GeoPoll, a leading market and social research company, conducted the survey in person utilizing our Computer-Assisted Personal Interviewing (CAPI) platform. The technology enabled trained enumerators to collect data face-to-face from a nationwide sample in just two weeks (July 19 – August 2), ensuring up-to-the-minute election feedback.

92%: The Intent to Vote is Quite High – will there be a higher voter turnout than in 2017?

The voter turnout for the 2017 Kenya General Elections was 79.51%. This year, according to our survey, 92% of registered voters answered yes to the question “Do you intend/plan to participate in the upcoming elections on August 9th, 2022?” Five percent said they do not plan to vote, while 3% were yet to make up their minds.

A growing voters base: 29% will be voting for the first time in this election.

Battleground: A good number of voters are still undecided

With a week to the elections, only 67% on average are decided on who to vote for (for all seats except the presidential election). More than 1 in 4 (27%) are still undecided and 2% plan to go with the 6 piece – voting for their party candidates.

Information Sources and Fake News

When the respondents were asked if they feel able to access all the true/accurate information they need about the 2022 General Election, 56% replied in the affirmative. A significant 26% responded “no” and 13% claimed to be unsure.

Most respondents (60%) have encountered information about the election that they suspect to be deliberately false or inaccurate. While 19% say they have encountered “some” false information or fake news, 6% say “all” the information they encountered has been false. Forty percent do not believe any of the election information they encountered has been false.

TV and Radio are the most trusted source of election-related Information

The media plays a critical role in any democratic and governance process, and it is imperative that news and information around elections be credible to guide the decisions of the voters. But trust is relative and can be tied to the perceptions the people have of the media channels.

In this survey, most people said they trusted TV (60%) and radio (55%) to provide the most credible information. In an environment where blogs are considered too informal and unregulated, news websites were the least trusted.

Sampling & Methodology

This survey was conducted in person by trained enumerators between July 19 and August 2, 2022 using GeoPoll’s Computer-Assisted Personal Interviewing (CAPI) mode. It is a nationally representative survey meaning that GeoPoll proportionately covered the entire country to the county and sub-county levels, deriving the sample from population data from the 2019 Kenya National Bureau of Statistics Census.

The number of respondents was 4,488 (a 1.47% margin of error) with 52% females and 48% males. The age groups were distributed as follows: 15-24: 32%, 25-34: 36%, 35-44: 16% and 45+: 15%. 64% of the respondents live in rural areas while 34% live in urban areas and the rest live in peri-urban settings. The sample included respondents covering all education levels, ranging from respondents without formal education to holders of post-graduate qualifications.

If you have questions or would like more information about this survey, the methodology used and the sampling frame, please contact us via info-at-geopoll.com.

The post Kenya Elections 2022: A Survey Report appeared first on GeoPoll.

The Running Mate debates happened on Tuesday 19^th July 2022 in two tiers. Debate 1 featured Justina Wambui (Roots Party) and Ruth Mucheru Mutua (Agano Party), while Debate 2 pitted Azimio’s Martha Karua against UDA’s Rigathi Gachagua.

In this article, we present findings from a rapid survey we conducted immediately after the debate to gauge Kenyans’ thoughts on the debates, the topics discussed, and their conduct.

Survey Report: Kenyan Voters’ Thoughts on the Deputy President Debates

Following the Kenya Deputy President Debates 2022, we conducted a quick survey touching on various themes covered in the debates. The survey, run through the GeoPoll App, sought to understand who watched the debates, what they thought about the candidates, the topics discussed and the moderators, and the impact of the debates on their voting decisions.

We present the results in the infographic below.

Major Highlights

• The survey screened out respondents who were not registered voters. All the results are, therefore, drawn from voters (self-declared).
• 95% of the respondents said they watched or listened to the Deputy Presidential Debates
• The most popular channel to follow the debates (76%). Twenty-five percent of the respondents streamed online on channels such as YouTube and Facebook, while 12% followed the conversations live on social media. Only 9% listened to the debates on radio.
• Employment, inflation and cost of living, healthcare, corruption, and education are the most critical issues that Kenyans are putting into consideration in making political decisions.
• Most of the respondents felt that inflation and cost of living (69%), employment (64%) and corruption (60%) should have been addressed more in the debates.
• The candidates’ performance in the debates is “very likely” to influence the vote decisions for 48% of the respondents.
• Debate moderators scored reasonably high among the respondents, with the biggest proportion giving them 7/10 (25%) and 8/10(20%) ratings.
• The respondents gave a myriad of answers when we asked what they likely or didn’t like on the survey. You can access the raw answers here.
• 96% of the respondents plan to watch the Presidential Debate.

Report

About this survey

This GeoPoll rapid survey was conducted on 21st and 22nd July 2022 among 623 respondents in Kenya using the GeoPoll mobile app. The sample was not demographically representative and naturally leaned towards younger people in urban areas. The sample consisted of 69% males.

To quickly conduct a scientific study on the Kenya elections or other topics, please contact GeoPoll.

The post Report: Kenya Deputy Presidential Debates Viewership & Voter Feedback appeared first on GeoPoll.