Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Njeri Wangari — Wed, 08 Nov 2017 06:25:29 +0000

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July – September).

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars. GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Kenya, Uganda, Nigeria, Ethiopia, Rwanda and Afghanistan to provide media insights into markets where data is scarce.

The Highlights

Uganda
There is stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio tends to lead in share with 12%. TV viewers show loyalty to NTV during peak hours with its highest point spotted at 7:00 pm with an average of 6.2.
Read the full report.

Kenya
Radio Citizen has the highest ratings throughout the day, peaking between 6:00 am and 8:00 am. Citizen TV has captured a lot of affinity of TV viewers during peak hours, the highest ratings spotted between 8:30 pm and 9:30 pm.
Read the full report.

Nigeria
In Nigeria, there is stiff competition from listeners for Ray Power FM and Wazobia FM. Zee World TV has the highest ratings from 7:00 pm and 9:00 pm, peaking between 7:00 pm and 8:00 pm.
Read the full report.

Ethiopia
FBC (Fana) Radio has the most ratings in Q3 throughout the day with its peak occurring between 6:00 am and 8:00 am. TV viewers in Q3 have their loyalty to Kana TV during peak hours with its highest ratings spotted at 8:30 pm.
Read the full report.

Afghanistan
There is consistency in Arman FM ratings for the top spot throughout the day. Arman FM’s highest spot is observed between 4:00 and 6:00 pm. TV viewers in Afghanistan are more loyal to Tolo TV station during peak hours. The highest ratings for Tolo TV are spotted at 8:00 pm .
Read the full report.

Rwanda
Radio listeners have more affinity to Radio Rwanda throughout the day with its highest spot being between 8:00 and 10:00 pm. Rwanda TV has the most affinity from TV viewers in Q3 during peak hours, which is spotted at 8:00 pm with an average of 5.3.
Read the full report.

About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

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Top TV Stations in Uganda, July – September

Roxana Elliott — Fri, 23 Oct 2015 23:26:33 +0000

Kantar-GeoPoll Media Measurement (KGMM) collects overnight data on audience size, ratings, and share for TV and radio, 365 days a year. KGMM uses a 4-hour recall mobile survey methodology to produce the most accurate diary data available in many African countries. This report includes KGMM data for the top TV stations in Uganda over a 3-month period, from July 1 – September 30, 2015. You can view more KGMM audience measurement data and filter it by location and demographics by registering for an account here.

Below is a chart showing the top 10 stations in Uganda by audience share. As in the last quarter, NTV is the clear leader in audience share, followed by Bukkede, which dropped in share by 5%. UBC and NBS, which were ranked third and fourth respectively last quarter, have switched positions with NBS overtaking UBC, although the two stations remain very close in audience share.

We observed several differences in ratings for male and female viewers from July to September. For example, Bukkede has higher ratings among females, who generally tune in after 20:30. Bukkede’s overall share is also higher with females, with a share of 26% among females compared to just 17% among males. NTV is popular with both males and females, with a share of 33% among males and 29% among females.

KGMM is available on a subscription basis in Uganda and a free version of KGMM is currently available exclusively to Ugandan broadcasters. Click below to register for an account using referral code “UGANDA” and a GeoPoll representative will contact you shortly to activate your account.

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, KGMM includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Uganda, July – September appeared first on GeoPoll.

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Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Top TV Stations in Uganda, July – September