizen TV still leads, but Maisha Magic East makes a strong showing with local drama and soap operas pulling in at-home audiences, while Inooro TV sustains a loyal vernacular following.

Prime-Time (7:00 PM – 9:30 PM): This remains the most competitive and most commercially valuable block of the day. Citizen TV commands 35.5% of Top 10 prime-time viewing on weekdays, powered by the 7:00 PM Swahili news and the programming that follows. NTV (13.4%) is the clear number two, followed by Maisha Magic East (8.9%), KTN (8.5%), SuperSport (7.3%), and TV 47 (6.9%).

Weekday Prime-Time Share of Viewing (7:00 PM – 9:30 PM)

Late Night (10:00 PM – Midnight): This is where the ranking changes most dramatically. SuperSport takes 37% of late-night viewing on weekdays, often more than any other station, as football fans stay up for European fixtures. Citizen TV holds second place at about 21%, with Maisha Magic East third.

Weekend and Special Programming Trends

Weekends shuffle the deck in favour of sport and family programming.

• SuperSport’s share of weekend prime-time viewing climbs to 16.9%, nearly double its weekday prime-time share, driven by weekend football and other live sports.
• In the weekend afternoon block (2:00 PM – 6:30 PM), SuperSport and Citizen TV run neck and neck, each capturing roughly 22–23% of Top 10 viewing, a pattern that reflects sports coverage running alongside family viewing.
• Maisha Magic East maintains a strong weekend footprint with local drama.
• Citizen TV and NTV continue to anchor weekend news bulletins and current affairs panels.

Top Radio Stations in Kenya

Radio continues to be remarkably resilient in Kenya. Despite the trends around podcasts and social audio, nearly two in three Kenyan radio listeners tuned into Citizen Radio in Q1 2026, with a dense pack of competitors close behind.

Top 10 Radio Stations by Reach (January – March 2026)

The top four stations are separated by a narrow margin, and all of them recorded their peak audiences at 7:00 AM – confirming that breakfast radio remains the most valuable block on the dial as listeners commute to work. Radio Jambo, interestingly, is the only Top 10 station whose peak hour shifts to 8:00 AM, pointing to a later-starting commuter audience, probably driven by the popular Patanisho segment.

Radio Listenership by Dayparts

Breakfast (6:00 AM – 9:00 AM): The breakfast block is a four-station contest. Classic 105 leads with 18.8% of Top 10 morning listening on weekdays, narrowly edging Citizen (17.4%), Radio Jambo (15.0%), and Radio Maisha (12.0%). Lifestyle and political talk shows drive this block, and it is where brands typically invest most heavily.

Weekday Breakfast Share of Listening (6:00 AM – 9:00 AM)

Daytime (9:00 AM – 4:00 PM): Listening levels dip compared to breakfast, but Citizen and Classic 105 continue to lead. Kameme shows particular strength in the mid-morning block, reflecting its loyal Central Kenya audience staying tuned through the day.

Drive-Time (4:00 PM – 7:00 PM): Citizen pulls ahead in the afternoon drive block with 20.4% share of Top 10 listening, followed by Classic 105 (14.5%), Radio Jambo (14.1%), and Radio Maisha (11.9%).

Evening (7:00 PM – 10:00 PM): Citizen’s lead widens further in the evening to 26.1%, with Classic 105, Radio Maisha, and Radio Jambo filling out the top four.

Weekend Radio Trends

The weekend pattern mirrors weekdays at the top, but with a gentler peak and more even distribution across the day. Citizen (19.3%) and Classic 105 (18.1%) are essentially tied for weekend breakfast leadership, while Radio Jambo and Radio Maisha maintain their strong third and fourth positions.

What the Q1 2026 Numbers Tell Us

A few themes emerge from the data:

1. The gap behind the leaders is narrower than the top line suggests. Citizen TV and Citizen Radio lead their respective rankings. It is worth noting that in several dayparts, the second and third-place stations are within single-digit share points, meaning daypart selection matters as much as station selection for most campaigns for media planners.

2. Sport is now a Top 10 force on television. SuperSport’s weekend prime-time share (16.9%) and late-night dominance (37%) signal that live sports are among the few categories consistently pulling Kenyan viewers back to linear TV.
3. Breakfast remains the most contested slot on radio. Four stations are within a seven-point range at breakfast, and any share shift during this block has outsized commercial implications.
4. Vernacular and international stations have real weight. Inooro TV, Kameme, and Al Jazeera all made meaningful appearances in national rankings and in specific dayparts, a reminder that Kenya’s media market is more nuanced than the top line suggests.

GeoPoll Audience Measurement

GeoPoll provides real-time, data-driven insights into media consumption in Kenya and across more than 120 countries. Whether you need daily audience measurement, on-demand analytics, a campaign effectiveness study, or a custom report covering a specific audience segment or time period, GeoPoll Audience Measurement gives broadcasters, advertisers, and media planners the tools to make informed decisions.

How to access more media insights for Kenya:

• Subscribe for daily TV and radio ratings to track audience behavior in real time
• Request a custom report for any time period or audience segment
• Measure advertising impact and campaign performance
• Analyze viewership trends by content type, daypart, and broadcaster

Get in touch.

The post The Top TV and Radio Stations in Kenya – Q1 2026 appeared first on GeoPoll.

The media landscape in Kenya continues to evolve, with television and radio remaining key sources of news, entertainment, and engagement for millions of people. GeoPoll’s Audience Measurement (GAM) data from January to December 2024 offers insights into the most-watched television stations and most-listened-to radio stations nationwide. This report provides an overview of audience preferences, peak listening and viewing times, and regional radio dominance.

Understanding these general trends is essential for broadcasters, advertisers, and media planners looking to make data-driven decisions in a highly competitive space.

As you read through this overview, remember that this report provides just a high-level summary of audience reach in 2024, rather than actual cumulative reach. There are usually month-by-month and week-by-week changes that are not accounted for in this report. For deeper insights, such as hourly unique audience reach fluctuations, detailed regional breakdowns, advertising effectiveness, and content performance analysis, please reach out.

Top TV Stations in Kenya

Television continues to attract large audiences in Kenya, with Citizen TV maintaining its position as the most-watched channel. Other major stations such as NTV, KTN, KBC, and Maisha Magic East also reached a significant number of viewers to round up the Top 5.

Top 10 TV Stations by Reach (January – December 2024) 

 *KTN News has since been merged with KTN.

TV Viewership by Dayparts

• Early Morning (6:00 AM – 9:00 AM): Citizen TV and NTV dominate morning news and talk show programming, with a steady audience tuning in for breakfast bulletins and current affairs discussions.
• Mid-Morning (9:00 AM – 12:00 PM): While Citizen continues to lead this time block, Maisha Magic East and Inooro TV see increased viewership, particularly for local soap operas and lifestyle shows.
• Afternoon (12:00 PM – 7:00 PM): Akili Kids, KTN, and Supersport gain traction as children take charge of the remote controls and get home from school, as well as entertainment programs and sports segments.
• Prime-Time (7:00 PM – 9:30 PM): The peak of TV consumption in Kenya, dominated by Citizen TV, NTV, and KTN. Citizen TV peaks at 27.56 million viewers at 7:00 PM, while NTV attracts 17.47 million viewers at the same hour.
• Late Night (9:30 PM – Midnight): Viewership drops significantly post-prime time, with the exception of SuperSport as football lovers watch late-night fixtures. 

Weekend and Special Programming Trends

• SuperSport experiences the biggest weekend growth, benefiting from football and other sports coverage.
• Akili Kids TV also experiences a significant jump with their family and kids’ programming.
• Local drama series on Maisha Magic East and Inooro TV sustain a strong weekend following.
• Weekend news bulletins remain crucial audience drivers for Citizen TV and NTV.

Top Radio Stations in Kenya

Despite the onslaught by social media and podcasts, radio continues to serve as a primary information and entertainment platform in Kenya, reaching a wide audience across urban and rural areas. The most listened-to stations at the national level in 2024 were:

 Breakfast shows are the prime of radio, with the highest radio listenership observed at this time block. Citizen Radio, Classic 105, Radio Jambo, and Radio Maisha attract the highest listenership, driven by their lifestyle and political morning talk shows.

Regional Vernacular Radio Leaders

Despite the dominance of national giants, vernacular radio stations held significant influence in their respective regions. In Central Kenya, Kameme FM and Inooro led the market. Kaya and Msenangu were the top vernacular stations in the Coast region, while Ramogi and Mayienga were popular in the Lake Region. In Lower Eastern, Musyi and Mbaitu dominated, and in the Rift Valley, Chamgei and Emoo led the airwaves. Egesa and Minto were prominent in South Nyanza. Western Kenya was more fragmented, with the top vernacular stations Ingo, Mulembe, and West Kenya being 7th, 8th, and 9th, respectively, in a region dominated by national Swahili stations. Similarly in Nairobi, being cosmopolitan, vernacular stations recorded less share, with Kameme FM the only vernacular station in the Top 10 (9th).

Overall, Radio Citizen was the leading station in the Coast, Lower Eastern, Upper Eastern, Western, and Rift regions. Classic 105 led in Nairobi, Kiss FM in the Lake region, and Egesa FM in South Nyanza.

GeoPoll Audience Measurement

GeoPoll provides real-time, data-driven insights into media consumption patterns in Kenya and across the world. Whether you need daily audience measurement, on-demand media analytics, or a customized report covering a specific time period, GeoPoll Audience Measurement offers the tools to help you make informed decisions for media advertising or programming.

How to access more insights:

• Subscribe for daily TV and radio ratings to track audience behavior in real-time.
• Request a custom report for any time period or audience segment.
• Analyze advertising impact to optimize marketing campaigns.
• Understand viewership trends per content type and broadcaster.

Get in touch today!

The post The Top TV and Radio Stations in Kenya – 2024 appeared first on GeoPoll.

The results offer deep insights into Afghanistan’s evolving media landscape and how millions of Afghans consume television, radio, and digital content in 2024, which can help businesses, broadcasters, and organizations understand the audience landscape in this unique market.

Here, we highlight some key findings from the study and provide free access to the report.

Key Findings

Television Remains Dominant

Television continues to be a significant source of information and entertainment, with 67% of Afghan adults watching TV at least monthly. Key findings include:

• Tolo, Tolo News, and Ariana lead terrestrial TV channels.
• Among satellite channels, Afghanistan International dominates with 47% reach, followed by GEM Bollywood at 36%.
• Female viewership notably exceeds male viewership for several major channels.
• Prime time viewing peaks during the 6 PM-10 PM slot
• Politics, sports, and drama are the most-watched programming genres.

Radio’s Continued Relevance

While radio reaches a smaller audience than television, it remains an important medium, with 38% of adult Afghans tuning in monthly, mostly adults over 18. Here are some findings:

• BBC maintains the highest listenership with 27.35% reach.
• Arman and Azadi follow with 20.69% and 19.33% reach respectively.
• Education, news, and politics are the most popular radio programming genres.

Digital Media’s Growing Impact

The digital transformation in Afghanistan is evident through solid engagement with online platforms:

• 60% of Afghans access the internet on an average day.
• 61% use social media platforms daily.
• 28% consume television or video content online.

Digital Platform Preferences:

• YouTube leads video streaming platforms with 69% usage
• Facebook dominates social media with 47% usage, followed by Instagram.
• Emerging platforms like TikTok and Snapchat show growing adoption at 7% each

Download the FREE Report

Want to dive deeper into Afghanistan’s media landscape? Download our comprehensive report to get insights into:

• Media audience universe estimates, with detailed demographic breakdowns.
• Top Terrestrial and Satellite TV Stations by reach and gender, with hour-by-hour audience tracking.
• The most watched TV programme genres.
• Radio station rankings by reach and gender.
• Top radio genres.
• Internet access and usage.
• Top social media platforms
• Top Streaming Video OnDemand (SVOD) platforms.

Fill out this form to get the free report:

Implications for Media Stakeholders

Reliable audience data is crucial for sustaining a functioning media ecosystem, especially in a complex environment like Afghanistan. The GeoPoll Media Viewership Survey provides broadcasters, advertisers, and organizations with insights to optimize programming, allocate resources effectively, and understand what content resonates most with the public.

For example, the data suggests a multi-platform approach may be practical, combining traditional broadcast media with digital channels to maximize reach.

Overall, despite ongoing challenges, Afghanistan maintains a diverse and active media ecosystem, with audiences engaging across traditional and digital platforms. This further points to the continuing importance of media in Afghan society and its role in keeping the population informed and connected.

To learn more about this study and our work in Afghanistan and across the world, please contact us.

The post Afghanistan Media Landscape: Key Insights from GeoPoll’s 2024 Survey appeared first on GeoPoll.

The media giant shared that its coverage accumulated an astounding 23.5 billion minutes of stream time, a 40% surge compared to all prior summer and winter Games combined.

GeoPoll, in collaboration with mediaReach OMD, conducted a Pre-Olympics survey to assess public perceptions around the games. Drawing from the report, GeoPoll carried out a follow-up review of the most popular events during the 2024 Paris Olympics, focusing on Kenya’s viewership through the GeoPoll Audience Measurement service.

This analysis provided insights into which sports captured the attention of Kenyan audiences during the Games. The games were aired live on SuperSport and Kenya Broadcasting Channel (KBC)

1. Athletics-Men’s 800m Final

The Men’s 800m Final was the most-watched event with over 1.4 million Kenyans tuning in, and saw Kenya’s Emmanuel Wanyonyi finishing first.

At the age of 20, Wanyonyi became the youngest ever winner of the event in Olympic history, leading a race of unprecedented depth. With his winning time of 1:41.19, Wanyonyi became the third-fastest performer in history, behind only world record-holder David Rudisha and Wilson Kipketer.

2. Brazil vs USA 0-1: Women’s Football Final

The United States won the women’s football gold medal at the Paris Olympics with a 1-0 victory against Brazil on Saturday, August 10th. The match was live at 18:00 EAT and was viewed by millions across Kenya. 26-year-old forward Mallory Swanson’s second-half finish was enough to secure the Americans’ first Olympic gold since 2012 and their fifth overall.

3. Athletics – Men’s 200m Final

At the Paris 2024 Games on Thursday 8th 21.30EAT, Letsile Tebogo made history for Botswana by winning the country’s first Olympic gold medal in any sport. He secured the 200m title, holding off USA’s Kenny Bednarek and 100m champion Noah Lyles.

Tebogo used a record time of 19.46; this impressive time moves the 21-year-old to fifth on the world all-time list.

During the outstanding event, Tebogo was lined up in lane seven, with Bednarek to his right and Knighton, then Lyles, to his left. As they blasted out of the blocks and reached the curve, Tebogo was slightly ahead of his US rivals. He continued to pull away and had time to celebrate as he approached the finish line, looking up at the screen and then thumping his chest.

The event was popular among Kenyans, being the third most-watched event during the Paris 2024 Olympics with over 1.3 million viewers.

4. Athletics – Women’s 50000m Final

Kenya’s Beatrice Chebet won the gold medal in the women’s 5,000 meters race at the Olympics. She finished with a time of 14 minutes and 28.56 seconds. Faith Kipyegon, also from Kenya, initially got disqualified but then her silver medal was reinstated after a review. Sifan Hassan from the Netherlands won the silver with a time of 14:30.61, and Nadia Battocletti from Italy took home the bronze with a time of 14:31.64.

Chebet’s victory not only secured Kenya’s first medal at the Paris Olympics but also showcased her exceptional endurance and determination as she joyfully crossed the finish line.

World champion Faith Kipyegon initially secured second place with a time of 14:29.60 but faced disqualification following a collision with Ethiopian world record holder Gudaf Tsegay on the penultimate lap.

However, after a successful appeal by the Kenyan team, Kipyegon’s silver medal was reinstated, moving the Netherlands’ Sifan Hassan to the bronze-medal position and unfortunately knocking Italy’s Nadia Battocletti off the podium.

The heart-racing  event which was held on 5th August at 22.15EAT was the forth most watched Paris 2024 Olympics event.

5. Athletics – Men’s 100m Semi-Final

The athletics semi-finals on Sunday, August 4 were among the most-watched events during the Olympics. Many Kenyans watched the races in support of Ferdinand Omanyala, who participated in the 3rd heat and finished in 8th place, preventing him from advancing to the finals. USA’s Noah Lyles won the gold medal.

GeoPoll 2024 Paris Olympics Survey: Insights for Brands and Stakeholders

GeoPoll conducted this survey, in collaboration with mediaReach OMD, using its proprietary mobile web research platform. The survey reached 2,261 respondents, leveraging GeoPoll Audience Measurement (GAM) panels in Kenya and Tanzania, and The OMD Consumer Intelligence (OCI) panel in Ghana and Nigeria.

Data collection occurred from 31 May to 16 June, 2024. The survey was offered in English in Ghana, Kenya, and Nigeria, and in English and Swahili in Tanzania.

Click here, to learn more about the pre-olympic games consumer report.

About GeoPoll Audience Measurement

The GeoPoll Audience Measurement service is a subscription product launched in several countries in 2014. Through a unique mobile-based methodology, GeoPoll provides accurate, up-to-date audience measurement data for various channels, which enables media houses, brands, and agencies to target their audiences and measure ROI of advertisements more accurately.

For more detail on GeoPoll Audience Measurement’s unique methodology and the update, contact us directly today.

The post GeoPoll Audience Measurement – Olympics 2024 Top Events Kenya Viewership appeared first on GeoPoll.

To understand the dynamics between these two media forms, GeoPoll conducted a survey in three countries – Ghana, Kenya, and South Africa – in June 2024 with a sample size of 2,454 participants. This report provides an in-depth analysis of social media and traditional media usage and consumption in Africa, highlighting key trends, including:

• Factors that influence the choice of media.
• News content and consumption
• Most reliable source of news and information
• Media and shaping of public opinions
• Social media and news consumption
• Paid news services

How frequently do you consume news and information?

The survey aimed to determine how much time most users spend consuming media and to reveal insightful trends. An overwhelming 86% of users engage with media on a daily basis, indicating a high level of media integration into their everyday lives. Meanwhile, 8% of respondents prefer weekly media consumption, possibly reflecting a more selective approach to media engagement. Lastly, 4% of users rarely consume media, which might be attributed to factors such as limited access to media platforms, lack of interest, or alternative ways of staying informed and entertained.

What influences your choice of media consumption?

Different media channels reach different audiences, so the choice of media depends on various factors. According to the survey, 51% of people prioritize trustworthiness when consuming a particular media, followed closely by convenience at 48% and speed of updates at 44%. Please refer to the table below for more detailed information.

News Consumption

The survey reveals diverse news preferences among Africans. We noted that 66% are interested in national news, indicating a focus on country-wide issues and strong civic engagement. Another 53% prefer local news, valuing community-specific information. Furthermore, 52% are interested in international news, demonstrating awareness of global events and their impacts.

Moreover, when asked how their media consumption has changed in the past five years, the majority (70%) reported an increased use of digital platforms. 10% mentioned access to a broader range of sources, and 8% preferred quick updates.

The preferred platform for news and information consumption.

The way people consume media is changing. The survey findings reveals that, 57% of people prefer social media for immediate and interactive content, especially younger people. TV comes next at 25%, showing that it still plays a significant role in delivering news and entertainment. Radio and news websites are tied at 7% each, catering to more specific and niche audiences.

GeoPoll’s recent study on Social Media Penetration in Africa revealed that Facebook leads in active user engagement, with 82% of participants actively using the platform. TikTok follows closely with a significant 60% active user rate, indicating its growing popularity. Instagram captured the attention of 54% of participants, highlighting its status as a preferred platform for visual content sharing. Twitter secured an active user percentage of 49%, while LinkedIn demonstrated its professional networking strength with 28% engagement. Snapchat maintained a respectable 25% active user base.

Most reliable platform for news and information

According to 39% of the respondents Social Media is their primary source of news and information. The significant reliance on social media as a primary news source reflects the growing influence of digital platforms in shaping public opinion and disseminating information. This is followed closely by TV, which is preferred by 38% of the respondents, and news websites and radio, which are preferred by 9%.

Which outlet do you trust more: social media or traditional media?

Having a presence on social media allows businesses to establish a sense of trust with consumers. We tend to trust our friends, and if a consumer follows you on social media, it implies that same sense of trust. However, does this still apply to news and information?

The survey reveals a nuanced perception of trust across media platforms. A significant segment of the population (31%) still regards traditional media as more reliable than social media (30%). This reflects a skepticism towards the credibility of content found on social platforms despite their popularity.

Is traditional media still relevant today?

According to half of the respondents, traditional media maintains its societal influence due to its established credibility, another 45% say it’s due to its broad reach, especially in rural areas, and 37% state that traditional media offers in-depth analysis.

Purchasing of news services

Ghana

In Ghana, the survey shows a significant difference in news purchasing habits, with 64% of respondents never having purchased or subscribed to news services. This suggests that most people rely on free or alternative sources for information. On the other hand, 36% have a paid subscription, indicating that a substantial minority is willing to invest in reliable news sources.

Kenya

Kenya has a higher news subscription rate compared to Ghana. The survey showed that 48% of Kenyan respondents have an active subscription, indicating a strong preference for paid news services. On the other hand, 52% do not subscribe, suggesting that a significant portion of the population relies on other sources for news, possibly due to factors such as cost or availability of news content in the country.

South Africa

In South Africa, many people rely on free or other sources for news because the survey reveals that 60% do not subscribe to news services. However, 40% of the respondents pay for a subscription.

Methodology/About this Survey 

This Exclusive Survey was run via the GeoPoll mobile application between 25th May and 14th of June 2024 in Ghana, Kenya, and South Africa. The sample size was 2,454, composed of random App users between ages 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.

To get more details or conduct a scientific study on media usage or other topics in Africa, Asia, and Latin America, please contact us.

The post Social Media Vs. Traditional Media in Africa appeared first on GeoPoll.

Regardless of the circumstances and difficulties a society faces, a functioning media is crucially important to the health and well-being of that society. Broadcast media in Afghanistan, just as it is elsewhere, needs audience data to survive. The local businesses finding a way forward in these uncertain times need to plan their ad campaigns. The NGOs still remaining in the country are under more pressure than ever to make an impact with dwindling resources, making the most of every cent of the communication budget.  And the Afghan people did not just switch off their TVs and radios in August 2021 and resign themselves to totalitarian media darkness – they have content needs they are finding ways to fulfill.

GeoPoll’s Afghanistan Media Audience Landscape Survey marks a pioneering effort in media establishment research post-Kabul’s fall. Conducted between December 2023 and January 2024, this survey leverages Computer Assisted Telephone Interviews (CATI) to engage 2,000 individuals, capturing a comprehensive view of the current media consumption landscape. Among others, this research covers:

• Television and radio audiences nationwide, profiling and sizing viewership and listenership for both local and international broadcasters.
• Insights into internet usage and social media engagement patterns.
• Top educational media content sources.
• Top news sources.

Update: We hosted a webinar with the results. Watch the recording and download the presentation deck.

Get the Topline Report

Fill out this form to get the FREE topline report with key findings:

To dive deeper into the findings and their implications for media planning, advertising strategies, and content delivery in Afghanistan, please contact Matt Angus-Hammond, Media Audience Measurement Director at GeoPoll.

The post Afghanistan Media Audience Landscape appeared first on GeoPoll.

In this summary report, we look at GeoPoll Audience Measurement data on Kenya’s prime-time TV viewership trends and radio listenership in 2023. We examine prime time peaks, genre preferences, and audience demographics, taking the pulse of Kenya’s media landscape.

Please note that the data presented in this report looks at consolidated overall ratings throughout the year. Get in touch with us for granular data that can be used to make advertising or programming decisions. We update media measurement data daily.

Television: Prime Time Peaks and Genre Preferences

From GeoPoll’s latest Media Establishment Survey, television remains the most dominant medium in Kenya, with over 50% of Kenyan households owning a TV and 80% of those watching TV daily. For overall 2023 GAM data, TV viewership data reveals notable patterns across different days of the week. As expected, prime time enjoyed the highest viewership, peaking at 9:00 PM daily, with Saturday and Friday having the highest numbers. TV viewership at 6:00 PM is relatively lower than later time slots during prime time.

This could be attributed to the fact that many individuals are likely commuting from work or engaged in activities that hinder them from settling in to watch television during this early evening period. The gradual increase in viewership as the evening progresses, reaching its peak at 9:00 PM, aligns with the notion that viewers are more likely to tune in after completing their workday responsibilities and settling into their homes.

Local Drama-time – 7:30 pm

Most Kenyan channels dedicate the half hour after 7:30 pm for local shows. This timeslot consistently garners a substantial viewership across the week, suggesting strong preference for narratives that resonate with the local socio-cultural milieu.

Out of the top 10 channels in this slot, Citizen had the highest share (19.6%), followed by NTV and Maisha Magic. All three air local drama shows during the 7:30-8:00 p.m. timeslot. Notably, even when the local shows give way to soap operas from 8:00 PM, Maisha Magic, which primarily features local content, gains more audience.

Radio Listenership

Radio was the flipside of TV. The highest radio listenership was observed consistently between 7:00 AM and 9:00 AM, with over 27 million listeners during those hours, indicating that many people tune in during their morning commutes or as they start their workday. Sundays and Saturdays tend to have higher overall listenership compared to weekdays, even during the morning hours.

Weekdays from 5:00 PM to 8:00 PM also show relatively high listenership, as people leave their workplaces, commute back home, and engage in their evening activities.

Radio listenership by age

Delving deeper into radio listenership by age group reveals an interesting trend. The eldest age group (35+) represents over half (50.1%) of radio audience. Conversely, the youngest group (15-24) accounts for a mere 20.4%. This indicates the generational divide in media consumption preferences, suggesting radio’s continued relevance and appeal among older audiences while indicating potential areas for innovation and engagement strategies targeting younger listeners to save the radio for the future.

Breakfast Shows (6am – 10am)

During the competitive 6:00 am – 10:00 am breakfast timeslot, we witnessed a slinging batter between the top two – Citizen’s Jambo Kenya (13.2% share) and Classic 105’s Maina and Kingangi (12.8%). Overall, the top 10 was dominated by Swahili stations (5) and vernacular stations (3).

Drive time Shows (4pm – 6pm)

Looking at Drive-time, Citizen Radio had the highest share, with a 14.89% share of radio audience. Radio Maisha (10.46% ) and Radio Jambo (9.22%) completed a 1-2-3 ranking of Swahili stations, broken by Classic 105 (8.2%) with another Swahili station, Milele FM, completing the top 5 Drive radio shows in Kenya.

Get the Full GeoPoll Audience Measurement Data

Understanding audience behavior is crucial for maintaining relevance and competitiveness. The media must adapt by investing in quality content that speaks to the diverse tastes and preferences of Kenyan audiences. Additionally, leveraging data analytics advertising can further enhance engagement and impact for brands and advertisers.

This is a small subset of GeoPoll Audience Measurement data, collected daily in Kenya. To diver deeper into the insights you need to make important decisions, please reach out. GAM data is presented in a near real time dashboard and regular analysis by our team.

The post Kenya Media in 2023 – Top TV and Radio Shows appeared first on GeoPoll.

The tournament was televised worldwide by select FIFA broadcast partners. In Kenya, KBC and SuperSport provided live coverage. In this post, we detail the audience viewership numbers in Kenya for the semi-final games, third place game, and the epic final delivered by the new and improved GeoPoll Audience Measurement. Dubbed GAM 3.0, GeoPoll’s offering remains the most dependable media measurement tool in Africa.

World Cup Television Viewership Numbers in Kenya

GeoPoll’s rapid survey in November 2022 predicted significant interest in the World Cup. In that study, which targeted a random sample of 1,853 GeoPoll App users in Ghana, Kenya, Nigeria, South Africa and Uganda, 93% of respondents said they were watching or planning to watch the tournament. Most said they planned to follow the action on television (82%) and knew which channels would be carrying live broadcasts of the matches (85%).

Those predictions came to fruition as the games began with viewership building incrementally throughout the tournament before culminating in the Sunday final.

Argentina vs Croatia

For the first semi-final match on Tuesday, December 13 at 10:00PM local time in Kenya, a peak of 2.8 million adult viewers watched Argentina defeat Croatia 3-0 on either KBC or SuperSport.

France vs Morocco

The second semi-final match drew even more impressive ratings. Pitting Morocco, the first African nation to ever reach the World Cup semi-finals, against 2018 World Cup winner, France, the match at 10:00PM on Wednesday, December 14 drew peak viewership of 3.5 million adults across Kenya. Almost 1 million female viewers tuned in to KBC or SuperSport to watch the defending champions hang on to advance in a hard-fought 2-0 match.

Croatia vs Morocco

Despite coming up short in their quest for the Cup, Croatia and Morocco put on a compelling performance in the third-place playoff at 6:00PM on Saturday, December 17. The open and exciting match peaked at 3.1 million adult viewers in Kenya. Croatia eventually captured third place, defeating Morocco 2-1.

Argentina vs France

Anticipation was palpable for the 2022 World Cup Final featuring Argentina and its all-time great Lionel Messi against rising star Kylian Mbappé and defending champion France. Networks surely rejoiced as the matchup promised record-breaking viewership numbers around the world.

That promise held true in Kenya, with a staggering 8.8 million adults tuning in to either KBC or SuperSport to watch the “even better than advertised” primetime match on Sunday, December 18. This figure includes all adults that tuned in at some point during the match, with peak viewership at 6.0 million from 7-7:30PM.

8.8 million adults in Kenya viewed the final on TV

The match appealed across gender, drawing 5.8 million male and 3.0 million female viewers. KBC and SuperSport accounted for 69% of all television viewing on Sunday in the 6:00-8:30PM timeframe.

The 2022 World Cup Final ended 4-2 on penalties to Argentina after a 3-3 tie across 120 suspenseful minutes. Those 120 minutes will live on in the shared memory of Kenyan viewers for many years to come!

About GeoPoll Audience Measurement

The GeoPoll Audience Measurement service is a subscription product launched in several countries in 2014. Through a unique mobile-based methodology, GeoPoll provides accurate, up-to-date audience measurement data for various channels, which enables media houses, brands, and agencies to target their audiences and measure ROI of advertisements more accurately. Prior to the 2022 FIFA World Cup, GeoPoll leveraged its GAM service to provide detailed viewership data for both the 2018 World Cup and the 2019 Africa Cup of Nations.

For more information on GeoPoll Audience Measurement’s unique methodology and recent product updates, contact us directly today.

The post World Cup 2022: GeoPoll Audience Measurement appeared first on GeoPoll.

This is the latest and one of the biggest improvements we have made on the service over the years, as it remains the most dependable media measurement tool in Africa.

What has changed?

Overall, the new and improved GeoPoll Audience Measurement greatly increases the panel/sample size (122%), number of coverage hours (33%) and maintains a nationally representative sample with weighting across age, gender, and location. To allow for the growth in the number of stations, the list of stations has been expanded to cover most TV and radio stations.

As we found in the Kenya Media Establishment Survey 2022, other media channels, cannot be left out media measurement. The new GAM 3.0 will now include digital media channels and print.

Radio Methodology

Radio data in the new GAM 3.0 has several upgrades. Data will now be available for 24 hours per day, 365 days per year – an expansion from the previous methodology which did not include ratings between midnight and 6 AM. The data is twice as granular as before, with availability at the 1-hour and each station now has 24 ratings points throughout the day, broken down by several demographic and psychographic variables.

The result of this change is to-the-hour insights for radio listenership utilizing a quick recall period for accurate data measurement, while accurately reflecting expected listenership across the course of a given day.

Television Methodology

TV data will now also be available for 24 hours per day, 365 days per year with 30-minute increments. The ratings points are now a whopping 48 daily for each station, broken down by age, gender, location, LSM, and other demographic and psychographic variables.

Users will now be able to see granular changes in the graphs, more consistent with the real TV viewership habits with clearer trendlines as viewership changes throughout the day.

New Media Measurement Offerings

GeoPoll Media Measurement has, over the years, only featured radio and TV, with detours into print from time to time. GAM 3.0 goes beyond traditional media to cover additional channels.

Media data will now be available for Streaming Video On Demand (SVOD), internet/digital, social media, online videos, newspaper, and magazines, with the ability to cross-analyze with TV and Radio data!

The new GAM 3.0 Methodology is now live in Kenya and will be implemented in other countries soon. 

About GeoPoll Audience Measurement

The GeoPoll Audience Measurement service is a subscription product launched in several countries in 2014. Through a unique mobile-based methodology, GeoPoll provides accurate, up-to-date audience measurement data for various channels, which enables media houses, brands, and agencies to target their audiences and measure ROI of advertisements more accurately.

For more detail on GeoPoll Audience Measurement’s unique methodology and the update, contact us directly today.

The post Introducing GeoPoll Audience Measurement 3.0 appeared first on GeoPoll.