audience measurement africa Archives - GeoPoll https://www.geopoll.com/blog/tag/audience-measurement-africa/ High quality research from emerging markets Tue, 20 Dec 2022 21:54:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 World Cup 2022: GeoPoll Audience Measurement https://www.geopoll.com/blog/world-cup-2022-audience-measurement/ Tue, 20 Dec 2022 21:27:57 +0000 https://www.geopoll.com/?p=20091 What will surely be remembered as one of the greatest finals in World Cup history ended in triumph for Lionel Messi and […]

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What will surely be remembered as one of the greatest finals in World Cup history ended in triumph for Lionel Messi and Argentina. The electrifying match captivated audiences around the globe, drawing record-breaking viewership numbers across multiple markets.

The tournament was televised worldwide by select FIFA broadcast partners. In Kenya, KBC and SuperSport provided live coverage. In this post, we detail the audience viewership numbers in Kenya for the semi-final games, third place game, and the epic final delivered by the new and improved GeoPoll Audience Measurement. Dubbed GAM 3.0, GeoPoll’s offering remains the most dependable media measurement tool in Africa.

World Cup Television Viewership Numbers in Kenya

GeoPoll’s rapid survey in November 2022 predicted significant interest in the World Cup. In that study, which targeted a random sample of 1,853 GeoPoll App users in Ghana, Kenya, Nigeria, South Africa and Uganda, 93% of respondents said they were watching or planning to watch the tournament. Most said they planned to follow the action on television (82%) and knew which channels would be carrying live broadcasts of the matches (85%).

Those predictions came to fruition as the games began with viewership building incrementally throughout the tournament before culminating in the Sunday final.

Argentina vs Croatia

For the first semi-final match on Tuesday, December 13 at 10:00PM local time in Kenya, a peak of 2.8 million adult viewers watched Argentina defeat Croatia 3-0 on either KBC or SuperSport.

France vs Morocco

The second semi-final match drew even more impressive ratings. Pitting Morocco, the first African nation to ever reach the World Cup semi-finals, against 2018 World Cup winner, France, the match at 10:00PM on Wednesday, December 14 drew peak viewership of 3.5 million adults across Kenya. Almost 1 million female viewers tuned in to KBC or SuperSport to watch the defending champions hang on to advance in a hard-fought 2-0 match.

Croatia vs Morocco

Despite coming up short in their quest for the Cup, Croatia and Morocco put on a compelling performance in the third-place playoff at 6:00PM on Saturday, December 17. The open and exciting match peaked at 3.1 million adult viewers in Kenya. Croatia eventually captured third place, defeating Morocco 2-1.

Argentina vs France

Anticipation was palpable for the 2022 World Cup Final featuring Argentina and its all-time great Lionel Messi against rising star Kylian Mbappé and defending champion France. Networks surely rejoiced as the matchup promised record-breaking viewership numbers around the world.

That promise held true in Kenya, with a staggering 8.8 million adults tuning in to either KBC or SuperSport to watch the “even better than advertised” primetime match on Sunday, December 18. This figure includes all adults that tuned in at some point during the match, with peak viewership at 6.0 million from 7-7:30PM.

8.8 million adults in Kenya viewed the final on TV

The match appealed across gender, drawing 5.8 million male and 3.0 million female viewers. KBC and SuperSport accounted for 69% of all television viewing on Sunday in the 6:00-8:30PM timeframe.

The 2022 World Cup Final ended 4-2 on penalties to Argentina after a 3-3 tie across 120 suspenseful minutes. Those 120 minutes will live on in the shared memory of Kenyan viewers for many years to come!

About GeoPoll Audience Measurement

The GeoPoll Audience Measurement service is a subscription product launched in several countries in 2014. Through a unique mobile-based methodology, GeoPoll provides accurate, up-to-date audience measurement data for various channels, which enables media houses, brands, and agencies to target their audiences and measure ROI of advertisements more accurately. Prior to the 2022 FIFA World Cup, GeoPoll leveraged its GAM service to provide detailed viewership data for both the 2018 World Cup and the 2019 Africa Cup of Nations.

For more information on GeoPoll Audience Measurement’s unique methodology and recent product updates, contact us directly today.

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Report: Television Landscape in Africa https://www.geopoll.com/blog/report-television-landscape-in-africa/ Tue, 23 Jul 2019 18:10:13 +0000 https://www-new.geopoll.com/?p=4721 Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is […]

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Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with Balancing Act, a consulting group who focuses on broadcasting, telecoms, and technology in Africa, on the current broadcasting landscape in sub-Saharan Africa. This 53-page report includes insights into top TV channels, age and gender distribution of their audiences, and more in nine key markets, as well as a review of the analogue to digital transition in Africa, the state of broadcast liberalization throughout the continent, and a look into trends affecting the future of broadcasting, such as Digital Terrestrial Television and Video on Demand.

Report: Media in Africa

The report focuses on the below countries, with additional context provided on the overall broadcasting landscape in sub-Saharan Africa:

  • Nigeria
  • Ethiopia
  • Tanzania
  • Kenya
  • DRC
  • Uganda
  • Ghana
  • Cameroon
  • Rwanda

Data included in the report was sourced from GeoPoll Audience Measurement, which gathers daily data on TV and radio ratings across Africa, with additional analysis and context from the researchers at Balancing Act. The report is available for purchase now for $1,600 USD – to request additional details and purchase the report, please visit this page.

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Ghana Media Measurement: Top TV and Radio Stations 2018 https://www.geopoll.com/blog/ghana-media-measurement-top-tv-radio-2018/ Wed, 27 Mar 2019 03:58:49 +0000 https://www-new.geopoll.com/?p=3571 GeoPoll is pleased to release updated media data from Ghana which shows the top radio and television programs in certain key categories […]

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GeoPoll is pleased to release updated media data from Ghana which shows the top radio and television programs in certain key categories in Ghana in 2018. 2018 marked 25 years since Ghana implemented a free press system, opening up broadcasting to the masses. There are now estimated to be over 350 commercial radio stations and more than 30 television stations operational in Ghana, in addition to international media houses who broadcast through satellite and digital subscriptions.

In the past five years, the media landscape has been further diversified as Internet penetration has grown, bringing with it a myriad of new, online-only media outlets that compete with traditional media houses for audience. Ghana’s analog to digital migration, originally scheduled for 2015, has been pushed back, and as of March 2019 still has not been completed. These factors, along with a new slate of shows from telenovelas to reality TV shows, have contributed to a fractured media landscape, where no one station gets a majority of TV share and there are large differences in top stations by region.

In a new, free report available for download now, GeoPoll provides high-level data on some of the key programming categories in Ghana for media houses and advertisers. Data includes the below:

Top Radio Shows in Ghana

Ghana has a huge number of radio stations in operation, with many of them being regional stations and a few national syndications via local independent affiliates. For our analysis of radio ratings, GeoPoll examined ratings regionally for two of the most important times of day in terms of radio listenership and advertising rates: Morning Shows, those which are broadcast between the hours of 6am – 11am, when audiences are getting ready for and driving to work, and Drive Time Shows, broadcast in the afternoon hours from roughly 2pm-7pm, when audiences are on their way back from work in the late afternoon.

The regional top ten shows for Greater Accra, Ashanti, and Western are listed in the full report, however we do observe two key trends in Ghana radio audiences overall: First, we find that Kokrokoo, the Super Morning Show and Dwaso Nsem, all get high ratings in more than one region in Ghana. Second, GeoPoll data shows that morning show ratings are consistently higher than afternoon drive time show ratings, indicating that audiences do not consistently listen to the same stations in the morning and afternoon, and overall tune in less in the afternoon hours. The free report includes data on the top ten Morning Shows and Drive Time Shows for the Greater Accra, Ashanti, and Western regions.

Top TV Shows in Ghana

The TV landscape in Ghana is less regionally fragmented than the radio landscape, and therefore we examined TV ratings at a national level. The full GeoPoll Audience Measurement data also allows for TV ratings to be viewed at a regional level or by specific audiences, such as females or youth groups. For this analysis, we focused on the top news programmes, top reality TV programmes, and top telenovelas broadcast in Ghana in 2018. To view the data on Top TV Shows in Ghana please download the report here.

Audience Measurement Data from Ghana

To get access to GeoPoll’s daily audience measurement data from Ghana, which includes ratings, audience share, and audience size and can be broken down by demographics, location, and more, please contact us today.

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Audience Data from Liberia Presented at Media Market Day https://www.geopoll.com/blog/audience-data-liberia-media-market-day/ Tue, 18 Dec 2018 17:03:54 +0000 https://www-new.geopoll.com/?p=3315 In November, GeoPoll was pleased to participate in the first official Media Market Day in Monrovia, Liberia, hosted by Internews and funded […]

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liberia media market day In November, GeoPoll was pleased to participate in the first official Media Market Day in Monrovia, Liberia, hosted by Internews and funded by USAID. The purpose of the Media Market Day was to provide independent media outlets in Liberia with data that GeoPoll has collected as part of an ongoing Internews initiative. Data on radio and TV consumption in Liberia was presented to multiple radio and television outlets so that they could better understand their audiences and make more informed decisions about their advertising and programming. Attendees included representatives from GeoPoll, USAID, the Liberian Ministry of Information, and the Minister of Industry and Commerce for Liberia.

GeoPoll has worked with Internews to collect audience measurement data since 2016, and has previously shared data with media outlets, but this was the first year that the data was presented in a public forum so that media outlets could ask questions about the data and use the data publicly. Data is collected through SMS surveys using the mobile-based methodology that GeoPoll developed as part of its audience measurement product, which was launched in 2014 and has been used to gather audience data in 15 countries throughout Africa, the Middle East, and the Caribbean.

liberia media data

At the Media Market Day, GeoPoll presented the findings, which included data around top watched TV stations nationally, the highest ratings throughout the day, and ratings by gender and age. Media business expert Steve Ahern of AMT Australia explained how stations could use this data to improve program targeting and increase their advertising revenue. The reaction to this data was very positive, as media outlets felt they could use it to better understand their audience and the factors that contribute to ratings, which will ultimately improve their businesses. Interest in similar data for print outlets was also expressed by attendees.  Highlights of the data include the below insights. To learn more about this project or request a copy of the full report presented at the Media Market Day, please contact GeoPoll here.

Television Ratings in Liberia

  • The top most watched stations include: LNTV, Sky TV, and Power TV.
  • LNTV is the leading TV station nationally with an average audience share of 49% followed by Sky TV with 18% share. Power TV and KMTV are ranked 3rd and 4th positions respectively, with Light and CU TV closing out the top 6.
  • On weekdays, LNTV achieves its highest ratings around 8:30-9:00 am, and again in the evening between 7:30pm-9:30pm.
  • SkyTV and LightTV had higher audience share among females than males, while LNTV dominates among males, with a 55% male audience share. In terms of affinity, males are most loyal to LNTV and KMTV while amongst females LightTV has the highest affinity.
  • Over time, audience share has increased dramatically for LNTV. Sky TV and Power TV have also seen an increase in audience share since March 2017.

Radio Ratings in Liberia:

  • National Radio listenership is lead by ELBC with an average share of 23%, followed by Truth, ECOWAS, and Radio Gbarnga.
  • ELBC has a strong lead in listenership throughout the day with highest ratings between 6-8am on weekdays.
  • Both Truth and ECOWAS radio have higher ratings in the evening, between 6-10pm.
  • The female audience is more split than the male audience, with 45% of females listening to an unlisted “other” station and 17% listening to ELBC on average, while “other” stations have a share of 33% amongst males and ELBC has a 27% male audience share.
  • ELBC has increased its share of listenership over time, going from 17% share in March 2017 to 23% in September 2018.

Top radio stations in Liberia by province:

  • Nimba: HOTT FM
  • Sinoe: Smile
  • Bomi: Radio Bomi
  • Bong: ELBC
  • Grand Bassa: Radio Gbehzon
  • Grand Cape Mount: Radio Cape Mount
  • Grand Gedeh: ELBC
  • Lofa: ELBC
  • Margibi: ELBC
  • Maryland: ELBC
  • Montserrado: ELBC

Purchase Behavior in Liberia:

  • 38% have made a purchase as a result of watching TV, and of those 59% made the purchase on the same day they watched TV.
  • 44% have made a purchase as a result of listening to the radio, with 69% of those making the purchase on the same day.
  • 35% have made a purchase based on something they saw on the internet, with 67% making the purchase on the same day.

For more information on GeoPoll Audience Measurement, visit this page.

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GeoPoll Report: Tanzania Free to Air TV Switch https://www.geopoll.com/blog/geopoll-report-tanzania-free-to-air-tv-switch/ Fri, 21 Sep 2018 17:32:15 +0000 https://www-new.geopoll.com/?p=3140 Impact of the Tanzania Free-to-Air Switch on Television Audiences There has been an upheaval of the media landscape in Tanzania in the […]

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Impact of the Tanzania Free-to-Air Switch on Television Audiences

There has been an upheaval of the media landscape in Tanzania in the past month. Following communication by Tanzania Communication Regulatory Authority (TCRA) to media outlets of their intention to suspend the licenses of pay TV company, Multichoice Tanzania Ltd – the owners of DSTV removed all FTA stations except for TBC1 from their decoder channel list.  The owners of Zuku and Azam, and Zuku subsequently also followed suite in compliance with the new TCRA directive

This change has meant that a significant portion of the TV viewing audience in Tanzania has not been able to watch leading FTA stations through these decoders. However, the impact of this switch has yet to be quantified, so since August 12 media owners, brands, and advertising agencies have been in the dark around how viewership has changed and how it has affected advertising rates and ROI, audience targeting, and station rankings.

Purchase GeoPoll’s In-Depth Report on Tanzania TV Viewership Following the Switch

In order to provide all media stakeholders with the most accurate, up-to-date data available on the media landscape in Tanzania, GeoPoll is pleased to release an in-depth analysis of the impact the switch has had on station rankings, audience share, audience demographics, and more. This report has been compiled using GeoPoll Audience Measurement data, which gathers approximately 1700 completed surveys per day in Tanzania.

GeoPoll analyzed data from before, immediately following, and in the three weeks following the switch and compared audience share by demographics and location for all leading stations during this time period. The report also includes data on decoder usage in Tanzania which has previously only been available to subscribers of GeoPoll Audience Measurement. The table of contents for this report can be seen below:

  • Introduction
    • Background on the suspension of FTAs
    • Report Overview
  • Tanzania’s TV media environment Overview
    • Most Used Decoders in Tanzania
  • How the Switch has Impacted TV Audiences
    • National trends
    • Male and female viewership changes
    • Age group changes
  • Changes in Audience by Region
    • Dar Es Salaam
    • Lake
    • Coastal
    • Central
  • Impact on Consumption of News Hours
    • 7:00 – 8:00pm
    • 7:30 – 8:30pm
    • 8:00 – 9:00pm
  • Recommendations and Conclusion
  • About GeoPoll Services
  • Contact Information

Data will enable all stakeholders to accurately calculate ROI of advertisements, place advertisements in optimal timeslots for maximum reach, and get the most out of their investment into advertising or station programming. The full report is available for a price of $1,500 USD. It can be purchased by credit card here, or contact us for more information, or to gather custom insights from GeoPoll.

 

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GeoPoll Report: 2018 World Cup Insights—Device Usage, Viewing Habits, and Sports Betting in Africa https://www.geopoll.com/blog/africa-gambling-world-cup/ Tue, 14 Aug 2018 04:37:14 +0000 https://www-new.geopoll.com/?p=2973 GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The […]

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downloadable report preview

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part series on the 2018 World Cup by GeoPoll. The free, 26-page document examines device usage, viewing habits, and betting on matches in Africa during the tournament. The report includes in-depth data on viewers of the 2018 World Cup in 6 African countries: Kenya, Nigeria, Ghana, South Africa, Rwanda, and Tanzania, and additional insights from a custom survey ran in Ghana, Kenya, and Nigeria.

Social Media and Streaming During the World Cup in Africa

Since the 2014 World Cup, technology advances have changed the way Africans can engage with football programming. The impact of Over The Top (OTT) technology, such as video streaming via smartphones, was felt in Africa in this year’s World Cup due to the ability for viewers to watch on-the-go. Our study found that the mobile phone was the second most used device to follow matches after TV, with 29% of respondents saying they used mobile phones to follow the recent World Cup matches.

In addition to the devices used to watch World Cup matches, GeoPoll’s study also looked to gauge levels of engagement with the World Cup on social media and the Internet. GeoPoll’s study found that in Ghana, Kenya, and Nigeria, social media was the 2nd most popular source of news and information about the tournament after TV, with 40% of respondents indicating TV as their major source of World Cup information and 31% saying social media was their main source for following the World Cup.

Despite the growing usage of online streams and alternative sources to follow the World Cup, GeoPoll found that in Africa, TV was still the most used source to watch World Cup matches. This report expands upon previous findings regarding audience share during the championship match, as well as ranking of the top channels across 6 markets for the finals and third-place game.

Gambling in Africa During the World Cup

In terms of sports betting during the tournament, youth were highly engaged with sports betting throughout the tournament. From our survey in Kenya, Ghana, and Nigeria, GeoPoll found that Kenya led in percentage of respondents who have engaged in sports betting prior to the World Cup, with 80% of respondents having engaged in gambling around sports events prior to the World Cup, while Nigeria and Ghana tied at 55%. Our study also found differences in gambling habits related to gender, age, and lifestyle. Additional findings surround frequency of betting, amount spent, sources of betting funds, betting location, and devices used to place bets.

The full World Cup Insights report also includes statistics and insights on device usage, live streaming, gambling, brand and sponsor recall, and more surrounding the 2018 World Cup tournament. Get your copy of the free, 26-page report here: 2018 World Cup Insights, Device Usage, Viewing Habits, & Betting in Africa.

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Food Insecurity in South Sudan, A GeoPoll Study https://www.geopoll.com/blog/food-insecurity-in-south-sudan-a-geopoll-study/ Tue, 03 Jul 2018 17:24:26 +0000 https://www-new.geopoll.com/?p=2813 South Sudan is the newest widely recognized country in the world, and is also one of the world’s poorest countries, with over […]

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South Sudan is the newest widely recognized country in the world, and is also one of the world’s poorest countries, with over 80% of the population living on under $1 a day. According to the UNDP, 43% of the total population is severely food insecure, however the issues with food security in South Sudan are getting worse. Five years of civil war in the area has left more than half of the country completely reliant on humanitarian aid. According to the World Food Program, at the beginning of 2018 the levels of hunger and malnutrition reported were at a historic high. Although organizations like the World Food Program are working to combat the starvation, there are many challenges to face. Lack of infrastructure and political conflict in the country make it difficult and dangerous to reach communities with life-saving food. Additionally, the approaching rainy season will create more challenges for reaching the starving people in South Sudan with food aid. For these reasons, it is more important than ever to understand the issues with food security in the country.

Given GeoPoll’s experience with conducting food security and agriculture related surveys, in early June 2018 we ran a remote mobile survey to gather information that could help assess food security concerns across South Sudan. Due to high levels of illiteracy in the country, this survey was conducted using Computer Assisted Telephone Interviewing (CATI), in which live interviewers call mobile phones from a call center. In only three days, GeoPoll was able to collect 100 survey responses which shed light on the current food security situation in the country. While this study was exploratory in nature, the results show a high level of food insecurity and demonstrate the need to conduct further research in the area.

Survey Methodology

GeoPoll utilized CATI surveys to gather on-the-ground data on food insecurity in South Sudan. The survey ran for three days— May 31st, June 4th, and June 5th—of 2018. GeoPoll was able to reach respondents in all of the 10 states of South Sudan. The questionnaire asked respondents to provide information about three different time frames—the past 7 days, the past 30 days, and the past 6 months—as well as general questions about demographics and food security in the respondent’s communities.

Results

The survey data collected indicates high food insecurity in South Sudan. Respondents largely indicated that there are limited food supplies and high food prices. The majority of food markets around the country are operational yet are struggling to provide enough provisions to feed their communities. Results suggest that increased demand for the available fare is driving prices up beyond what is affordable for the majority of the respondents: 96% of the people surveyed reported that in the past six months they have not had enough money to purchase food and other basic needs, and just under half of the respondents reported that more than 80% of their communities are lacking enough food to eat because of widespread loss of food stocks, lack of income, or lack of job opportunities.

Results highlights

Question: How many households in your community are lacking food due to widespread loss of food stocks, lack of income, or lack of livelihood opportunities? Would you say…1) more than 80 percent, 2) between 50 and 80 percent, 3) between 50 and 20 percent, 4) less than 20 percent.

Results:

Respondents overwhelmingly reported that people in their communities have insufficient quantities of food due to widespread loss of crops, low income, or low job opportunity. 47% of respondents replied that more than 80% of their communities are suffering. Only 4% of respondents could say that less than 20% of their community was struggling. The results from this study indicate that the majority citizens of South Sudan are currently struggling with hunger.

Question: In the past 30 days, how many days did your household reduce the number of meals eaten in a day due to lack of food/money? (Reply number of days from 0-30).

Results:

The majority of the individuals surveyed responded that every day within the past 30 days their household skipped meals due to lack of food sources and money. 11% of respondents reduced the number of meals exactly half of the time period. However, 13% of respondents did not report any reduction of daily meals and 12% of respondents only had to reduce daily meals once within the past thirty days.

The polarized results from this survey question could be due to a small sample size. Further research could allow for more comprehensive understanding of this topic.

Question: What is the food status like in your community? (open ended response).

Results:

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33% of responses indicate that food is currently very expensive in their community. Only 1% of the people surveyed suggest that the status of food in their community is healthy—and those respondents only see the status of food in their community as okay because they are receiving food from aid organizations.

Conclusions 

GeoPoll’s area experts are confident that food insecurity in South Sudan is likely due to on-going conflict and political instability in the country. Respondents to GeoPoll’s recent survey reaffirm that the level of food insecurity in South Sudan is widespread and significantly impacting the lives of the majority of citizens in the area. The results from this recent exploratory survey establish need for future research on food security in the region, and demonstrates that CATI is a worthwhile method for collecting such data remotely.

Due to the conflict and violence that is plaguing South Sudan, remote data collection was essential for this project. Face to face data collection would have been almost impossible. Mobile data collection through CATI was essential because it allowed for information on the country without the need to send on-the-ground researchers into remote and conflict-ridden areas of South Sudan. Fortunately, GeoPoll has vast experience in conducting food security and agriculture-related research across sub-Saharan Africa. To learn more about our experience in food security, please contact us.

 

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GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016 https://www.geopoll.com/blog/geopoll-releases-pan-african-media-ratings-for-4th-quarter-2016/ Thu, 19 Jan 2017 06:26:03 +0000 https://wp.geopoll.com/2017/12/16/geopoll-releases-pan-african-media-ratings-for-4th-quarter-2016/    As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations […]

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   As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 8 African Countries for Q4 2016. The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars.  the GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The 4th Quarter 2016 Report Highlights

Uganda

Capital FM achieves the top spot consistently throughout the day nationally with its highest point being between 6-8AM. NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 7.97.  View the Full Report

Kenya
Radio Citizen maintains the top spot with its share of 15.1% of all listeners followed by Radio Maisha with a share of 11.3%. Citizen TV leads with the highest share of 31.9% of viewers followed by KTN at 10.8% then NTV at 8.3% nationally. KTN News is fourth in share with an average of 8.0%. View the Full Report

Nigeria
Wazobia FM is the leading radio station in ratings throughout the day nationally. Its highest ratings are between 4-6PM with an average of 2.97. Channels TV achieves the highest share with an average of 15.3% of all viewers nationally. View the Report

Tanzania
Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 7.80. There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, between 8:00-9:00, ITV takes a dramatic lead in ratings nationally.  View the Full Report

Ghana
Peace FM takes the lead in shares with an average of 9.7% followed by Adom FM with a share of 9.0%. There is a stiff competition amongst the other radio stations at a national level. There is stiff competition among UTV, Adom TV and TV3 during the peak hours. UTV emerges to get the highest ratings nationally between 8-9.30PM with its highest ratings being at 8.30PM with an average of 6.42  View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

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GeoPoll Releases Pan African Media Ratings for 3rd Quarter https://www.geopoll.com/blog/geopoll-releases-pan-african-media-ratings-for-3rd-quarter/ Thu, 17 Nov 2016 06:26:08 +0000 https://wp.geopoll.com/2017/12/16/geopoll-releases-pan-african-media-ratings-for-3rd-quarter/ Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for […]

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Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in 8 African Countries for Q3 2016. It has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. Our overnight media ratings deliver daily insights on audience measurement data for TV, Radio and print.

The Report Highlights

Mozambique
Rm Antena Nac Achieved the top spot with an average of 13.0% of all listeners, followed by Miramar with an average of 7.3%. Miramar has the highest rating nationally during peak hours between 9PM-10PM.  View the Full Report

Democratic Republic of Congo
Radio Okapi is still the leading Radio Station in Democratic Republic of Congo. Radio Okapi achieves the highest share nationally with an average of 36.0%. RTNC is the leading TV station Democratic Republic of Congo averaging 27.6% of viewers followed by Canal+ averaging 23.6%. View the Full Report

Rwanda
Radio Rwanda has the top spot, averaging 32.0% of all listeners followed by Kiss FM with an average share of 8.1%. Rwanda TV achieves the highest share with an average of 35.7% followed with a great difference by TV1 with an average share of 14.8%.  View the Full Report

Uganda
Capital FM takes a consistent lead in the ratings nationally with its highest rating being between 6-8AM with an average of 3.66. NTV Uganda leads in ratings nationally with the highest ratings being at 9PM with an average of 8.41 followed by at 7PM with an average of 7.95. View the Full Report

Kenya
Citizen Radio has the top spot, averaging 15.4% of all listeners. Citizen TV is the most watched averaging 33.5% of viewers followed by KTN at 11.2%. View the Full Report

Nigeria
Wazobia FM takes the lead in ratings at the national level averaging 9.0% of all listeners followed by Ray Power FM with an average of 6.9%. AIT achieves the highest share with an average of 13.9% of all the listeners nationally followed by a slight difference from Channels TV which has an average share of 13.0%. View the Report

Tanzania
Clouds FM is the top radio station averaging 17.3% of all listeners followed by Radio Free Africa. ITV leads in ratings nationally with its highest ratings being at 8PM with an average of 6.76. View the Full Report


Ghana

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%. Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

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Mozambique Media Measurement, Q1 2016 https://www.geopoll.com/blog/mozambique-media-measurement-q1-2016/ Wed, 06 Jul 2016 23:26:20 +0000 https://wp.geopoll.com/2017/12/16/mozambique-media-measurement-q1-2016/ As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this […]

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As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, and print, GeoPoll is pleased to release this report on top TV and radio stations in Mozambique for Q1, 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.

Top TV Stations

In Q1, from January – March of 2016, KGMM data finds that the Brazilian-owned TV station Miramar leads in ratings, with an average rating of 8.7 over the quarter. This is followed by Stv with an average rating of 6.5, and stations TVM1 and TVM2 with ratings of 4.0 and 1.9 respectively. Other channels that have a national ranking are CTV, Gungu, TIM, Top TV, and RTP Internacional. The full list of top TV stations and average ratings is below:

Mozambique-Q1-2016.jpg

The top two stations, Miramar and Stv, combined represent over 50% of the audience share, with Miarmar seeing an average share of 33% of those viewing TV, and Stv having an average audience share of 24%. The third leading station, TVM1, has an average of 15% audience share.

Top Radio Stations

As with other countries, due to the large number of radio stations present in Mozambique it is difficult to determine the top stations nation-wide. When we look at audience share, we see that 47% of those listening to the radio at a given time are tuned in to a station that does not get over 3% of the national audience. Of those that do rank nationally, again Miramar radio leads with an average of 11% of audience share, followed by RM Antena Nacional with 9% of share, 99FM with 6% of share, and Indico with 5% of audience share.  Below is a chart of the top radio stations by share in Mozambique:

Mozambique-radio-Q1-2016.jpg

To get a complete breakdown of Mozambique media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

 

 

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