GeoPoll has worked with Internews to collect audience measurement data since 2016, and has previously shared data with media outlets, but this was the first year that the data was presented in a public forum so that media outlets could ask questions about the data and use the data publicly. Data is collected through SMS surveys using the mobile-based methodology that GeoPoll developed as part of its audience measurement product, which was launched in 2014 and has been used to gather audience data in 15 countries throughout Africa, the Middle East, and the Caribbean.

At the Media Market Day, GeoPoll presented the findings, which included data around top watched TV stations nationally, the highest ratings throughout the day, and ratings by gender and age. Media business expert Steve Ahern of AMT Australia explained how stations could use this data to improve program targeting and increase their advertising revenue. The reaction to this data was very positive, as media outlets felt they could use it to better understand their audience and the factors that contribute to ratings, which will ultimately improve their businesses. Interest in similar data for print outlets was also expressed by attendees.  Highlights of the data include the below insights. To learn more about this project or request a copy of the full report presented at the Media Market Day, please contact GeoPoll here.

Television Ratings in Liberia

• The top most watched stations include: LNTV, Sky TV, and Power TV.
• LNTV is the leading TV station nationally with an average audience share of 49% followed by Sky TV with 18% share. Power TV and KMTV are ranked 3rd and 4th positions respectively, with Light and CU TV closing out the top 6.
• On weekdays, LNTV achieves its highest ratings around 8:30-9:00 am, and again in the evening between 7:30pm-9:30pm.
• SkyTV and LightTV had higher audience share among females than males, while LNTV dominates among males, with a 55% male audience share. In terms of affinity, males are most loyal to LNTV and KMTV while amongst females LightTV has the highest affinity.
• Over time, audience share has increased dramatically for LNTV. Sky TV and Power TV have also seen an increase in audience share since March 2017.

Radio Ratings in Liberia:

• National Radio listenership is lead by ELBC with an average share of 23%, followed by Truth, ECOWAS, and Radio Gbarnga.
• ELBC has a strong lead in listenership throughout the day with highest ratings between 6-8am on weekdays.
• Both Truth and ECOWAS radio have higher ratings in the evening, between 6-10pm.
• The female audience is more split than the male audience, with 45% of females listening to an unlisted “other” station and 17% listening to ELBC on average, while “other” stations have a share of 33% amongst males and ELBC has a 27% male audience share.
• ELBC has increased its share of listenership over time, going from 17% share in March 2017 to 23% in September 2018.

Top radio stations in Liberia by province:

• Nimba: HOTT FM
• Sinoe: Smile
• Bomi: Radio Bomi
• Bong: ELBC
• Grand Bassa: Radio Gbehzon
• Grand Cape Mount: Radio Cape Mount
• Grand Gedeh: ELBC
• Lofa: ELBC
• Margibi: ELBC
• Maryland: ELBC
• Montserrado: ELBC

Purchase Behavior in Liberia:

• 38% have made a purchase as a result of watching TV, and of those 59% made the purchase on the same day they watched TV.
• 44% have made a purchase as a result of listening to the radio, with 69% of those making the purchase on the same day.
• 35% have made a purchase based on something they saw on the internet, with 67% making the purchase on the same day.

For more information on GeoPoll Audience Measurement, visit this page.

The post Audience Data from Liberia Presented at Media Market Day appeared first on GeoPoll.

According to  Betting Control and Licensing Board (BCLB), there are close to 30 licensed sports betting companies Kenya with SportPesa touted as the largest and most popular.

Just how popular is it?

There has previously been no hard data to support the claim that SportPesa is the largest with many only speculating on just how much time Kenyans are spending on the betting sites in comparison to other popular websites such as Facebook, Twitter and YouTube.

As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, print and Internet, GeoPoll is pleased to release this report on the top 10 websites in the month of September 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us. 

Facebook Still King, SportPesa ranked No. 8

Although Facebook continues to be the most frequented website by Kenyans with a total of 15M indicating that they visited the site in the month of September, SportPesa was the 8th most visited website with a total of 1.5M visits.   Whatsapp and Opera Mini were among the top five though they are platforms and not strictly websites.

Women in Sports Betting
Sports  betting is believed to be a preserve of menfolk, however, according to our survey, a total of 498,000 women indicated that they have visited the sports betting site within the last month. This is in comparison to over 900,000 men who included SportPesa among their sites they had visited in the same period.

Sports betting is slowly becoming the new past time for a number Kenyans with those aged between 25-34 years showing the most interest. In our next report, we will be sharing the rankings for all sports betting companies in Kenya.

To get a complete breakdown of the daily surveys on audience habits for internet, Tv, radio and print, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

The post SportPesa among Kenya’s top 10 visited Websites appeared first on GeoPoll.

To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.

Top TV Stations

UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.

GeoPoll also examined average share across the entire day during Q3 2016.

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.

Top Radio Stations

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.

GeoPoll also examined average share for Q3 2016:

Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.

To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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The post TV and Radio Audience Statistics in Ghana, Q3 2016 appeared first on GeoPoll.

Top TV Stations

Radio-Television Nationale Congolaise (RTNC) is by far the most popular TV station in the Democratic Republic of Congo, with an average rating of 5.0 in Q1 and 3.1 in Q4 2016. It also accounts for on average 36% of audience share. Radio Tele Mwangaza is the second most popular TV station, with 7% audience share and an average rating of 0.9, followed by Digital Congo TV and Malaika TV. International French-language channels TV Monde and Canal+ also rank in the top TV channels across the country.  Interestingly, 30% of audience share on average goes to “other” channels not listed below, likely due to a number of regional stations across the large country. Below is the full list of ratings for Q1 2016 and Q4 2015:

Top Radio Stations

Radio is a popular media in the DRC, which results in high ratings for the most popular stations. Radio Okapi, a large network which provides news and information in French and the four national languages of the DRC, leads in the ratings with an average rating of 9.8 and share of 35% in Q1 2016, down slightly from a rating of 10.2 and share of 36% in Q4 2015.  Radio-Television Nationale Congolaise (RTNC) is the second most popular station, with a rating of 5.2 and average audience share of 19% in Q1, which is up from 3.3 and 12% share in Q4 2015. Radio France International ranks number three, with an average rating 0f 4.3 and audience share of 13% in Q1 2016.

In Q1 2016 the top three stations accounted for 70% of audience share, and 15% of the audience on average was listening to an “other” station that did not rank nationally. The full breakdown of audience share can be seen in the chart below:

To get a complete breakdown of DRC media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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The post TV and Radio Ratings for the Democratic Republic of Congo appeared first on GeoPoll.