GeoPoll

Senselytic

Go beyond survey numbers. Capture the richness of real conversations at speed and scale. Don’t put people in a box - hear their stories

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Traditional surveys give you the numbers. Senselytic adds the narrative.

GeoPoll Senselytic enriches your existing quantitative surveys with deeper qualitative insights. We capture unstructured, open-ended conversations during the same survey, analyze them automatically with AI, and deliver fast, actionable findings. The result: you get more value from every project - deeper understanding, faster.

  • Senselytic works within your existing survey flow — no redesign required.
  • Capture spontaneous, authentic answers that structured questions can’t reach to add depth
  • Uses specialized AI to uutomatically extract themes, sentiment, and quotes at scale
  • Humans focus on the conversation; AI handles the analysis.
  • Insights delivered 70% faster than manual qualitative analysis.
  • Scaleable across thousands of interviews and low-resource languages.
  • Get the “why” behind survey numbers.
  • Enrich customer or citizen feedback with authentic sentiments.
  • Evaluate programs and campaigns with emotional context.
  • Track changes in sentiment and motivation over time.
  • Get deeper insights without additional field costs.

The Challenge

Traditional surveys are powerful for quantitative and structured data. But they often miss the why behind the numbers. Manual coding of open-ended responses is manual, costly, slow, inconsistent, and open to bias.

It forces a choice between quantitative scale or qualitative depth.

Our Solution

GeoPoll Senselytic seamlessly blends quantitative surveys with deep qualitative insights and open-ended questions into standard surveys. Instead of just recording responses, operators engage naturally in conversation - asking, listening, and probing. The dialogue is recorded and processed by AI, transforming unstructured conversation into structured, actionable insights. 

The GeoPoll platform and interview application have call recording embedded and enabled by default for quality assurance.  Combined with our proprietary AI speech to text model, clients get richer insights faster, without extra complexity.

How it Works

 

Ask More, Naturally

Enumerators or self administered surveys include a few open-ended prompts that fit into the key questions.

 

Capture the Conversation

Respondents share their thoughts freely, with some natural probing. Senselytic records and transcribes everything automatically.

 

AI Analysis & Delivery

GeoPoll Speech Analytics AI Engine* identifies sentiments, patterns, and emotions, producing structured insights alongside the survey data.

* The GeoPoll Speech Analytics AI Engine model was built using hundreds of thousands of interviews conducted over the past five years. This model goes well beyond commercially available models as it supports hundreds of low resource languages at the highest accuracy levels.

Case Studies

An international development organization used Senselytic to enhance a large-scale survey on household food security and resilience across multiple Latin American countries. Enumerators incorporated short, open-ended prompts into existing CATI interviews, allowing respondents to describe their coping strategies, challenges, and perceptions of aid distribution in their own words.

Senselytic’s AI models transcribed and analyzed thousands of these unstructured voice responses in near real time, identifying recurring themes such as local adaptation mechanisms, trust in community networks, and shifting dietary behaviors. These insights were combined with quantitative indicators, to provide the organization client a more holistic understanding of food insecurity – showing not just how many households were affected, but why and how they were coping. These findings informed the next phase of program design and messaging, improving the alignment between aid distribution and community needs from a point of raw human stories.

A global consulting firm conducting a regional brand perception study in East Africa used Senselytic to deepen understanding of consumer attitudes across key markets. During standard phone interviews, open-ended probes were added after key questions on brand trust, affordability, and product relevance. Respondents spoke freely, offering nuanced reflections that would typically be lost in traditional coding.

Senselytic automatically transcribed and analyzed these conversations across thousands of respondents, clustering recurring sentiments around aspiration, authenticity, accessibility, and pricing. This allowed the research team to uncover emotional drivers behind brand preference and identify subtle regional variations in perception. The resulting insights provided the client with actionable direction for refining its communication strategy and improving brand resonance — all without increasing survey time or cost.

  • Program Evaluation and Social Impact – Understand not just whether a program worked, but why, capturing lived experiences, emotional context, and feedback from communities in their own words.
  • Consumer and Brand Research – Know the motivations, perceptions, and emotions behind brand affinity, product choice, or campaign performance, at scale and across markets.
  • Media and Communication Studies – Explore audience sentiment and recall beyond metrics – understand how messages are received, interpreted, and discussed.
  • Development and Humanitarian Research – Capture authentic voices and contextual insights from
    low-literacy or hard-to-reach populations through spoken or open-ended responses.
  • Tracking and Monitoring Studies – Detect shifts in sentiment, language, and thematic trends over time or across geographies, complementing traditional tracking metrics with real human narratives.

Transform your Research

With decades of experience conducting surveys across emerging markets, GeoPoll bridges the gap between technology and local understanding. Senselytic is built on this trusted infrastructure - combining reach, reliability, and real-world expertise with technology to produce meaningful data. Fill the form below to get in touch to learn more.