Nigeria Vs Argentina: Viewership by TV audience share

Over 12% of all TV viewers from 12 of the 36 states in Nigeria tuned in with a palpable hope for their homegrown heroes. The Super Eagles were once again confronting their all-time rivals Argentina. For the Nigeria viewers, Super Sport was the channel of choice. The DSTV channel had the largest share of TV viewers at 6.6% followed by Nigerian Television Authority (NTA) at 5.7%.

In Kenya, over 40% of all TV viewing audiences were glued to this match with NTV and Kwese having the highest channel share at 18% and 15% respectively.

In Uganda, 22% of all TV audiences tuned in with UBC having the highest TV ratings among other World Cup channels at 8%. Rwanda’s viewership of the match was at 55% with Rwanda TV taking Lion’s share. Finally, in Tanzania, 23% switched from watching other channels with a majority preferring TBC1 at 16% channel share to watch that final match for Nigeria.

Most Watched Nigeria Game in the World Cup

An average of 35% of all TV viewers watching this match in which Nigeria beat Iceland 2:0.  That match was also the most watched by Nigerians in 12 out of the 36 states in which GeoPoll’s audience measurement service runs. In Nigeria, over 40% of all TV viewing audiences watched the match with Supersport having the highest share of channel at 35%

Senegal & Tunisia: Africa’s Chances

With the elimination of Nigeria, Morocco, and Egypt at the group stage, the only remaining African teams that will be playing later today (29^th June) are Senegal and Tunisia.

In this last day of the group matches, Senegal has emerged as the continents underdogs. Tonight they will be facing Colombia as Tunisia meet Panama in the last group matches.

GeoPoll has been and continues to collect media audience measurement data throughout the World Cup in Kenya, Ghana, Tanzania, Nigeria, Uganda, and Rwanda.  Contact us now to get these deeper insights into the World Cup viewership in Africa or to sign up for our exclusive World Cup offer!

The post World Cup 2018: Over 29% of TV watching audiences from 5 African Countries watch the Nigeria Vs. Argentina match appeared first on GeoPoll.

Well done @msk_kenya and @GeoPoll for this excellent event. #worldcupinafrica insights by African fans survey report launch pic.twitter.com/6nC6VemdFO

— Joel Karubiu (@joelkarubiu) May 17, 2018

The colorful event was graced by such sports personalities as Carol Radul, renown Kenyan sports journalists, media buying agencies, and marketers. It was an opportunity for MSK members and brand owners seeking in on the World Cup season action to get fresh insights into how Africans will be watching this global event in less than a month.

#WorldCupInAfrica. Numbers and insights on trends around the World Cup done by GeoPoll. pic.twitter.com/fKo5hJlj8m

— Warothe Kiru (@warothe) May 17, 2018

The 20-page report is the product of a multi-country survey conducted by GeoPoll in 6 African countries to gain an understanding of the popularity of the World Cup in Africa, predict viewership trends for the tournament, and give insights into what teams Africans are rooting for in 2018. The report includes in-depth data on World Cup enthusiasm from 6 Kenya, Nigeria, Ghana, Senegal, South Africa, and Tanzania.

The evening event was held in Nairobi. The program included a presentation of the main report highlights, a panel discussion by media owners and sports enthusiasts and a World Cup trivia competition.

The report presentation by J.P Murunga, GeoPoll’s Senior Client Services Manager opened up the stage to a moderated discussion amongst the invited panelists. The panelist were: Monicah Ndung’u – General Manager, Kwese Free Sports Kenya; Carol Radull – Sports presenter & enthusiast, Radio Africa Group; Akinyi Okulo, GeoPoll’s Senior Client Services Manager – media. The session was moderated by Michael Kwambo, Media and Communications Manager at the Kenya Rugby Union. The discussion dwelt on what the insights meant for all the stakeholders, lessons learned, and the next cause of action for marketers, media owners and media buying agencies.

Some of the highlights of the panel discussion were: the lack of brand awareness amongst respondents of the survey; the growing interest towards football and the World Cup among female fans; the need for marketers to look at the event as one that happens every for years hence the need to find creative ways of appealing to fans beyond the 90 minutes of each game.

Team flags at the event of countries representing Africa at the world cup #worldcupinafrica @msk_kenya @GeoPoll nice touch pic.twitter.com/YGOEUdSs6S

— Joel Karubiu (@joelkarubiu) May 17, 2018

The World Cup Trivia session that followed the panel discussion was an opportunity for the guests to test their skills and knowledge of the sport as well as marketing around the World Cup season. GeoPoll conducted the 18 trivia exercise via a mobile web interface that contained multimedia based questions such as audio, videos, memes and photos. Analysis of the correct responses and the corresponding winners was completed within 5 minutes. Three Winners of the trivia walked away with some exclusive GeoPoll merchandise.

Download the full report here, or contact GeoPoll if you are interested in gaining access to our daily TV ratings during the World Cup or running a custom survey around World Cup activities, contact us

The post GeoPoll Partners with Marketing Society of Kenya to Launch 2018 World Cup Insights Report appeared first on GeoPoll.