GeoPoll Quarter One 2018 Radio & TV Audience Ratings Report

Roxana Elliott — Thu, 24 May 2018 15:30:36 +0000

The Media landscape in Africa has been evolving over time. This evolution has seen the explosion of traditional and new media even as the media and audiences become further fragmented due to new technological advancements in the broadcast spectrum.

In Africa, where Radio and TV are still kings, the growth of a variety of channels on Radio has seen the rise of community radio that has curated content based on the various indigenous languages spoken across Africa. Although the growth in TV ownership has not been as rapid than that of Radio, there is still a significant growth even as the content becomes diverse and localized.

GeoPoll’s Audience Measurement Service provides daily ratings that track audience behavior for the media landscape in 11 countries across Africa, the Middle East, and the Caribbean. For Quarter One 2018, we are pleased to provide high-level media insights that offer a better understanding of the TV and Radio audience in Kenya, Uganda, Nigeria, and Rwanda by focusing on the following aspects of audience measurement:

Radio Ratings

Top 5 radio stations quarterly trend audience share
Audience measurement share of selected radio stations for the past 1 year
Top radio stations day part analysis for the quarter
Top 3 radio stations at regional level

Television Ratings

Top 5 TV stations in audience share for the past 3 quarters
Audience market share of selected TV stations for the past 1 year
Country’s top 5 TV stations day part analysis for the quarter

Audience Measurement in Africa: Highlights

Kenya Audience Ratings

Radio Maisha and Kiss FM maintain their share of 12% and 7% respectively since July 2017. Citizen TV takes the leading position in audience share from July 2017. KTN drops by 1% share in Q4 2017. Download Report.

Uganda Audience Ratings

Bukedde FM and Radio West gain a 1% share each in Q1 2018 whereas NBS FM losing the 1% share. NTV is ranked the 1^st in audience share in the past 1 year with its peak being spotted in April, October and November 2017. Download Report.

Nigeria Audience Ratings

Ray Power FM, Splash FM, and Adaba FM tend to maintain their shares of 8%, 3%, and 3% respectively from July 2017. There is a general increase in audience share for the top 5 TV stations from July 2017. Channels TV has the most viewership during peak hours in Q1 2018. Download Report.

Rwanda Audience Ratings

Radio Rwanda achieves its highest audience share of 35% in Q3 2017 then maintaining its 30% share thereafter. The most audience share is attained by Rwanda TV between July to September 2017 with a share of 37%. Download Report.

About GeoPoll’s Audience Measurement Service

GeoPoll’s Audience Measurement Service is the first and only provider of daily, overnight audience measurement ratings in multiple countries throughout Africa, Asia, and the Caribbean. Developed in conjunction with Kantar Media, GeoPoll’s Audience Measurement Service uses a unique mobile-based methodology to capture watching, listening, and reading trends in real-time, providing media owners and agencies with accurate, up-to-date data. To learn more please contact us.

The post GeoPoll Quarter One 2018 Radio & TV Audience Ratings Report appeared first on GeoPoll.

Top TV Stations in Uganda, July – September

Roxana Elliott — Fri, 23 Oct 2015 23:26:33 +0000

Kantar-GeoPoll Media Measurement (KGMM) collects overnight data on audience size, ratings, and share for TV and radio, 365 days a year. KGMM uses a 4-hour recall mobile survey methodology to produce the most accurate diary data available in many African countries. This report includes KGMM data for the top TV stations in Uganda over a 3-month period, from July 1 – September 30, 2015. You can view more KGMM audience measurement data and filter it by location and demographics by registering for an account here.

Below is a chart showing the top 10 stations in Uganda by audience share. As in the last quarter, NTV is the clear leader in audience share, followed by Bukkede, which dropped in share by 5%. UBC and NBS, which were ranked third and fourth respectively last quarter, have switched positions with NBS overtaking UBC, although the two stations remain very close in audience share.

We observed several differences in ratings for male and female viewers from July to September. For example, Bukkede has higher ratings among females, who generally tune in after 20:30. Bukkede’s overall share is also higher with females, with a share of 26% among females compared to just 17% among males. NTV is popular with both males and females, with a share of 33% among males and 29% among females.

KGMM is available on a subscription basis in Uganda and a free version of KGMM is currently available exclusively to Ugandan broadcasters. Click below to register for an account using referral code “UGANDA” and a GeoPoll representative will contact you shortly to activate your account.

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, KGMM includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Uganda, July – September appeared first on GeoPoll.

tv ratings uganda Archives - GeoPoll