Nicholas and Timur were joined by: GeoPoll’s business development team in Tanzania, Athman Sungura and Quilnus Matembo; our Vice President for Sales in Africa, Patricia Githua; and our Senior Client Services Manager, Akinyi Okulo, for the discussions.

GeoPoll Endorsed for Research Services in Tanzania

On 19 April 2018, GeoPoll’s CEO attended a ministerial meeting with the Minister of Information, Culture, Arts and Sports of the United Republic of Tanzania, the Honorable Dr. Harrison G. Mwakyembe (MP) in Dodoma, Tanzania. The meeting was also attended by other esteemed members of the Minister’s team, representatives from the NBS, and a delegation from GeoPoll.

Following the meeting, the GeoPoll team together with the ministry officials confirmed GeoPoll’s proud status as a registered licensed company in Tanzania with an office address in Dar es Salaam, which was further confirmed by Senior Publicity Officer of the NBS, Said J. Ameir. GeoPoll’s best-in-class methodology, quality of data, and value for Tanzania’s media and market research services was highlighted during the meeting, and the minister provided his endorsement of GeoPoll, officially welcoming GeoPoll to Tanzania. In addition, the minister urged  stakeholders in the audience measurement and market research sectors to welcome and support GeoPoll’s services in Tanzania.

Audience Measurement Stakeholders Meeting

On 21 April 2018 a stakeholder’s meeting on the collection and dissemination of statistics in the broadcasting sector was hosted by the National Bureau of Statistics (NBS) in Dar es Salaam and chaired by the Director General of the NBS, the Honorable Dr. Albina Chuwa.

GeoPoll’s team was in attendance along with representatives from Ipsos Tanzania, Cloud media Tanzania, Internews Tanzania, Mlimani TV and Radio, Masoko Agency, Africa Swahili Media  who are interested in collecting accurate, reliable audience measurement data. During the meeting the GeoPoll team presented its Audience Measurement Service and methodology and stressed their desire to provide value and quality in audience measurement for Tanzania. In addition, GeoPoll’s CEO and team members answered questions from attendees that highlighted SMS as a good balance of speed, quality, and cost effective mode for collecting audience measurement data.

Ongoing Collaboration with the NBS and Tanzanian Government

Following the meetings, Dr. Chuwa expressed interest in further collaboration with GeoPoll around solving the data collection needs of the NBS and those of the audience measurement stakeholders. GeoPoll looks forward to continuing our important work in Tanzania and would like to thank the Honorable Dr. Harrison G. Mwakyembe (MP), Dr. Chuwa and all the ministry officials for their warm welcome and for their unwavering endorsement of our media research in the Republic of Tanzania. We look forward to collaborating with other market research companies operating in Tanzania to bring more data collection options to the country, and to working with media owners, brands, and other businesses looking to find fast, high quality, and affordable ways to conduct research in Tanzania.

To learn more about GeoPoll’s services in Tanzania or to get in touch with one of our representatives in the country, please contact us using the form below.

The post The Government of Tanzania Endorses GeoPoll for Research Services in Tanzania appeared first on GeoPoll.

Last week Tanzania’s parliament called for the Prime Minister to resign after a report was published which revealed $120 Million in public funds for energy had been stolen through fraudulent payments. The parliamentary sessions in which the scale of the scandal was revealed were aired on the national broadcaster, TBC, and on other stations such as StarTV. GeoPoll’s daily media measurement data revealed that viewership on TBC1 was up throughout the week, with large spikes in viewership on TBC1 on both Thursday the 27th and Friday the 28th, and a smaller spike on Saturday the 29th. 

TBC1’s viewership rarely exceeds 1 million viewers: from November 1st to 25th there was only one instance in which TBC1 had just over 1 million viewers in a half hour time block. The week of the hearings, TBC1 far surpassed that, getting 1.48 million viewers on Thursday the 27th at 5pm, 1.56 million viewers on Friday the 28th at 9:30pm, and 1.29 million viewers on Saturday the 29th at 8pm. This demonstrates that the dramatic hearings were pulling over 150% of the usual peak audience size.  

Star TV also saw a slight peak on Friday the 28th at 9:30pm, with 848,000 viewers, bringing the total viewers of the parliament hearings on these two channels to 2.37 million. 

Interested in more data like this? GeoPoll’s Audience Measurement Service releases daily data on TV viewership and radio listenership, click below to get a demo. 

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