In this report, we highlight snapshot results from a continuous survey we’re running on the GeoPoll App to assess the media preferences, preferred channels, and media consumption habits among our app users in Egypt, Indonesia, Kenya, Pakistan, the Philippines, and South Africa.

Most Accessed Media and Why

The first question we asked in the survey was which media our app users consume the most between the internet, TV, newspapers, magazines, and radio. A vast majority of respondents (81%) chose the internet, affirming the importance of online media in day-to-day life. Overall, 13% selected television and 5% went for radio, although these shares varied from country to country. For example, radio scored 5.41% in Kenya but dropped off the charts completely in Indonesia, with very few respondents selecting radio as their most consumed media.

When we asked them why they most consume the various types of media, each channel displayed different reasons.

Most people said they mostly read newspapers for political news. They access the internet, listen to the radio, and watch TV for entertainment, and read magazines to stay on top of fashion trends.

Radio Listenership

Radio may not be the favorite media channel, but most people (82%) said they at least occasionally listen to radio stations. In fact, the highest percentage (42%) said they tune in daily. The next highest percentage (32%) rarely listen to the radio, while 17% listen about once a week.

As to why they listen to the radio, half of the respondents said they listen to music while the rest mostly listen to news (26%) and talk shows (24%). This trend held in most of the countries surveyed with Pakistan the outlier, as more people listen to news (44%) than listen to music (40%).

Overall, most people listen to radio at home.

Television

Now, let’s touch on TV viewership briefly. In the survey, we asked our respondents if they watch television, and most said they do (94%).

When we dug deeper into the frequency of watching TV, a majority (73%) said they watch TV daily with 10% saying they watch at about once a week. Fourteen percent watch TV less often than that. Pakistan showed the greatest variance, with 58%  that watch TV daily compared to 15% that watch weekly.

About this Survey

These results are from a survey conducted continuously via the GeoPoll App from March 2021 through when the results were extracted on September 13th 2021. We have weighted the results featured in this article from 14,000 responses from respondents in Egypt, Indonesia, Kenya, Pakistan, the Philippines and South Africa. Since this is not a scientific study, the findings are likely to skew towards younger males in urban areas.

To conduct a scientific study on media preferences or to get information about GeoPoll Audience Measurement data in these or other countries, please contact us.

The post Media Preferences among the Youth in Africa and Asia appeared first on GeoPoll.

The bigger the GeoPoll Comunity the better, so that we can make the data we collect comprehensive and inclusive. The community – you and all of us – plays a big role with getting the community bigger and bigger. In return, we appreciate you for every new community member you invite to GeoPoll, with GeoPoll credit which you can redeem for airtime, money and other forms.

Quick steps: How to Invite Friends to GeoPoll

1. At the bottom of your App homepage, tap the Invite a Friend icon to open the Invite a Friend page.
2. Enter your name to customize your Invite message.
3. Note the Invite code. That is unique to you. You can:
   • Copy – to paste and edit the invite message wherever you want to share it.
   • Share – to post directly on your communication and social channels.
4. See Invite and Earning history on the the History tab.
5. Ensure that when your friends install the App, they enter your invite code during the registration process. That is the only way we can attribute the invite to you.
6. Watch your GeoPoll credit grow! Every successful registration from your invite code gets you money – the amount varies from country to country. You should ereceive your credit within 48 hours of confirmed referral installs citing your code.

It’s as simple as that! Go on, try it. If you encounter any issue, you can, as always, contact GeoPoll Support through the App or here.

The post How to Invite Friends to GeoPoll and Earn appeared first on GeoPoll.

Wouldn’t it be great to do all these things within a focused environment where people are happy to give their opinions?

Community Polls within the GeoPoll App is that place!

GeoPoll Community Polls allows you to use GeoPoll capabilities and community for FREE to answer any questions you have. It’s a fun place to hang out, too. If you are not creating your own Poll, you are participating in the surveys that others have put up and seeing the results.

How to Access GeoPoll Community Polls

• On your GeoPoll App, tap the Community polls icons at the bottom (three lines at the center). This action opens all open polls in your country sorted by the most recent polls.
• To see the most popular polls (those with the most responses), tap “Open Polls” and select “Popular.”
• To see Polls you have created, click “My Polls.”
• Relive all the community polls you have ever taken part in by tapping “Past Polls.”

How to Participate in GeoPoll Community Polls

• If you find a survey you want to respond to, simply click on it.
• Usually, the answers are single choice so you click on your preference. Your contribution will be instantly added, and you will now see all the results (remember to go back to the poll later to see the final results).
• You can also comment on the poll to give more context to your answer or if the poster needed a comment.

How to Create a GeoPoll Community Poll

• From Community Polls, tap Create + at the top.
• Enter the question you want to ask – please keep it under 300 characters, and clean (ours is a family-friendly community ?)

• Click Save and Continue
• Enter the answer options. By default, you have two options, but you can add more by clicking “+ Add.”

• Click Save and Preview
• Review your community poll. If you feel good about it, click “Send.” Otherwise, you can click “Go Back” to edit the question or the answers.

• Please wait for us to review the survey to ensure it meets community guidelines and start getting answers to your questions – this doesn’t take long.

There you have it! A simple way to connect and learn on the GeoPoll Community – for free! Please note that taking part in Community Polls is not a paid task.

Go on, create your own survey for free now.

The post GeoPoll Community Polls: Your Space to Connect and Learn appeared first on GeoPoll.

“Please send me more surveys on SMS.”

“I am getting more surveys on SMS than the App.”

“I used to receive more surveys on SMS than I am now.”

A common question we receive from our community members is if there are channels we prefer for surveys over others – such as SMS vs the GeoPoll Application. In this post, we will debunk this.

The simple answer is the survey method is dependent on the research project itself. GeoPoll and our clients will choose the method that is most suitable for the survey itself, the target audience, and other factors.

Let’s dive in some more, shall we?

GeoPoll runs surveys through several channels, including SMS, mobile web, app, voice calls, and messaging apps, among others. Choosing one or more of these for a survey or series of surveys is a well-thought-through process. Choosing who will receive each survey is a combination of targeting and random selection: In addition to basing survey selection on certain criteria such as your age, gender, and location, even those who meet the criteria for a survey will not necessarily be chosen. In order to maintain the integrity of our research, we must distribute surveys randomly to our userbase.

GeoPoll does not necessarily select users to be specifically receiving SMS surveys and others to receive, say, App surveys. But by making yourself a GeoPoll user on multiple channels – say SMS and the GeoPoll App, you are more likely to get selected for a survey.

For example, a survey that has images will not work on SMS. So, we will send it randomly to people who have the App, or through a mobile web link. In the same way, certain surveys can be comfortably taken on SMS, Mobile Web, AND the App – in which case we will choose one, or all methods as necessary.

So, which one is better?

Each method has its advantages. SMS and mobile web give you an immediate payment while the App lets you build your credit, which you can then redeem for a higher payout. You don’t need an Internet connection to take SMS surveys, while the App gives you access to more survey types, and often has more surveys available for you to take.

Our advice:

Download the GeoPoll App and register your profile. You will have access to most survey types and other tasks that cannot be done on SMS… along with other fun and paid activities. Also, when you register your profile on the App, you are eligible to get included in all the other channels, including SMS. You win-win-win!

Get the GeoPoll App now.

The post GeoPoll App or SMS: Which is better? appeared first on GeoPoll.