In the past five years, the media landscape has been further diversified as Internet penetration has grown, bringing with it a myriad of new, online-only media outlets that compete with traditional media houses for audience. Ghana’s analog to digital migration, originally scheduled for 2015, has been pushed back, and as of March 2019 still has not been completed. These factors, along with a new slate of shows from telenovelas to reality TV shows, have contributed to a fractured media landscape, where no one station gets a majority of TV share and there are large differences in top stations by region.

In a new, free report available for download now, GeoPoll provides high-level data on some of the key programming categories in Ghana for media houses and advertisers. Data includes the below:

Top Radio Shows in Ghana

Ghana has a huge number of radio stations in operation, with many of them being regional stations and a few national syndications via local independent affiliates. For our analysis of radio ratings, GeoPoll examined ratings regionally for two of the most important times of day in terms of radio listenership and advertising rates: Morning Shows, those which are broadcast between the hours of 6am – 11am, when audiences are getting ready for and driving to work, and Drive Time Shows, broadcast in the afternoon hours from roughly 2pm-7pm, when audiences are on their way back from work in the late afternoon.

The regional top ten shows for Greater Accra, Ashanti, and Western are listed in the full report, however we do observe two key trends in Ghana radio audiences overall: First, we find that Kokrokoo, the Super Morning Show and Dwaso Nsem, all get high ratings in more than one region in Ghana. Second, GeoPoll data shows that morning show ratings are consistently higher than afternoon drive time show ratings, indicating that audiences do not consistently listen to the same stations in the morning and afternoon, and overall tune in less in the afternoon hours. The free report includes data on the top ten Morning Shows and Drive Time Shows for the Greater Accra, Ashanti, and Western regions.

Top TV Shows in Ghana

The TV landscape in Ghana is less regionally fragmented than the radio landscape, and therefore we examined TV ratings at a national level. The full GeoPoll Audience Measurement data also allows for TV ratings to be viewed at a regional level or by specific audiences, such as females or youth groups. For this analysis, we focused on the top news programmes, top reality TV programmes, and top telenovelas broadcast in Ghana in 2018. To view the data on Top TV Shows in Ghana please download the report here.

Audience Measurement Data from Ghana

To get access to GeoPoll’s daily audience measurement data from Ghana, which includes ratings, audience share, and audience size and can be broken down by demographics, location, and more, please contact us today.

The post Ghana Media Measurement: Top TV and Radio Stations 2018 appeared first on GeoPoll.

GeoPoll is pleased to release a report on the top TV channels, radio stations, and print outlets in Ghana for 2017. The top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014. To learn more about GeoPoll’s media measurement service and methodology, or to gain access to additional data including ratings breakdowns by age, gender, and location, please contact us.

The report finds that Adom TV, Peace FM, Goodnews FM, Hello FM and Daily Graphic emerge as the top national and regional media outlets in Ghana for the year 2017. Adom TV, a national broadcaster, was the leading TV station averaging 662,000 viewers per month. The leading radio stations in the Greater Accra, Ashanti and Western regions were Peace FM with 111,000 listeners, Hello FM with 186,000 listeners and Goodnews Fm with 57,000 average daily listeners respectively.

TOP TV STATIONS IN GHANA

Adom TV was the leading station in 2017 with 662,000 average viewers.  It was followed by TV3 and UTV to close out the top three. Joy Prime sits in fourth at 364,000 average viewers.

Adom TV was the dominant station throughout 2017, holding the lead in viewers each quarter. Quarter four of 2017 had a bit more parity among the top stations, with Adom TV at 12.7% viewer share, TV3 at 12.4% share, and UTV with 11.3% share respectively.

TOP RADIO

For radio, GeoPoll analyzed data at the regional level in Greater Accra, Ashanti, and Western regions, as seen in the charts below. Peace, Citi, and Joy lead the way in Accra.

Peace FM led in the average audience numbers in all four quarters throughout the year. Citi FM has seen the highest improvement in increasing their audience share. In Q2, Citi increased their share from 9% to 11% and in Q4 as well. In Q3, Citi was leading with a 13% share compared to 12% for Peace.

In Ashanti, we see Hello, Nhyira, Kessben, and Luv lead as the top four stations.

Throughout the year in Ashanti, Hello led in ratings, although in Q4 there was stiffer competition between the top two stations: Both Hello FM and Nhyira had a 13% share. Kessben performed well through Q3, however, Luv took the third spot in Q4 with 10% share.

In Western, Goodnews and Space compete for the top spot, followed by Skyy Power and Rok competing for third.

In Western throughout the year, Goodnews FM and Space FM battled for ratings, although by Q4 Space had taken the lead with a 14% audience share compared to 10% for Goodnews.

 NEWSPAPER READERSHIP

GeoPoll also measured average newspaper readership each day as seen below. GeoPoll found that Daily Graphic was the most popular daily newspaper, at 1.5 million readers per day, followed by the Daily Guide at 726,000, and the Ghanaian Times in third at 532,000.

Ghana enjoys a vibrant media landscape with about 392 radio stations, 51 TV Stations  as per the National Communications Authority of Ghana 2017 report and over 15 newspaper publications.  With the general lack of precise, granular audience measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend. By using our overnight media data, distribution of ad spend across a variety of channels and timeslots ensures that the target market is adequately reached with advertising, placements, and sponsorships.  

Talk to a GeoPoll Media Measurement Representative in Ghana
Contact us using the below form to gain access to in-depth media measurement data:  

About Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print. We pride ourselves on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

The post Ghana Media Measurement Report: Top TV, Radio, and Print Outlets in 2017 appeared first on GeoPoll.

As part of this announcement we are pleased to release a preview of the quarterly audience measurement data available in Ghana.  This unprecedented ratings* and audience share** information allows media owners and agencies to make more effective decisions on ad buys and programming.  This report includes quarterly data on the top TV stations in Ghana from July to September 2015. To subscribe to additional data from GeoPoll, which can be filtered by demographics, location, and more, register for a GeoPoll account or contact us for more information.

During Q3, which runs from July 1st to September 30th, 2015, GeoPoll found that UTV and TV3 were in close competition for viewers, as has been the case in previous quarters.  In Q3, UTV emerged as the number one station, with an average audience share of 22.4% over the three months, and TV3 was number two with a share of 20.7%.  The two stations have similar ratings throughout the day, with UTV coming out on top primarily due to their strong performance in the evening prime time.

During Q3, UTV experienced their strongest ratings during prime time on Wednesdays, Thursdays, Fridays, and Saturdays, with an average rating of 6.9 at 20:00 and 7.3 at 20:30 on those days. TV3 also experienced their strongest ratings during the evening, experiencing a daily peak from 19:00 to 20:00, with a rating of 5.6 at 19:00 and 5.4 at 19:30.  On Sundays, TV3 experiences an additional peak in viewership, with an average rating of 6.5 on Sundays at 20:30.

Behind the top two stations, GTV and Adom TV came in third and fourth with 11.6% and 10.6% audience share respectively. Below are the top national stations in Ghana by audience share.

For more data like this and options to filter ratings by demographics such as age and gender, subscribe to daily, weekly, or monthly data from Kantar-GeoPoll Media Measurement. Click below to register for an account and a GeoPoll representative will be in touch shortly.

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post GIBA Partnership and Top TV Stations in Ghana, Q3 2015 appeared first on GeoPoll.

The final match aired on GTV, TV3, and MetroTV, with 3,644,000 viewers tuned in at the peak of the match at 9pm. Viewership was high throughout the match, but went up as it went into extra time and then a penalty shootout. At the beginning of the game at 7pm, 3,392,000 viewers were watching, and audience size climbed to 3,624,000 at 8:30pm and 3,644,000 at 9pm. Throughout the match, viewers were quite evenly split between GTV and TV3, with TV3 drawing slightly more viewers at 8:30pm, and GTV having a higher audience size at 9pm. MetroTV had a maximum audience of 278,000 at 9:30pm. 

Viewership was also high for the semi-final match on February 5th, when Ghana beat host nation Equatorial Guinea 3-0, and fan riots stopped the match for 40 minutes with only 10 minutes to go. During that game, viewership peaked at 3,093,000 at 7pm. Interestingly in the Greater Accra Area, viewership went down from 8pm – 8:30pm, and then up again at 9pm, which may indicate viewers in Accra heard about the riots and tuned back in to see what was going on. At 9pm on February 5th, there were 725,000 viewers in Greater Accra watching the match. 

Learn more about GeoPoll’s Media Measurement Service here, and click below to get a demo of our platform and data in Ghana, Kenya, Tanzania, Uganda, Mozambique, and Nigeria. 

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In April we published Ghana TV ratings finding that TV3 and UTV, the country’s newest TV station, were competing for viewers. Our November data  from GeoPoll’s Audience Measurement Service shows that UTV outperformed TV3 over the past month: UTV had an average of 696,000 viewers per half hour, and TV3 had 545,000 viewers per half hour. The state-run station, GTV, which until 1992 was the only station available, is a distant third in terms of audience size, with 356,000 viewers per half hour. Other stations including Cine Afrik, Adom TV, and JoyTV are also far behind the ratings from UTV and TV3. 

UTV and TV3 both have consistent peaks in viewership, which are apparent both on weekdays and weekends. TV3’s daily peak is from 7:00 – 8:00pm, with an average of 695,000 viewers per night tuning in to their news program, News360. Unsurprisingly, the ratings for News360 are slightly higher for Monday-Friday than Saturday-Sunday, with 727,000 viewers on average tuning in to TV3 in the 7:30 – 8:00pm time slot on weekdays. 

UTV also has a peak in the evenings every day, from 8:00 – 9:00pm. On the weekdays this peak in viewership gets as high as 988,000 viewers in the 8:30 – 9:00pm time slot. On weekends viewership is lower, with only 761,000 viewers in the 8:30 – 9:00 pm time slot on average. UTV also has a peak on weekdays at 2:30pm, with an average of 760,000 tuning in. Telenovas are typically aired during this time, which account for the peak in afternoon viewership. 

Below is the full list of the top national stations and their average number of viewers per half hour.

Top stations in Ghana, by average number of viewers per half-hour in November. 

1. UTV: 696,000
2. TV3: 545,000
3. GTV: 356,000
4. Adom TV: 320,000
5. Cine Afrik: 292,000
6. Joy TV: 246,000
7. Visat One: 242,000
8. MetroTV: 200,000

Interested in more data like this? GeoPoll’s Audience Measurement Service produces daily data on TV and Radio ratings in Ghana, including both national and regional stations. Click below to contact us for more information. 

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For the month of June, TV3 was the most watched station with 687,873,625 total viewers. UTV came in a close second with 608,422,222. TV3 and GTV were the only Ghana stations that had rights to air the World Cup, explaining the high ratings

Looking at the month of July, UTV became the most popular station with 825,885,105 viewers. This greatly surpassed TV3’s record from June. The World Cup was winding down in the early weeks of July. This explains why a non-World Cup station was able to take the lead, even though World Cup viewership was so high. During July, TV3 had 661,005,079 viewers and GTV had 500,976,325 viewers.

During the month of August, UTV was once again the most popular Ghana station. UTV had 761,645,940 total viewers during August. This is a significant drop from the previous month. For the first time in two months, CineAfrik rose above Viasat1 with 278,594,624 viewers. Viasat1 had 258,745,754 total viewers during August.

Want to learn more about our Audience Measurement service? Continue to read our blog where we regularly post insights from our data, and click below to subscribe and access daily TV & Radio ratings. Next week our blog will cover summer TV viewing for Kenya.

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Of the top three channels, TV3 and UTV are both private, free-to-air channels, while GTV is the national public broadcaster in Ghana. TV3 launched in 1997 and includes news updates, reality TV, and other entertainment shows, while UTV is the newest television station in Ghana, and has a “24/7 line-up of well produced family entertainment dedicated to delivering informative and entertaining programming”.  We will be interested in seeing if UTV surpasses TV3 in viewership share in future months. The below list represents the audience distribution for the top channels in April: 

1. TV3: 18.49%
2. UTV: 18.44%
3. GTV: 14.75%
4. Visat1: 9.85%
5. AdomTV: 9.72%
6. Cine Afrik: 9.31%
7. JoyTV: 8.38%
8. MetroTV: 5.02%

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