9 Steps for Conducting Survey Research in Africa

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa will reach $2.5 trillion by 2030, yet the market [...]

Considerations for Conducting Survey Based Market Research in Africa

Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]

GeoPoll’s Top Research Projects of 2018

GeoPoll had a busy 2018, from opening new CATI call centers to expanding GeoPoll Audience Measurement into additional countries in Africa and the Caribbean, and launching new services such as [...]

Conducting Customer Satisfaction Surveys in Emerging Markets

Year-over-year, the key to a healthy bottom line for any company is happy customers who are satisfied with the products or services they receive, and are likely to become repeat purchasers. As we [...]

The International Marketing Research Process : A Guide

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

How to Improve Advertising Return on Investment (ROI)

GeoPoll’s Media Measurement Service provides unprecedented real-time data on TV and Radio ratings, audience share, and audience size in emerging markets. This data includes when and [...]

GeoPoll’s Top Five of 2014

We’ve had an exciting year here at GeoPoll, partnering with organizations like the World Food Programme, the One Campaign, and USAID. We also launched our first subscription product, which [...]

The Importance of Brand Names in Emerging Markets

In the past we’ve discussed GeoPoll’s findings on topics such as mobile money, and food security, but by tapping the growing reach of the mobile phone in emerging markets, we can also learn about [...]

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