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Audience Measurement

Daily audience measurement data in emerging markets

Developed in conjunction with Kantar Media, GeoPoll’s audience measurement service delivers daily audience measurement data from multiple emerging markets in Africa, the Middle East, and the Caribbean.

Through a unique mobile-based methodology, GeoPoll is able to provide next-day audience measurement data for TV, radio, and print that enables media houses, brands, and agencies to more accurately target their audiences and measure ROI of advertisements.

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Audience Measurement Tools

Online Ratings Data

  • Audience size
  • Ratings
  • Channel share

Media Planning

  • Plan future ad spend
  • Find top-rated slots
  • Export to Excel

Post Campaign Eval

  • Evaluate prior ad spend
  • See which time slots worked best
  • Measure Return on Investment

Audience Measurement Methodology

  • 1. PANEL RECRUITMENT

    GeoPoll recruits nationally representative panelists to participate in regular audience surveys

  • 2. DEMOGRAPHIC DATA

    When panelists are added, GeoPoll collects in-depth data on demographics, habits, preferred brands, and more

  • 3. ONGOING DATA COLLECTION

    Audience measurement surveys are sent via several mobile modes once every 4 hours

  • 4. VIEW RATINGS

    Ratings are available next-day in the GeoPoll dashboard. Data can be filtered by demographics, location, and more

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Audience Measurement Availability

Audience measurement data is currently available in the below countries, and GeoPoll can turn on Audience Measurement in any additional country in which we have coverage.

  • Afghanistan
  • Democratic Republic of Congo
  • Ethiopia
  • Ghana
  • Kenya
  • Mozambique
  • Nigeria
  • Rwanda
  • Tanzania
  • Trinidad & Tobago
  • Uganda

Audience Measurement Reports

GeoPoll produces quarterly high-level reports on our audience data, in addition to regular blog posts which contain insights from our one-off and ongoing media surveys.

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