According to  Betting Control and Licensing Board (BCLB), there are close to 30 licensed sports betting companies Kenya with SportPesa touted as the largest and most popular.

Just how popular is it?

There has previously been no hard data to support the claim that SportPesa is the largest with many only speculating on just how much time Kenyans are spending on the betting sites in comparison to other popular websites such as Facebook, Twitter and YouTube.

As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, print and Internet, GeoPoll is pleased to release this report on the top 10 websites in the month of September 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us. 

Facebook Still King, SportPesa ranked No. 8

Although Facebook continues to be the most frequented website by Kenyans with a total of 15M indicating that they visited the site in the month of September, SportPesa was the 8th most visited website with a total of 1.5M visits.   Whatsapp and Opera Mini were among the top five though they are platforms and not strictly websites.

Women in Sports Betting
Sports  betting is believed to be a preserve of menfolk, however, according to our survey, a total of 498,000 women indicated that they have visited the sports betting site within the last month. This is in comparison to over 900,000 men who included SportPesa among their sites they had visited in the same period.

Sports betting is slowly becoming the new past time for a number Kenyans with those aged between 25-34 years showing the most interest. In our next report, we will be sharing the rankings for all sports betting companies in Kenya.

To get a complete breakdown of the daily surveys on audience habits for internet, Tv, radio and print, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.

Top TV Stations

UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.

GeoPoll also examined average share across the entire day during Q3 2016.

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.

Top Radio Stations

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.

GeoPoll also examined average share for Q3 2016:

Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.

To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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In a recurring monthly mobile survey conducted by GeoPoll on household essentials from October 2014 to date with an average of 3,000 respondents per month, the report provides some interesting insights on advertisement recall, frequently purchased brands, and brands consumers would not consider buying or recommending. Data is not just available for Kenya, but all of our markets. Contact us if you’re interested in ourFast Moving Commodity Goods (FMCG) data.

According to our survey, Kenyans buy bath soaps more frequently than they do toothpaste or washing powder.

Kenya’s top FMCG brands according to the survey are:

Beauty Soap- Geisha

Geisha- beauty soap brand from Unilever has been the leading brand for a while now (as far back as our survey data goes). They control 44% of the market with Dettol coming in a distant second with a 25% market share.

Interestingly, 27% of respondents last month (September) indicated that they would not consider using Dove soap. Also, amidst the ongoing aggressive marketing campaign by Imperial Leather, the brand has been a distant third with an average of 12% market share.

Toothpaste- Colgate

Colgate remains the number one toothpaste in Kenya controlling over half the market at 54%. Aquafresh has been a distant 2nd place capturing only 16% of the market.

Washing Powder- Ariel

Ariel has for a while now dominated the washing powder market, however, what’s surprising is the next brand that has been steadily rising eating into Ariel’s market share especially in urban areas. Sunlight though at a distant 2^nd position, has been growing at a fast pace and reducing Ariel’s market share.  Interestingly, when it comes to washing powders, most of the respondents indicated ‘None’ when asked which powder they would not consider buying.

Hair Treatment- Movit

As of March this year, Nice & lovely found a formidable opponent in Movit – a new kid in the hair treatment block. Movit is from Movit products Ltd in Uganda. Nice & Lovely, an indigenous Kenyan company was acquired by L’oreal in 2013 and despite this significant change in ownership placing the Nice & Lovely brand in the globally players league, this has not prevented the company from losing out its market share significantly.

As it turns out, those weird ads by Movit peaked the interest of many Kenyans. Movit has been competing neck to neck with Nice & Lovely in the hair treatment category as of March his year. As at September this year, Movit and Nice & Lovely had an equal share of the market at 28.1% with Dark & Lovely coming in a distant 3rd.

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 Juices- Afia

Although Afia by Kevian Kenya continues to dominate the Juices market after taking on Delmonte which has a foreign shareholder majority, Delmonte had, in the month  of February this year, recaptured its lead. It steadily dipped thereafter and continues to do so. The surprise card in this category is Quencher which sprung from an being an almost non player in July this year to the third position ahead of Minute Maid and Pick n’ peel in the months of August and September.

Beer- Guinness

Tusker is no longer Kenya’s top beer brand, and has not been for quite a while (This is according to the Geopoll data, that goes back to Aug 2014). Diageo’s global brand, Guinness has been the most consumed. The highest peak for Guinness was in  April this year with a 40% market share.

Interestingly, Guinness had the highest consumption among women in January this year at 52%. However, From May – August this year, most women switched to Tusker then switched back to Guinness last month(September). Among men, Guinness has been consistently the drink of choice.

About Retail Measurement

GeoPoll’s Retail Measurement Service delivers daily data on key performance indicators of Fast Moving Consumer Goods (FMCGs), including awareness and market share of brands and availability of products in the market. This service is the first of its kind in emerging markets and provides valuable local knowledge which allows FMCG brands to better understand the needs of their customers.

The Retail Measurement Service provides accurate market intelligence in real-time, allowing brands to immediately track trends and compare their performance to competitors’ in the same space. Data is displayed through an interactive, easy-to-use online dashboard, enabling anyone to interpret results and make data-driven decisions. GeoPoll’s Retail Measurement Service currently includes top brands in several categories, and can be customized based on client needs.

For a more detailed report on FMCGs or data from our other markets, contact us. You can also create your own survey using our GeoPoll On Demand service. Get consumer insights straight to your email  as we publish them {{cta(‘abdce7d8-c8cb-47d9-b637-625dabe4a1d9’)}}

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Top TV Stations

Radio-Television Nationale Congolaise (RTNC) is by far the most popular TV station in the Democratic Republic of Congo, with an average rating of 5.0 in Q1 and 3.1 in Q4 2016. It also accounts for on average 36% of audience share. Radio Tele Mwangaza is the second most popular TV station, with 7% audience share and an average rating of 0.9, followed by Digital Congo TV and Malaika TV. International French-language channels TV Monde and Canal+ also rank in the top TV channels across the country.  Interestingly, 30% of audience share on average goes to “other” channels not listed below, likely due to a number of regional stations across the large country. Below is the full list of ratings for Q1 2016 and Q4 2015:

Top Radio Stations

Radio is a popular media in the DRC, which results in high ratings for the most popular stations. Radio Okapi, a large network which provides news and information in French and the four national languages of the DRC, leads in the ratings with an average rating of 9.8 and share of 35% in Q1 2016, down slightly from a rating of 10.2 and share of 36% in Q4 2015.  Radio-Television Nationale Congolaise (RTNC) is the second most popular station, with a rating of 5.2 and average audience share of 19% in Q1, which is up from 3.3 and 12% share in Q4 2015. Radio France International ranks number three, with an average rating 0f 4.3 and audience share of 13% in Q1 2016.

In Q1 2016 the top three stations accounted for 70% of audience share, and 15% of the audience on average was listening to an “other” station that did not rank nationally. The full breakdown of audience share can be seen in the chart below:

To get a complete breakdown of DRC media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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