GeoPoll Gaming in Africa 2025 Report

In partnership with PAGG

Africa’s gaming ecosystem is expanding – fast. The continent’s young population, smartphone adoption, mobile-first behaviours, and maturing digital payment systems continue to reshape entertainment habits.

GeoPoll and PAGG launched the first multi-country Gaming in Africa study in four countries in 2024. In 2025, the report expands to six countries – Egypt, Kenya, Nigeria, South Africa, Senegal, and Tanzania – to deliver the most comprehensive view yet of how people across the continent discover, play, spend, and connect through games.

We dive into behaviours, motivations, preferences, and cultural attitudes, and bring visibility to one of Africa’s fastest-growing digital industries, shaped by rising smartphone access, youth-driven digital culture, social media ecosystems, and emerging local studios.

What’s Inside the 2025 Report

A deeper, broader look at Africa’s gaming ecosystem, including:

  • Who is playing and on which devices

  • Where gamers download and discover new titles

  • Time spent gaming and daily engagement patterns

  • Favourite genres, most-played titles, and emerging trends

  • Spending on games and the payment methods driving growth

  • Barriers to gameplay and the role of data costs

  • Attitudes toward ads, monetisation, and in-game purchases

  • Representation, cultural relevance, and African-made games

  • Differences across six diverse markets, including two new additions

  • How gaming is shaping digital culture across the continent

Based on GeoPoll’s mobile-web research platform, the study provides nationally balanced samples and cross-country comparability, offering a clear lens on what’s changing and why it matters.

Why This Study Matters

Gaming is no longer a niche pastime – it is a defining force in Africa’s digital economy. From entertainment and community-building to payments and cultural expression, the sector is gaining influence across industries, and this report provides the data and insights needed to understand the players, anticipate shifts, and identify opportunities in one of Africa’s fastest-growing creative sectors.

Be the First to Access the Full Report

We are preparing the full Gaming in Africa 2025 report for release. To receive it as soon as it’s available and get early highlights and insights, join our release list.

 


Contact GeoPoll to get detailed insights, trends, and strategic recommendations tailored to propel your initiatives forward in the African gaming landscape.