Research solutions you can bank on for your decisions

Unleash the power of data-driven insights made for West Africa

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What matters most to you?

High Quality

Make informed decisions with confidence, backed by robust research processes, people, and tech.


We understand when you say you need data promptly and are capable of delivering within hours.

Local Presence

With teams and strategic partners all over West Africa, we bring a deep understanding of the local dynamics.

transparency and visibility


Our platform provides you easy access to real-time data, our processes and raw data for your full control and visibility.

Full research powered by a unique platform and unmatched reach

GeoPoll is a full service market and social research agency with an ecosystem that is built around the mobile phone.

Harnessing the ever evolving power of mobile technology, we conduct bespoke and syndicated quantitative and qualitative research projects across multiple methodologies and platforms seamlessly integrating multiple modes (face-to-face, phone calls, text messaging, WhatsApp and mobile web surveys). We offer unmatched speed, made possible by this technology, time-tested processes, and partner network, putting data into our client’s fingertips for fast, effective decision-making.

Reach the right audience with precision. Our extensive database and direct integrations with mobile network operators empower us to micro-target your desired demographic, ensuring that your research reaches the individuals who matter most to your objectives. Our unique quota management algorithm ensures that research data is highly representative of the population.

How we can help you

GeoPoll’s research capabilities range from the collection of high-quality survey data for leading global market & social research agencies to bespoke projects developed to address specific briefs from our clients. In West Africa, we have successfully supported data collection in Benin, Burkina Faso, Cape Verde, Côte D’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, and Togo, with expanded reach throughout the continent

Consumer Research

Understand consumer behavior, preferences, and trends to inform marketing strategies and product development.

Brand Research and Strategy

Measure brand equity, perception, and positioning to optimize brand strategies and improve market performance.

Media Measurement

Gain insights into media consumption habits, audience reach, and advertising effectiveness.

Monitoring and Evaluation

Assess the impact and effectiveness of programs and interventions, enabling evidence-based decision-making.

Health and Nutrition

Generate data-driven insights to guide health campaigns, inform policies, and improve public health outcomes.

Public Perception Surveys

Gauge public sentiment, opinions, and attitudes towards specific issues, enabling organizations to respond effectively.

Do you have an upcoming research project?

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