Lucy Wanyee on adapting research to evolving needs

Lucy Wanyee is an Operations Manager at GeoPoll, overseeing a cross-functional team that handles survey operations from end-to-end and ensures internal and client data needs are delivered at the [...]

Report: Mobile Phone and App Usage in Africa and Asia

Over the last two decades, the mobile phone has become more and more integral to many people’s lives across the world. Mobile penetration rates have snowballed in most parts of the world, [...]

Mobile Penetration in Latin America

Latin America consists of the entire continent of South America in addition to Mexico, Central America, and the islands of the Caribbean, and the term generally applies to all countries whose [...]

Roxana Elliott on Leveraging Marketing in the Research Industry

Roxana Elliott is the Vice President, Marketing and Content, at GeoPoll. She leads the marketing team and oversees the internal content generation and communications. In this interview, Roxana [...]

Advertising Report: Africa’s most effective and trusted channels

Advertising has come a long way, but the objective has remained the same – reach an audience and appeal to it to procure a product or service. What has evolved continuously are the [...]

Mobile Penetration and Growth in Kenya

Kenya is one of the most technology-advanced countries in Africa, which has had many christen it the Silicon Savannah. In recent years, most of Kenya’s technological innovation has been [...]

The GeoPoll Holiday Report: Holiday plans and New Year Resolutions

2020 has been a different year, and the holidays will be different, too. Like we did at the end of 2019, we ran a fun survey via the GeoPoll App in four countries – Ghana, Kenya, South [...]

The impact of COVID-19 on income and consumer habits in Africa

Sub-Saharan Africa has not experienced as many COVID-19 cases as other regions. However, there has been a significant impact on day-to-day livelihoods, with varying degrees of restrictions across [...]

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Innovative Mobile Research Modes in Emerging Markets

Wycliffe Litabalia on what it takes to run great research surveys

Wycliffe Litabalia is a Survey Operations Manager at GeoPoll. He leads our survey operations processes, from survey design to research data handover to the research team. Below is a conversation [...]

What is Concept Testing Research?

Concept testing is a research method that involves evaluating ideas or concepts with a target audience before it becomes available to the public. It helps gauge the willingness of customers to [...]

How GeoPoll gives rewards for paid tasks and surveys

GeoPoll offers phone airtime, mobile money, and other incentives to thank you for your participation in our surveys and other tasks. In this article, we look at the two main ways GeoPoll [...]

RECAP: Takeaways from the Mobile Research FAQs Webinar

Since 2012, GeoPoll has established itself as the leading mobile-based research provider, conducting surveys via modes including SMS and voice call in Africa, Asia, and Latin America. Over time, [...]

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How to change your GeoPoll Phone Number and Password

In this guide, we take you through the easy steps of updating your phone number and changing your password on the GeoPoll App. Changing your GeoPoll Phone number The phone number is integral to [...]

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How to contact GeoPoll User support

What do you do if you have a question or experience an issue that would like to report to GeoPoll? In this article, we outline the open channels and the best ways to send in different types of [...]

Influencer Marketing in Kenya and Nigeria

The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]

Report: Online Influencers’ Influence in Kenya and Nigeria

Survey Evaluating Project “Nyumba ni Choo”

How to navigate the new GeoPoll App

We upgraded the GeoPoll App to a lighter, easier, and faster version that we hope you have updated to and are enjoying. We removed some features and left only the features you need, which are now [...]

GeoPoll Launches New Mobile Survey Application

GeoPoll is pleased to announce the launch of a new and improved mobile application to broaden our remote surveying capabilities. The new mobile app is a revamp of the original GeoPoll Application [...]

A New Experience: Introducing the New GeoPoll App

GeoPoll is excited to announce that after several months of collecting feedback from the GeoPoll Community and multiple GeoPoll teams working tirelessly together, we have now released a new [...]


Collecting Data for Relief Remotely During Humanitarian Crises

In mid-March 2019, Cyclone Idai, one of the worst tropical cyclones ever in the southern hemisphere, hit parts of Southern Africa, with Mozambique bearing the brunt of the natural calamity. The [...]

How people are protecting themselves against coronavirus in Africa

GeoPoll is running a series of studies about the coronavirus outbreak and its impact on the day to day livelihood. Most countries have now reported cases of COVID-19 and most people are aware of [...]

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