The Running Mate debates happened on Tuesday 19^th July 2022 in two tiers. Debate 1 featured Justina Wambui (Roots Party) and Ruth Mucheru Mutua (Agano Party), while Debate 2 pitted Azimio’s Martha Karua against UDA’s Rigathi Gachagua.

In this article, we present findings from a rapid survey we conducted immediately after the debate to gauge Kenyans’ thoughts on the debates, the topics discussed, and their conduct.

Survey Report: Kenyan Voters’ Thoughts on the Deputy President Debates

Following the Kenya Deputy President Debates 2022, we conducted a quick survey touching on various themes covered in the debates. The survey, run through the GeoPoll App, sought to understand who watched the debates, what they thought about the candidates, the topics discussed and the moderators, and the impact of the debates on their voting decisions.

We present the results in the infographic below.

Major Highlights

• The survey screened out respondents who were not registered voters. All the results are, therefore, drawn from voters (self-declared).
• 95% of the respondents said they watched or listened to the Deputy Presidential Debates
• The most popular channel to follow the debates (76%). Twenty-five percent of the respondents streamed online on channels such as YouTube and Facebook, while 12% followed the conversations live on social media. Only 9% listened to the debates on radio.
• Employment, inflation and cost of living, healthcare, corruption, and education are the most critical issues that Kenyans are putting into consideration in making political decisions.
• Most of the respondents felt that inflation and cost of living (69%), employment (64%) and corruption (60%) should have been addressed more in the debates.
• The candidates’ performance in the debates is “very likely” to influence the vote decisions for 48% of the respondents.
• Debate moderators scored reasonably high among the respondents, with the biggest proportion giving them 7/10 (25%) and 8/10(20%) ratings.
• The respondents gave a myriad of answers when we asked what they likely or didn’t like on the survey. You can access the raw answers here.
• 96% of the respondents plan to watch the Presidential Debate.

Report

About this survey

This GeoPoll rapid survey was conducted on 21st and 22nd July 2022 among 623 respondents in Kenya using the GeoPoll mobile app. The sample was not demographically representative and naturally leaned towards younger people in urban areas. The sample consisted of 69% males.

To quickly conduct a scientific study on the Kenya elections or other topics, please contact GeoPoll.

The post Report: Kenya Deputy Presidential Debates Viewership & Voter Feedback appeared first on GeoPoll.

GeoPoll measured the effects of the shutdown on media consumption in Kenya by examining our daily media measurement data and conducting an ad-hoc, nationally representative survey to gain further insights into media habits during the shutdown. Our findings show that the shutdown had a major impact on media and news consumption, with many Kenyans seeking alternative news sources, including switching their viewership to other TV stations and using online services to follow the news.

An overview of the report is below: To purchase the full report, please contact us here.

IMPACT OF THE KENYA TV SHUTDOWN ON MEDIA CONSUMPTION

Citizen TV, KTN, and NTV are the top three TV channels in Kenya, with Citizen TV alone making up 27% of audience share in Q4 2017. Given this, the shutdown had a clear and immediate effect on TV viewership in Kenya. Stations that were not turned off had a unique opportunity to gain viewers during this time, and several secondary stations including K24 and KBC were able to double or triple their viewership during the shutdown.

GeoPoll found that several of these secondary stations were able to hold onto viewers following the return of the main stations, seeing increases in viewership of up to 38% from February 9^th – 15^th as compared to the week before the shutdown.

Our report also looked at how the shutdown had an impact on overall TV consumption, finding that viewers were watching fewer hours of TV per day, and that 18% of viewers chose not to watch television at all during the shutdown. Several of the stations that were shut down utilized online streaming to reach their audience, but 65% of viewers did not turn into these online channels.

Data points in the full report include:

• Change in TV consumption patterns, including number of hours watched and locations from where TV was watched
• Uptake in consumption of new TV programs during the shutdown
• The public’s awareness of a media shutdown
• Rate of internet usage for during the shutdown period,
• The switch over to online broadcasts of the shutdown TV channels

GeoPoll’s full report on the Kenya media shutdown includes data from GeoPoll’s daily media measurement service in Kenya, as well as results from a nationally representative survey of 515 Kenyans across all 47 counties in Kenya. The full report is available for purchase by contacting us here.

The post GeoPoll Report on the Kenya Media Shutdown appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in  Kenya, Uganda, Nigeria, Ethiopia, Rwanda and Afghanistan to provide media insights into markets where data is scarce.

The Highlights

Uganda
There is stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio tends to lead in share with 12%. TV viewers show loyalty to NTV during peak hours with its highest point spotted at 7:00 pm with an average of 6.2.
Read the full report.

Kenya
Radio Citizen has the highest ratings throughout the day, peaking between 6:00 am and 8:00 am. Citizen TV has captured a lot of affinity of TV viewers during peak hours, the highest ratings spotted between 8:30 pm and 9:30 pm.
Read the full report.

Nigeria
In Nigeria, there is stiff competition from listeners for Ray Power FM and Wazobia FM.  Zee World TV has the highest ratings from 7:00 pm and 9:00 pm, peaking between 7:00 pm and 8:00 pm.
Read the full report.

Ethiopia
FBC (Fana) Radio has the most ratings in Q3 throughout the day with its peak occurring between 6:00 am and 8:00 am. TV viewers in Q3 have their loyalty to Kana TV during peak hours with its highest ratings spotted at 8:30 pm.
Read the full report.

Afghanistan
There is consistency in Arman FM ratings for the top spot throughout the day. Arman FM’s highest spot is observed between 4:00 and 6:00 pm. TV viewers in Afghanistan are more loyal to Tolo TV station during peak hours. The highest ratings for Tolo TV are spotted at 8:00 pm .
Read the full report.

Rwanda
Radio listeners have more affinity to Radio Rwanda throughout the day with its highest spot being between 8:00 and 10:00 pm. Rwanda TV has the most affinity from TV viewers in Q3 during peak hours, which is spotted at 8:00 pm with an average of 5.3.
Read the full report.

About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa appeared first on GeoPoll.

We find that throughout the week, Citizen remains on top in all time blocks, with KTN second. The only time that NTV surpasses KTN in terms of viewers is from 19:30 to 21:00 on Sundays, which is when the popular Churchill Show airs. We have observed this trend in the past, and the Churchill show continues to bring in NTV’s highest ratings of the week.

We also examined viewing trends by gender, finding that K24 and Kiss TV have the highest affinity amongst male viewers in Q1, while KBC, Family, GBS, and Inooro TV have the highest affinity among female viewers. Citizen continues to be popular amongst both males and females, with females having a slightly higher affinity for Citizen than males. In Q1, Citizen had 49% of the audience share among female viewers, and 38% of the share amongst male viewers.

Radio Trends, Q1 2016

National listenership share for radio is more spread out than for TV: while Citizen radio had a 21% share in Q1 2016, other stations including Radio Maisha (13%), Jambo (12%) and Classic (8%) draw significant audiences. Due to the large number of smaller and sometimes local radio stations, 21% of the average audience share is listening to an “Other” station, one that does not have a high enough listenership to rank nationally.  Below is a chart of radio share for Q1 2016 vs Q4 2015.

When comparing radio ratings and share by demographics, we find that male listers have a preference for Citizen, Jambo, and Maisha. Females have higher listenership than males for Classic and Kameme. Overall, Kiswahili stations maintain a consistent lead over English-language stations in Q1.

We also examined listenership by location. In Central, Citizen leads in listenership, followed by Inooro and Kameme. Classic FM is ranked third in Coast, behind Citizen and Radio Maisha, and Ramogi FM leads in Lake Topography. Star FM leads in North Eastern, followed by KBC English Service.  In Upper Eastern, Muuga FM leads over Citizen. These data demonstrate the regional differences in radio listenership and listenership trends across the country.

More TV and Radio Data

Kantar-Geopoll Media Measurement produces daily data on TV and Radio in Kenya, Ghana, Nigeria, Mozambique, Rwanda, Tanzania, Uganda, and the Democratic Republic of Congo. Data can be segmented by age, gender, and location to ensure media buyers and broadcasters are using the most up-to-date information available to make quick, informed decisions. To find out more and get pricing, contact us below.

{{cta(‘0293b5b1-1898-4c0b-8e61-2807e80ea331’)}}

The post TV and Radio Trends in Kenya, Q1 2016 appeared first on GeoPoll.

Kenya
The below chart shows the average ratings from October 1^st – December 31^st 2015 for the top stations during prime time from 19:00 to 22:00.

Citizen maintains the highest ratings throughout prime time followed by KTN then NTV. NTV ratings are highest at 19:00 and 21:00, when the Swahili and English news shows are aired respectively. KTN has its highest average rating at 21:00 each evening.

The highest overall ratings recorded are at 19:00, 20:30 and 21:00 on Citizen Television. These times correspond with Citizen News’ airing of Swahili news at 19:00 and English news airing at 21:00 on Citizen.

GeoPoll also examined average share over the entire quarter. As found in Q3 and previously, Citizen had the highest share in Q4 with an average share of 44.2%. KTN and NTV rank second and third respectively. Full results are below:

Tanzania
The below chart shows the average ratings from October 1^st – December 31^st 2015 for the top stations during prime time from 19:00 to 22:00.

As demonstrated in the chart, on average ITV records the highest ratings on prime time followed by Clouds TV. This is consistent from 19:00 to 22:00. ITV sees its largest viewership spike at 20:00 to 21:00, with ratings above 6.0. Clouds TV has its highest average ratings at 19:30 and 21:00 – 22:00, when it records ratings around 3.0.

EATV comes in third in the ratings consistently throughout prime time, except for at 21:00 when Star TV eclipses EATV’s ratings with an average rating of 2.8.

ITV was also the leader by audience share from October – December 2015, with an average share of 23.4%. This is an increase of 3.5% from Q3.  Clouds has the second highest audience share at 19.9%, while EATV, TV1, and Star all have audience shares between 10 – 15%.  The full results are below:

To use KGMM data to analyze station performance, target audiences, and plan ad spend, contact us about subscribing to our daily data set.  KGMM overnight ratings data is available 24/7 via an interactive dashboard that includes media planning and post-campaign evaluation tools.

{{cta(‘0274c761-93ec-4054-9d88-77a3cdd292a3’)}}

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Kenya and Tanzania, Q4 2015 appeared first on GeoPoll.

GeoPoll has followed the trend closely since January 2015, when we conducted an initial survey that indicated that less than half of TV owners had access to digital signal.  This percentage increased throughout 2015, and by July 2015 we found that 63% of those with TVs owned a set top box and were able to access digital signal.

Our most recent survey was conducted in December and again looked to assess the penetration of set top boxes in Kenya.  In December, 71% of those with TV sets owned a set top box, up 8% from the 63% who owned a set top box in July. In Nairobi, which was the first area to transition to digital signal, 79% now own a set top box, which is a 7% increase from July.

The study also indicated an increase in the number of people paying a monthly fee to access services from 62% in March 2015 to 70% in December 2015.

GoTV remains the most prevalent model of set top box, with 41% of respondents owning a GoTV box, compared to 24% who own a Star Times box. The study also found that 46% of respondents are planning to buy a second decoder, with respondents citing monthly costs and the desire to have additional channels as reasons they would purchase a second decoder.

The digital migration increased the number of channels available from the analogue platform. Surfing for new channels has dropped from a high of 67% in March 2015.  In December, 55% of respondents indicated that they are still exploring new channels.

In December, 45% of those who have not yet switched to digital indicated they had not made the switch because it was too expensive. This percentage has declined since March, possibly due to increasingly affordable set top boxes: in March 58% said they hadn’t switched over because set top boxes were too expensive.

If you are interested in the full data set, which includes set top box penetration broken down by region, data on popular channels, and more, please click below to contact us.

{{cta(‘0face702-0276-47ae-8e7e-cab2bb9cd4fe’)}}

The post Kenya’s Analogue to Digital TV Switch, Part 4 appeared first on GeoPoll.

From July 1st to September 30th, 2015 GeoPoll found that Citizen maintains the highest ratings overall during the evening prime time, seeing their highest viewership at 19:00 and 21:00 when Swahili and English news shows are airing.  During both of these time periods, Citizen has a rating of over 10.0.  KTN comes second in terms of ratings, with ratings peaks of 3.2 at 20:30 and 3.8 at 21:30.  

GeoPoll also examined the top stations in Kenya by average share, finding that Citizen, KTN, and NTV come in first, second, and third respectively. They are followed by K24 and QTV.  Together, the top 5 stations command approximately 88% of the audience share in Kenya. 

GeoPoll’s data also includes findings on male versus female viewership. From July – September, we find that Citizen has a higher share among female viewers, 57%, compared to male viewers, 47%.  NTV has a higher share with male viewers: it commands an average share of 17.5% of male viewers, and 13.0% of female viewers. 

KGMM is available on a subscription basis in Kenya with special rates for broadcasters. Click below to contact us for more information and a GeoPoll representative will be in touch shortly. 

{{cta(’21a40a66-5f31-4cf8-bbd2-726bfa25b463′)}}

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Kenya, July – September 2015 appeared first on GeoPoll.

Citizen radio maintained high ratings throughout May – July, with sustained high ratings throughout the day. Radio Maisha and Radio Jambo are second and third overall with higher ratings in the morning between 06:00 and 10:00. when their popular morning shows “Maisha Asubuhi” and “Gidi na Ghost asubuhi” air.

GeoPoll also examined average the entire period from May 1st – July 31st. GeoPoll found that Citizen Radio controls ¼ of the listenership followed by Radio Maisha and Radio Jambo. Radio Jambo which, previously ranked 2^nd has slipped to number 3.  Due to the prevalence of local and smaller radio stations, 21.8% of listeners on average are tuned in to stations other than the main ones listed below. The full ratings from February to April can be seen in our last report on radio listenership in Kenya. 

To view more data on audience size, ratings, and share of radio, TV, or print in Kenya contact us by clicking below. 

{{cta(‘0293b5b1-1898-4c0b-8e61-2807e80ea331’)}}

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top Kenya Radio Stations, May-July appeared first on GeoPoll.

For the past few months we have run regular surveys on digital migration in Kenya, and are pleased to release our newest report. From March to July, we have observed an average of 46% who report that they have a TV in their household, and the remainder of this data is based on those respondents who have a TV. 

We have found that of those who have a TV in their household, similar proportions have reported owning a set top box in May, June, and July. In July 63% reported owning a set top box. This percentage is higher in Nairobi, where in July 72% of those who have a TV reported owning a set top box. Overall, set top box penetration is highest in Nairobi, Rift Valley, and Central.

For the high-level report, including information on set top box penetration from May-July 2015, preferred types of set top box, viewing and channel surfing habits of those with set top boxes, and barriers to access for those who have not switched, click below or contact us to inquire about the full, 15 question data set. 

{{cta(‘7ae5db71-e17c-4140-b95c-06bbe7a8ed31’)}}

The post Kenya’s Analogue to Digital Migration Part 3 appeared first on GeoPoll.