Mobile, therefore, is one of the most plausible tools to reach young people, whether for marketing and promotion or when you need to collect feedback. Using mobile modes such as GeoPoll’s SMS, mobile links, CATI and WhatsApp, organizations can collect data directly from the youth using self-administered or enumerator surveys. Given that younger people are more tech-survey, mobile surveys promise an excellent interaction rate.

In this article, we look at the various ways mobile can be used to reach and survey the youth and suggest considerations from GeoPoll’s experience conducting mobile research.

Examples of youth-targeted survey research

• Understand youth perspective: Surveys are an effective way to gain real-time market and human development insights on how the youth perceive brands, development topics, and unfolding events. Given that the youth form the most significant population segment, surveying them can be the driver for most initiatives.
• Tracking trainees: During and after training programs targeting the youth, it is imperative to understand their effectiveness. Mobile surveys can be used to track the progress and success of participants during and after training without the risk of bias.
• Surveys integrated into training: Surveys can be part of training and can be used to track participants’ learning goals in skills development programs.
• Incentivized follow up: Participants can be contacted in the future to evaluate program effectiveness
• Identify in-demand skills and labor markets: Since they form that largest part of the global workforce, the youth are well placed to point to skills gaps, the direction of work, employment rates and to inform workforce development programs as the youth share their experience in the job market.

How to design and run youth-friendly surveys

Short surveys: Younger generations are known for their short attention spans, and the lengthier the survey, the higher the chance of them dropping off before finishing.

Short and simple questions: The best survey questions are simple and straightforward, particularly for younger people whose concentration levels will make them gloss over complex questions and either drop off or provide rushed responses.

Vibrant, casual language: They say the best way to speak to someone is to speak their language. When surveying the youth, it is advisable to make the tone chatty and fun to keep their concentration.

Ensure the survey is mobile-friendly: Over 60% of the youth spend most of their time on mobile, as compared to desktops. The survey design should, therefore, be mobile-focused.

Ethical considerations: When surveying younger people below 16, 18, or 21 depending on the country, we’re surveying minors who legally fall into a protected class of people whose parents or guardians may need to consent.

Incentivize: Responding to surveys takes valuable time that could be spent doing anything else, which applies to most age groups. To get optimal participation levels, it’s a great idea to incentivize the process so that the respondents feel appreciated as they readily complete the survey.

GeoPoll Surveys

GeoPoll’s data scientists and market researchers are experts in collecting reliable data through mobile and will assist you with youth-friendly survey design, mode selection, and data analysis. With our robust mobile surveying platform, we can target youth specifically, with advanced demographic/geographic targeting, survey routing, and complex skip logics for reliable, high-quality data.

If you would like to collect data from younger populations or learn more about our work, please contact us for a personalized demo.

The post How to Survey Youth using Mobile appeared first on GeoPoll.

Update: Our presentation on African Millennials was among the winners at the AMRA 2018 Forum scooping the 3rd overall best presentation.

MYTHS & THE REALITY

Africa is inhabited by 1.2 billion people who make up approximately 17% of the world’s population. Despite beliefs that Millennials make up a large portion of the African population, they are less than 30% of this population according to the 2017 estimates by the Africa Development Bank. Africans aged 15 and below make up 41% of the continent’s population. Those below 19 years old are at 51%.

The assumptions that African millennials are young and the majority are among the many myths that have come to be accepted as the reality.  More often than not, the terms ‘ Many marketers often bundle the millennial generational cohort with that of Generation Z in their targeting and understanding of their behavior, attitudes and trends of this consumer demographic.

The Time magazine feature article of 2013 described millennials worldwide as more similar to one another than to older generations within their nations due to globalization, social media and the export of Western culture. But are all millennials similar? Do African millennials have the same outlook towards the future as their Western counterparts?

Are millennials similar to the next generation that is now more populous in Africa – Generation Z, in what ways are they similar and/or different, are they still the majority in Africa?

#AMRA2018

GeoPoll has sought to understand African millennials by examining the myths that have been believed and published about them, and we confirm some of the realities about this generation. To do this, we have compiled a presentation which we shall be presenting at this year’s African Market Research Association (AMRA) forum happening in Nairobi from 22^nd – 23^rd February 2018.

AMRA is a non-profit membership association for market, social and opinion polling research associations and organizations in Africa. The AMRA forum brings together marketing and social researchers for a 2-day forum that happens annually in different cities within Africa.

Our presentation will focus on the findings from various studies conducted by GeoPoll as well as data from various other agencies on millennials globally and in Africa. We hope you will join us for this exciting presentation and discussion, and read our previous studies on African Millennials and Youth Consumers.

Also, follow us on our twitter handle for live updates of the 2-day forum.

UPDATE

Our presentation on African Millennials was among the winners at the AMRA 2018 Forum scooping the 3rd overall best presentation. Download it here

The post Understanding African Millennials; GeoPoll Presents on A Misunderstood Generation at #AMRA2018 appeared first on GeoPoll.