Survey Methodology

The study was conducted in Portuguese using GeoPoll’s Mobile Web research platform. Mobile Web is a link-based survey mode that can be taken on a very basic mobile phone browser.

For this survey, GeoPoll randomly sampled members from the extensive GeoPoll database of mobile subscribers in each province in Mozambique. This approach is called simple random sampling and accesses the overall database each day. The sampling strategy was intended to gather data from a range of age groups, gender, and locations within Mozambique.

To bolster the survey’s reach throughout Mozambique, GeoPoll also deployed online advertising channels, leveraging a methodology tailored to the specific demographics and profiles of the intended respondents.

In total, 750 respondents participated in the survey. All 11 provinces in Mozambique were represented, with the largest segments from Maputo and Maputo City.

The distribution by gender was 77% male, 22% female, and 2% that specified “other.” Most respondents fell within the 25-34 age range at 61%, followed by the

16-24 age range at 23%, and the 35+ age range at 17%.

All 750 respondents included in the survey were required to own or otherwise have access to a smartphone.

Survey Findings

Key takeaways from the research include:

• Although 95% of respondents in this study personally own a smartphone and the remaining 5% have access to a smartphone owned by a spouse, family member, friend, etc., only 69% of respondents consider themselves the primary user of the smartphone (suggesting a significant number of shared devices).
• Slightly more men consider themselves the primary user (71%) compared to women (64%).
• Women are more likely than men to have just started using a smartphone within the past year (10% vs. 5%).
• Social media and messaging are by far the most widely installed and used smartphone apps across gender and age groups.
• Almost all respondents use Facebook (93%), and most use WhatsApp (81%) and SMS/text messaging (79%).
• Most smartphone users regardless of gender or age rely on mobile data as their primary means for accessing the internet (93%) and access the internet multiple times a day (88%).
• Most access social media multiple times a day (87%), primarily using their smartphone (79%), and spend at least 30 minutes each time they access it (72%).
• Data costs pose the biggest challenge to using social media and apps (69%), followed by internet connectivity (37%), and privacy concerns (31%).
• Perceptions of social media’s impact on local culture and society skew positive overall. A third of respondents believe the impact is very positive (32%), ranging from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
• Most respondents across gender and age groups are using health-related apps or chats on their smartphone (84%), and almost all express at least some level of trust in the apps/chats they use.
• When asked which types of apps they would prioritize if they had limited time, money, or access to their phone, by far the largest segment of respondents said health apps (48%), rising to 52% for women.

Click here to download GeoPoll’s full written report on smartphone and social media usage in Mozambique.

About GeoPoll

GeoPoll provides full-service research solutions in more than 120 countries globally, focusing on low- and middle-income countries. Every year, GeoPoll completes over 5 million surveys via multiple mobile-based remote and in-person data collection modes, powered by a network of 10,000+ interviewers from 65 call centers, local teams, and direct partnerships with mobile network operators. Contact us to learn more about this study and our capabilities.

About Project Last Mile

If you can find an ice-cold Coca-Cola product almost anywhere in Africa, why not life-saving medicines? Project Last Mile is a global cross-sector partnership between donors, ministries of health, and the private sector that translates supply chain and marketing best practices from the Coca-Cola ecosystem into customized solutions for public health challenges. We focus on route-to- market, cold chain strengthening, and strategic marketing and communications. We aim to improve access, availability, and demand for life-saving medicines and health services down to the last mile in Africa. Since the first pilot in 2009, Project Last Mile has transformed into a leading public-private partnership for health. We have undertaken over 59 projects across 17 African countries, impacting the lives of more than 43 million people.

Find out more at www.projectlastmile.com.

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As we look forward to an even more impactful 2025, let’s briefly tour some of the public reports we published this year. These highlights represent only a fraction of our work, with many more insights shared through commissioned client reports tailored to specific needs.

Here are just a few of the stories we told through data this year:

Empowering Youth: Employment, Protests, and Entrepreneurship

Youth issues took center stage in 2024, and GeoPoll was aty hand to deliver critical insights into employment and social movements:

• Kenya Youth on Employment and Entrepreneurship: Read the report
  How are young Kenyans navigating a challenging job market? Did you know most employed Kenyans run side hustles? This study dives deep into their entrepreneurial aspirations, barriers to employment, and the solutions they believe could unlock opportunities. Policymakers and NGOs will find actionable recommendations for empowering the next generation.
• Youth Protests in Kenya and Nigeria: Kenya Report | Nigeria Report
  2024 was marked by waves of youth-led protests in Africa. Kenya took center stage with the world-famous Gen Z protests against the contested 2024 Finance Bill and what they termed as poor governance. This wave caught in many other countries, including Nigeria. We conducted surveys in both countries around the time the protests were ongoing, to examine the frustrations driving these movements, from economic hardships to systemic challenges, and highlight the collective voices demanding change.

The Age of AI, Gaming, and Technology

GeoPoll leveraged cutting-edge technology to explore its impact on societies:

• AI in Kenya Report: Read the findings
  As artificial intelligence gains traction, how is Kenya adapting? This report, conducted via phone calls, looks at awareness levels, adoption trends, public perception of AI’s role in shaping industries and everyday life, and thoughts onregulation of AI.
• Gaming in Africa 2024: Get the insights
  The gaming industry in Africa is experiencing unprecedented growth, driven by mobile technology and a young, tech-savvy population. This report uncovers gaming trends, popular platforms, and the challenges facing the industry, providing a roadmap for stakeholders looking to tap into this vibrant market.

• Betting in Africa 2024: Read the report
  On to another type of gaming, we published our annual multi-country report on betting Africa. Betting remains a complex and fast-evolving sector in Africa. This report explores betting behaviors, the role of mobile technology in its rise, and the economic implications for governments, regulators, and businesses. With insights from six countries, it offers a comprehensive look at how betting continues to shape the entertainment and economic landscape.

Health Crises: Supporting Communities During Outbreaks

Over the years, GeoPoll has leveraged remote mobile surveying to provide timely on-the-ground data during health emergencies, aiding decision-makers:

• Mpox Outbreak in DRC: Read the report
  Amid rising Mpox cases, this report highlighted public awareness levels and response gaps, offering insights that informed intervention strategies from the most affected country – the DRC.
• Zambia Cholera Outbreak: Read more about what we found
  For some time from the beginning of the year, Zambia was undergoing wave after wave of cholera outbreaks that were straining the public health response. We ran a study in the country, and thiss report detailed community perceptions, healthcare responses, and the challenges of addressing a widespread outbreak.

Taking Climate Action: Data for Sustainability

GeoPoll contributed to critical global and regional climate discussions:

• 2024 Peoples’ Climate Vote: View the survey results
  Representing 87% of the global population, and in collaboration with the United Nations Development Programme (UNDP), Browning Environmental Communications, and the University of Oxford, this survey helped people from a whopping 77 countries to voice their concerns about climate change to world leaders, featuring 15 questions designed to capture the impact of climate change on daily lives, perceptions of its handling, and desired actions from leaders.
• Climate Change Perceptions Among Africans: See the insights
  Africa is on the frontline of climate change. At around the same time nations were starting negotiations about Climate Change action at COP 29 in Baku, GeoPoll was wrapping up data collection for nationwide surveys in Ghana and Uganda to understand public attitudes, perceptions, and behaviors around climate change.

Shaping Media and Market Strategies

With a finger on the pulse of consumer behavior, GeoPoll shared actionable insights for businesses and media organizations:

• Afghanistan Media Landscape Surveys: November Report | February Report
  As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was of a curtain closing after 20 years of foreign engagement there. Regardless of the circumstances and difficulties a society faces, a functioning media is crucially important to the health and well-being of that society. GeoPoll’s Afghanistan Media Audience Landscape Survey marks a pioneering effort in media establishment research post-Kabul’s fall. In a rapidly evolving media environment, these studies reveal how Afghans consume news and entertainment, offering guidance for advertisers and broadcasters.
• Paris Olympics Surveys: Before the Games | After the Games
  How did global audiences engage with the Olympics? GeoPoll, in collaboration with mediaReach OMD, conducted surveys in Ghana, Kenya, Nigeria, and Tanzania to assess public perceptions around the games, before and after. These surveys captured shifting consumer sentiment and media habits surrounding one of the year’s biggest events.
• Akili TV: Measuring Viewership of Children’s Imaginative Learning Television Programs: See how we did it
  Akili Network launched Akili TV on 31st March 2020, Kenya’s first and only dedicated free-to-air family television network with imaginative learning programs that benefit children and that parents can trust and enjoy. Akili TV digitally broadcasts on free-to-air, DSTV, GOTV, Startimes, Zuku, K24 Plus, and over the Internet. To determine the viewership of the Akili TV station versus the competition, Akili Network contracted GeoPoll, the world’s largest mobile surveying platform, to conduct an ongoing survey to gain a deep understanding of viewership, audience profiles, and media consumption habits of households with children 17-years-old and under. This would be the first measure of media consumption by children, who in Kenya account for 48% of the population.

Advancing Business, MSMEs and Brands

GeoPoll continued to support small and medium-sized enterprises across Africa:

• Africa MSME Pulse 2024:  See the trends
  Small and medium-sized enterprises (MSMEs) are the backbone of Africa’s economy, providing employment and driving innovation. In this third edition of the Africa MSME Pulse, GeoPoll captured the pulse of MSMEs across the continent, the challenges they face—such as access to finance, market volatility, and regulatory hurdles—as well as their strategies for resilience and growth. The report highlighted how MSMEs are leveraging technology, adapting to economic shifts, and playing a critical role in their communities.
• 2024 Brand Africa 100: Explore the rankings
  From local heroes to global powerhouses, this ranking celebrates Africa’s most admired brands, offering insights into consumer loyalty and market dynamics. GeoPoll is proud to contribute to the annual Brand Africa 100 report, in partnership with Brand Africa, Kantar and Brand Leadership, which celebrates the continent’s most admired brands. Drawing on survey data from over 30 African countries, this year’s 13th edition highlighted both regional champions and global powerhouses that resonate with African consumers.

Looking Ahead

As we start a new year, we reflect on a year of growth, innovation, and impactful research that has empowered organizations across the globe; we are proud to have been at the forefront of delivering actionable data that drives meaningful change.

In 2025, we are committed to expanding our reach, embracing new technologies, and continuing to support our partners with insights that shape strategies and decisions. Whether you need to understand your audience, track trends, or evaluate impact, GeoPoll is here to help. Contact us to learn how GeoPoll can support your research needs, and subscribe to our newsletter to stay updated on our latest reports, news, and services.

Also – share ideas!

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GeoPoll conducted the survey using its proprietary Computer Assisted Telephone Interviewing (CATI) application. Data collection occurred from 3-30 October 2024. The live call survey was offered in Sudanese Arabic, and conducted remotely from the GeoPoll call centre in Nairobi, Kenya targeting respondents living in Sudan. The total sample size was 471 respondents. The project’s sample comprised a combination of GeoPoll’s existing Sudan database (51 completes), a GeoPoll partner database (19 completes), and Random Digit Dialing (401 completes). GeoPoll uses its extensive knowledge of telephone samples to intelligently generate RDD sample that has response rates in line with those found from the GeoPoll respondent database.

Demographics

Although the study was not purely scientific as there were no strict measures to limit demographic quotas, a diverse mix of demographics was achieved.

While the survey reached respondents in 15 out of the 18 states in Sudan, intense fighting in the western region of the country, including the burning of at least 68 villages in Darfur, limited or prevented participation from those areas.

Access to Essential Services

In times of crisis, access to power and communication are critical. In our study, almost a third of respondents (32%) report experiencing issues with their electricity or power on a daily basis in the past month. Most (65%) report experiencing issues at least once or twice a week.

Communication infrastructure, including internet and phone, seems to be fairing slightly better – at least for these respondents that were able to connect on their phones to respond to our survey. Most respondents are still experiencing at least some interruptions, however.

In terms of the internet, while the largest segment of respondents (41%) say they haven’t experienced any issues in the past 30 days, the next largest segment (18%) say they are experiencing issues daily.

Mobile phones have become essential tools for communities in crisis. With mobile connectivity, civilians can stay in touch with friends and family, access up-to-date information, connect with humanitarian facilities, and much more. In our study 48% of respondents have not experienced any mobile network outages in the past 30 days, and 11% have just experienced one outage.

Keeping communication lines open as the fighting continues will play a vital role in both the targeting and distribution of humanitarian relief.

Conduct CATI Research in Sudan

GeoPoll has extensive experience conducting research in areas of conflict and crisis through remote mobile-based methodologies. In times when it is otherwise impossible to get information from people on the ground, remote data collection can play a pivotal role in capturing the sentiment and realities of vulnerable populations.

For this study, trained interviewers at the GeoPoll call centre in Nairobi, Kenya made 24,588 unique calls to residents across Sudan. The telephone sample was randomly generated and dialed via the GeoPoll CATI application. The total number of calls made yielded approximately 15,331 opt-ins to the survey for an initial response rate of 62%. Of those who opted-in, 22 were deemed ineligible due to age and/or location. Of those eligible, 14,908 dropped off at some point in the survey, resulting in a total of 401 completes from the RDD sample for a total completion rate of 1.6%.

Based on the findings from this study, we learned and implemented several tactics to optimize response rates and ensure quality when conducting CATI research in Sudan:

• Because most respondents in our study report experiencing intermittent power, internet, and mobile network outages, it is recommended to make multiple calls to each respondent (if needed) at different times of the day and days of the week.
• Although there is no significant variation in the preferred time of day for respondents to be contacted, experimenting with different call times might still help identify optimal periods for higher response rates.
• Similarly, contacting respondents at different days of the week does not appear to significantly impact response rates, thus survey efforts can be spread evenly throughout the week.
• Snowballing method should be explored as 50% of the respondents confirmed having numbers of family and friends that may be willing to participate. Out of these, 61% shared contacts.
• Implementing the survey remotely from our call centre in Nairobi ensured a safe and stable operating environment for the interviewers to make their calls.
• For calls made from within Sudan, it may be advantageous to utilize multiple offices and locations, so that if one team is disrupted, other teams can continue making calls.

To learn more about GeoPoll’s capabilities in Sudan and around the world, please contact us.

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However, ensuring the effectiveness of these initiatives requires robust impact assessment mechanisms. Traditional methods of assessing program outcomes, such as paper-based assessments, often struggle with high costs, logistical challenges, and delays in data collection. On the flip side, mobile-based surveys offer a powerful, scalable, and cost-effective alternative, enabling organizations to gather real-time data, reach diverse populations, and make evidence-based decisions.

Through this article, we call in GeoPoll’s expertise and look at how mobile-based surveys can revolutionize impact assessment for youth and women projects across Africa.

Why Measure Impact?

Simply put, impact assessment is essential for understanding whether a program achieves its intended objectives. For youth and women-focused projects, measuring impact can help:

1. Demonstrate Effectiveness: Show stakeholders, including funders and partners, that investments yield tangible results.
2. Inform Decision-Making: Use data to refine strategies, allocate resources effectively, and scale successful initiatives.
3. Accountability: Ensure programs remain transparent and aligned with the needs of their beneficiaries.
4. Build Sustainability: Identify long-term outcomes and adapt programs to maintain their relevance over time.

Accurate, timely data is the foundation of effective impact assessment, and mobile-based surveys offer an ideal solution for collecting it.

The Advantages of Mobile-Based Surveys for Impact Assessment

Mobile-based surveys bring numerous benefits to organizations seeking to evaluate the impact of youth and women programs:

1. Reach Remote Communities: Mobile surveys can connect with respondents in urban, peri-urban, and rural areas, including those without access to traditional data collection methods. This inclusivity ensures the voices of marginalized youth and women are captured.
2. Real-Time Data Collection: Programs can gather immediate feedback from participants, enabling organizations to track progress dynamically and make mid-course adjustments if needed.
3. Cost-Effectiveness: Mobile surveys eliminate logistical costs such as field travel, printed materials, and manual data entry, making them an affordable option for NGOs, INGOs, and development agencies.
4. High Response Rates: With mobile devices being ubiquitous across Africa, SMS, mobile web, and CATI surveys offer respondents a convenient way to participate, often leading to higher response rates.
5. Scalability: Whether assessing a small pilot project or a large-scale initiative, mobile surveys can easily scale to accommodate the required sample size and geographical coverage.

How Mobile-Based Surveys Enhance Impact Assessment for Youth and Women Programs 

1. Baseline and Endline Surveys

Mobile surveys are instrumental in establishing baselines before a project begins and conducting endline assessments to measure changes. For example:

• Youth Employment Programs: Use baseline surveys to gather data on participants’ skills, employment status, and income levels. After the program, conduct an endline survey to track improvements in these metrics.
• Women’s Entrepreneurship Initiatives: Measure participants’ business performance, access to finance, and market reach before and after the intervention.

2. Real-Time Monitoring and Feedback

Mobile surveys enable continuous data collection throughout a program’s lifecycle. This ongoing feedback helps organizations:

• Identify areas for improvement while the program is still running.
• Understand beneficiaries’ satisfaction and challenges in real time.
• Adjust interventions to meet participants’ needs better.

For instance, a training program for women entrepreneurs can use mobile surveys to gauge participants’ understanding of concepts after each session and ensure that the curriculum meets their needs.

3. Post-Program Evaluation

Evaluating long-term impact is vital to determine whether a program’s benefits are sustained over time. Mobile surveys allow organizations to follow up with participants months or even years after a project ends. Examples include:

• Tracking youth who completed vocational training to assess their employment retention or business growth.
• Monitoring women entrepreneurs to understand how their businesses evolve and whether they continue to benefit from program interventions. 

4. Gender-Sensitive Data Collection

Mobile surveys can be designed to address gender-specific issues, ensuring women’s perspectives are accurately captured. Features like anonymous responses can encourage participants to share honest feedback, particularly when addressing sensitive topics such as gender discrimination or access to financial services.

Case Example: Driving Impact for Youth Empowerment through Mobile Surveys

A global foundation committed to creating sustainable opportunities for youth in Africa funded an initiative aimed at improving employment outcomes for young people in Kenya. The program focused on providing vocational training and entrepreneurship support to equip youth with the skills needed to succeed in a rapidly evolving job market.

To ensure the initiative’s success and align with its values of transparency, evidence-based decision-making, and measurable impact, the foundation partnered with GeoPoll to conduct a comprehensive impact assessment using mobile-based surveys.

How GeoPoll Supported the Initiative

1. Baseline Data Collection:

• • At the program’s outset, GeoPoll conducted a baseline survey via SMS to gather data on participants’ demographics, employment status, skill levels, and career aspirations. This provided a clear starting point for measuring the program’s impact.
  • The baseline data also highlighted key challenges, such as gaps in digital literacy and access to job opportunities, helping refine the program’s focus.

2. Real-Time Monitoring:

• • • Throughout the initiative, GeoPoll deployed periodic mobile surveys to track participants’ progress. For example:
      • During training sessions, youth participants were surveyed on their understanding of course materials and satisfaction with the trainers.
      • Participants involved in entrepreneurship support shared updates on their business development, including challenges they faced and additional resources they needed.

The real-time feedback enabled the implementing organization to adjust the training content, improve delivery methods, and address participant concerns promptly.

3. Endline and Impact Evaluation:

• • At the conclusion of the program, GeoPoll conducted an endline survey to measure outcomes such as:
    • Increases in employment rates among participants.
    • Growth in incomes for those who started businesses.
    • Changes in participants’ perceptions of their career prospects and overall confidence.
  • The results were compared with the baseline data, providing a clear picture of the program’s impact and identifying areas for future improvement.

4. Post-Program Follow-Up:

• • Six months after the program ended, GeoPoll carried out a follow-up survey to assess the sustainability of the outcomes. Key insights included:
    • Participants’ continued employment or business performance.
    • Challenges faced in scaling their businesses or retaining jobs.
    • Additional support participants felt they needed to succeed long-term.
  • This follow-up data helped the foundation plan for future iterations of the program and provided evidence of the initiative’s sustained impact.

Outcomes

Using GeoPoll’s mobile survey capabilities, the foundation achieved transparency through real-time reporting, gained evidence-based insights that guided program improvements, and demonstrated impact with measurable outcomes like increased employment rates and income growth. Mobile surveys efficiently collected data from urban and rural areas in Kenya, avoiding logistical challenges and reinforcing the need for continued investment in youth initiatives. This case highlights the vital role mobile surveys play in evaluating youth programs and fostering meaningful change for Africa’s youth.

Best Practices for Conducting Mobile-Based Impact Assessments

To maximize the effectiveness of mobile-based surveys, organizations should follow these best practices:

1. Design Clear and Concise Surveys: Keep questions simple and relevant to ensure high completion rates.
2. Choose the Right Mode: Use SMS for broad reach, mobile web for in-depth responses, or apps for multimedia surveys.
3. Segment Audiences: Tailor questions to specific groups, such as youth, women, or rural populations, to capture relevant insights.
4. Ensure Data Privacy: Protect respondents’ data by adhering to ethical standards and local regulations.
5. Analyze and Share Results: Use the data to generate actionable insights, create visual reports, and share findings with stakeholders.

GeoPoll: Your Partner in Impact Assessment

GeoPoll has been at the forefront of mobile-based research across Africa, helping NGOs, INGOs, and development agencies assess the impact of their programs. With expertise in mobile-based surveys, GeoPoll ensures that organizations can gather reliable, actionable data from even the most remote regions.

Whether you’re measuring the outcomes of a youth employment initiative or evaluating the long-term effects of a women’s empowerment project, GeoPoll provides the tools and expertise to make your impact assessment efficient and effective.

Ready to measure the impact of your youth and women programs? Contact GeoPoll today to learn how mobile surveys can transform your evaluation process and amplify your impact.

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Plan International’s adjoining #UniteForPeace global campaign, launching for International Day of the Girl, calls for action across the research recommendations and seeks to mobilize the public and decision-makers to stand in solidarity with girls and all young people living in conflict.

Methodology

GeoPoll was proud to partner with Plan International in this important initiative, contributing to the collection of data that underpins the report’s findings. Using primarily our computer-assisted telephone interviewing (CATI) capabilities and mobile surveys, we reached over 10,000 young people living in conflict areas across nine countries: Cameroon, Colombia, Ethiopia, Lebanon, Mozambique, Nigeria, Sudan, Ukraine, and the Philippines.

The research combined Plan International’s expertise and in-depth qualitative interviews among youth with GeoPoll’s quantitative surveys, capturing the statistics and the personal stories that reveal the day-to-day realities for girls, boys, young women, and young men in conflict zones.

Findings

The results are both heartbreaking and an urgent call to action:

• Girls and young women face a gauntlet of increased risks, from sexual violence to forced early marriage to the associated emotional distress.
• Boys and young men grapple with the threat of conscription into armed groups.
• Despite it all, these young people still dare to dream of peace and a brighter future and supporting them is critical.

The impact of Plan International’s report extends far beyond awareness. It serves as a clarion call for:

• Immediate ceasefires and renewed peace efforts.
• An end to violations against children in conflict zones.
• Gender-sensitive approaches to humanitarian aid and education.
• Increased psychosocial support for conflict-affected youth.

Read the Still We Dream report

We encourage you to read the full report and delve into the stories, data, and recommendations that can shape an international approach to supporting youth in conflict zones.

Read Still We Dream: Girls and Young People Living Through Conflict and join Plan International’s #UniteForPeace campaign here: https://plan-international.org/publications/still-we-dream

About GeoPoll

GeoPoll provides full-service research solutions in over 120 countries globally, focusing on low- and middle-income countries. Every year, GeoPoll completes more than 5 million surveys via multiple mobile-based remote and in-person data collection modes, powered by a network of 10,000+ interviewers from 65 call centers, local teams, and direct partnerships with mobile network operators. Contact us to learn more about this project and our capabilities. 

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About the 2024 Peoples’ Climate Vote

Launched in 2021, the Peoples’ Climate Vote allows people to voice their concerns about climate change to world leaders. The 2024 edition is the largest to date, featuring 15 questions designed to capture the impact of climate change on daily lives, perceptions of its handling, and desired actions from leaders. This year’s survey expanded to regions previously unrepresented, making its findings even more significant.

Download the full report from the UNDP website or interact with the findings on the People’s Climate Vote website.

Methodology

Conducting a survey of this magnitude required an innovative approach. GeoPoll utilized Computer-Assisted Telephone Interviewing (CATI) to reach diverse populations globally. The standardized CATI approach ensured consistency and accuracy, offering several advantages:

• CATI Standardization: Using CATI exclusively allowed us to maintain high standards across all regions. Interviewers were trained to follow a consistent protocol, ensuring uniform data collection and comparable results across countries. This method enabled interviewers to clarify questions, probe for detailed responses, and address any misunderstandings in real-time. The GeoPoll CATI platform also has various automated and manual quality checks to ensure that all the data was accurately captured.
• Sampling and Reach: Stratified sampling and quota management for representation across demographics and regions. Coupled with broad coverage of various demographic groups and data weighting, this ensured the survey accurately reflected each country’s population.
• Language Diversity: To ensure inclusivity and accuracy, the survey was administered in 87 languages using accurately translated questionnaires and the GeoPoll Application’s multilingual features.
• High-Volume Data Collection: The data collection process involved making 1.9 million calls, resulting in 73,765 completed interviews. Our platform had to be customized to handle this large volume of data within a short time efficiently, demonstrating our built-in platform’s flexibility to accommodate any volume of data requirements. We made 1.9 million calls, resulting in 73,765 completed interviews, demonstrating our platform’s flexibility.

The CATI methodology was integral to ensuring that the 2024 Peoples’ Climate Vote was able to gather in-depth, accurate data from respondents around the world and capture the sentiments of all demographics irrespective of internet connectivity, literacy levels, and other impediments.

Overcoming Challenges

Executing a survey of this magnitude presented several challenges that were addressed with innovative solutions:

• Random Digit Dialing (RDD): To reach a wide and representative sample, we utilized RDD which involved using existing databases and layering additional randomization techniques to ensure broad coverage .
• Quota Management: Ensuring demographic representation required meticulous quota management. We closely monitored quotas for various demographic groups, adjusting our sampling strategies in real-time to fill gaps and avoid over-representation. This approach was particularly important in countries with diverse and dispersed populations .
• Handling Non-Response and Incomplete Data: We employed sophisticated weighting techniques to align the data with known population characteristics such as age, gender, and educational attainment to address non-response issues.
• Response Rate Management: We achieved a 6.8 percent response rate, from over over 1.9 million calls using call-back scheduling and localized call center support. For hard-to-reach groups, we used a within-household selection from an RDD call, asking the person called to pass the phone to the required group at that household if present.
• Translation Quality: Ensuring the accuracy and equivalence of survey questions across different languages and cultures was crucial. We implemented a double translation process with reconciliation, followed by multiple layers of review, to maintain the integrity and clarity of the questions across all 87 languages used in the survey.

The Bottom-line

The successful execution of the 2024 Peoples’ Climate Vote is a testament to GeoPoll’s expertise in large-scale survey administration. Our ability to innovate and adapt in challenging environments showcases our commitment to delivering accurate and meaningful data.

GeoPoll is immensely proud to have played a central and influential role in such a project that has set a benchmark for public opinion surveys on climate change. Capturing a comprehensive and accurate account of global attitudes towards climate change is a big step towards empowering world leaders and populations with important insights required to effectively address one of the most critical issues of our time. We believe the survey will be instrumental in raising awareness, driving informed policymaking, and ultimately contributing to global efforts to combat climate change and secure a better future for our planet.

For more detailed insights and full methodology, you can access the full report here.

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