Reports Archives - GeoPoll https://www.geopoll.com/product-category/reports/ High quality research from emerging markets Thu, 12 Mar 2026 13:21:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://www.geopoll.com/wp-content/uploads/2017/12/favicon-2.png Reports Archives - GeoPoll https://www.geopoll.com/product-category/reports/ 32 32 Gaming in Africa Report 2025 https://www.geopoll.com/product/gaming-in-africa-report-2025/ https://www.geopoll.com/product/gaming-in-africa-report-2025/#respond Thu, 05 Mar 2026 11:26:39 +0000 https://www.geopoll.com/?post_type=product&p=25471 Africa is home to the fastest-growing gaming market in the world. In 2024, the continent added an estimated 32 million new gamers, […]

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]]> Africa is home to the fastest-growing gaming market in the world. In 2024, the continent added an estimated 32 million new gamers, growing at six times the global average. Industry analysts value the African gaming market at approximately $1.8 to $2.2 billion, with projections pointing toward $3.7 billion by 2030 or as high as $10.8 billion by 2033, depending on the scope of measurement and growth assumptions.

This growth is being fueled by a confluence of powerful forces: a median age of 19.2 years, rapidly expanding smartphone penetration, the proliferation of mobile money platforms that processed $1.68 trillion in transactions in 2024, and a developer ecosystem that has grown to over 200 active studios and developers.

Yet the African gaming market is not simply a smaller version of other markets. It is a mobile-first ecosystem where over 92% of gamers play on smartphones, where mobile money and airtime serve as primary payment rails, and where cultural representation is not a nice-to-have but a key driver of engagement and spending.

GeoPoll’s Gaming in Africa 2025 survey, covering Egypt, Kenya, Nigeria, South Africa, Tanzania, and Senegal, provides the granular, on-the-ground insights needed to turn market opportunity into strategy. This report presents those findings with market context, demographic breakdowns, and actionable recommendations for game developers, publishers, brands, hardware companies, investors, telecom operators, and policymakers.

The Gaming in Africa 2025 survey reveals a continent where gaming has become a mainstream cultural and economic activity.

Areas covered:

  1. Gaming Habits and Preferences
    • Gaming Devices
    • Mobile Gaming Platforms
    • Daily Gaming Time
    • Game Genres
    • Motivations for Gaming
  2. Gaming Economics
    • Payment Behavior
    • Payment Methods
    • Monthly Spending
    • Barriers to Payment
    • Earning from Gaming
  3. Gaming Challenges and Infrastructure Barriers
  4. In-Game Advertising and Brand Engagement
    • Ad Exposure
    • Attitudes Toward Ads
    • Ad Engagement and Click-Through
  5. The role of Social Media in Gaming Discovery
  6. Culture and Representation in Gaming
    • Demand for Local Culture
    • Character Representation
    • Attitudes Toward Violence
    • Perspectives on Diverse Representation
    • Awareness of African-Made Games
    • Appetite for African Content
    • Black Character Representation
  7. Energy and Sustainability
  8. Artificial Intelligence and Gaming
    • AI Awareness
    • AI Usage Frequency
    • AI Tools Used
    • Attitudes Toward AI in Gaming
    • Perceived Impact of AI on Daily Life
  9. Strategic Recommendations By Stakeholder
  10. A deep-dive into the State of African Gaming – the numbers

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