Consumer spending is also experiencing changes; as the holiday season approaches, a study from McKinsey in South Africa found ongoing reductions in discretionary spending, and that 88% of households expect to spend the same or less on the holidays as they did last year. In the meantime, news of pending vaccines is bringing hope that normalcy may return in 2021.

With these topics in mind, in November 2020 GeoPoll conducted a study in Côte D’Ivoire, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, and South Africa to gauge how lives have changed in 2020, people’s views on the future, and their willingness to take a vaccine.

This report compares results from this most recent study with GeoPoll’s previous studies, which covered topics from the perception of the disease to the economic impacts of COVID-19 in multiple African countries. The main topics covered in this study are:

• Changes to routines, mental and physical health since COVID-19
• The ongoing economic impact of COVID-19
• Changes to consumer spending, ecommerce and mobile money usage during COVID-19, and predicted holiday spending in 2020
• Perceptions of vaccines and willingness to take a COVID-19 vaccine

Findings demonstrate that COVID-19 continues to have huge impacts on the financial stability of those in sub-Saharan Africa, and that these financial impacts are leading to mental health challenges for many. The effects of the virus are especially pronounced in Kenya and South Africa, where restrictions have been the most severe.

Click below to download GeoPoll’s full written report, or view data in the interactive dashboard.

Data: Financial Impact, Vaccine Acceptance, and more in 6 African Nations

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The post GeoPoll’s 2020 Year End Report: Ongoing Impact of COVID-19 in 6 African Countries appeared first on GeoPoll.

Coronavirus Testing and Healthcare Behavior Changing

Although there has been a slow ramp-up of testing in many African nations, with tests per thousand people varying widely by country, GeoPoll’s data finds that reported testing has increased; 16% of respondents said they knew people who had tested negative for coronavirus, up from 12% in our first round of data collection, and 11% knew someone who had tested positive, up from 8%. There is also a slight increase in perceived risk of exposure; 66% say they believe they are at risk of being exposed to coronavirus, up from 63% in the earlier round of data collection.

In our last report, we noted that the percent who said they would go to a hospital if they exhibited mild symptoms of COVID-19 was quite high, at 58%, compared to just 13% who stated that they would stay home with mild symptoms. This subsequent round of data collection shows shifting attitudes towards healthcare-seeking behavior, with 51% stating they would go to the hospital, 18% reporting they would stay home, and 27% stating they would go to a doctor. This may indicate increased communication and awareness around treatment for mild cases of coronavirus in the countries studied.

Respondents report almost identical levels of preventative measures being taken when compared to the previous round of data collection, suggesting that respondents have not changed their habits much over the past few weeks, and a large portion are still avoiding public places and increasing hygiene. A slightly higher percentage than previously reported say they are now fully self-quarantining; 73% are self-quarantining now compared to 70% in the previous round of data collection.

We also found that the actions being taken by businesses to protect their consumers have shifted, with 34% now reporting that staff are in protective gear compared to 25% in the previous round, and 28% stating that store traffic is being limited, versus 25% in the previous round. A slightly lower percent, 53%, report that sanitizer is being offered in stores than the previous 57%, although this could be due to sanitizer shortages.

Shifts in Food Purchasing Behavior in sub-Saharan Africa

There is a strong likelihood that populations in sub-Saharan Africa and other regions will experience heightened levels of food insecurity due to COVID-19 and related restrictions on movement and market operability. Our last study showed high levels of concern over food availability, and 81% of respondents remain concerned over having enough food to eat. Additionally, we observe some shifts in food buying habits even within the past few weeks. While respondents indicate that food markets are gradually reopening in some areas, with 22% stating that most markets are open compared to 18% in the previous survey round, a slightly larger percent of respondents now report shopping for food more often than usual.

There are also shifts in the amount of food being purchased; while the previous round of data collection found that 22% said they were buying smaller packsizes than usual and 43% were buying larger packsizes than usual, the latest data shows that 28% are buying smaller packsizes and 39% bigger packsizes. This could indicate that towards the beginning of the crisis people were buying larger amounts of food, or could suggest that people are unable to afford large quantities of food, so are now purchasing smaller packsizes. Similar trends are seen in the brands being purchased; 79% of those who stated that they had worried about food availability report switching to a cheaper brand of food, versus 72% who said the same in the previous round.

Media Consumption During Coronavirus

We have looked at how information sources and media consumption are changing due to coronavirus in several of our reports; In Kenya, we found average television viewership had increased during COVID-19, and in Uganda, that news viewership specifically had risen. Our last round of data collection in 12 African nations also found that 66% reported an increase in media consumption. This round of data collection had similar results, with 65% reporting an increase in media consumption, although a slightly higher percent – 17% versus 15% from the first round – said they were consuming less media. Television and social media remain the top information sources overall, but on social media we find that more people are now turning to health organizations to get their news, with 25% stating they are getting information on social media from health organizations, compared to 22% in the previous round.

Results Dashboard

Future Studies on Coronavirus in Africa

GeoPoll will be running additional studies on how COVID-19 is impacting live throughout sub-Saharan Africa and other regions. To sign up for updates when we release a new report, please fill out the form below. To request pricing for custom studies related to coronavirus around the globe, please contact us.

The post Coronavirus in sub-Saharan Africa: Data shows changing food habits, increased testing appeared first on GeoPoll.

This CATI center was opened in July, following a GeoPoll-led training with local call center staff. GeoPoll trained local staff on how to use the GeoPoll data collection app, which allows for online and offline data collection for CATI and CAPI. In addition, staff were trained on best practices for CATI/CAPI research, ethics, and project implementation in order to ensure all GeoPoll CATI projects are of the highest quality. GeoPoll staff also trained a team who will oversee the call center and CATI/CAPI data collection in West Africa, including monitoring data and ongoing call center operations.

Nigeria CATI Call Center Capabilities

Localization is one of the most important aspects of CATI/CAPI work in Africa, and GeoPoll now has a roster of 50 interviewers who can be used for different projects based on client needs, including a mix of male and female interviewers, those who speak different dialects, and who have work experience in multiple locations. Staff are from 17 of the 36 states across Nigeria and speak a combination of 9 different languages: English, Hausa, Yoruba, Igbo, Edo, Urobo, Igala, Tarok, and Ijaw.

As part of this launch, GeoPoll also met with local partners and clients so that our operations team could learn more about client needs for CATI work. We began pilot work for three CATI projects currently ongoing in the region and provided in-person oversight on data collection for a week. So far, we have collected data for multiple projects from the Nigeria CATI center, and completed over 8,000 interviews.

Conduct Your Own CATI Survey in Africa

GeoPoll regularly conducts surveys via multiple modes, and we are excited to grow our CATI and CAPI capabilities in West Africa and beyond so that we can better service our clients and partners in the region. To learn more about our capabilities or commission a CATI or CAPI-based survey of your own, please contact us.

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