Data on World Cup Interest in Africa

GeoPoll has closely followed the World Cup and other major sporting events through GeoPoll Audience Measurement data since 2014, when we launched our media product prior to the World Cup in Brazil. This year, we were pleased to release two full reports on World Cup interest in Africa and activities surrounding the World Cup such as betting, as well as regular blog posts on individual game and round viewership. Get the reports here:

• 2018 World Cup Insights: Viewership Trends and Predictions Across Africa
• 2018 World Cup Insights: Device Usage, Viewing Habits, and Sports Betting
• World Cup viewership blog posts

Report: Household Fuel Consumption in Africa

GeoPoll conducted a study on household fuel consumption in Nigeria, Kenya, and Uganda, which shed light onto the type of fuel used in each country, how much most households are spending on fuel, which countries and areas have seen an uptake in usage of more modern fuels such as LPG, and how urban and rural households differ in their fuel usage. Download the full report on household fuel consumption here. 

Food Security Data Collected through Mobile Phones

GeoPoll works regularly in the food security and agriculture sector, and in 2018 we conducted surveys in two areas which have been plagued with violence and food insecurity: South Sudan and the Democratic Republic of Congo’s Ituri province. GeoPoll’s SMS survey in Ituri province found that 60% of residents are displaced, and 64% reported not having enough food to feed their family in the next week. GeoPoll also deployed Computer Assisted Telephone Interviewing (CATI) surveys in South Sudan, which found that almost half of respondents thought 80% or more of their community was struggling with food insecurity, with high prices contributing to the lack of food availability.

Guide: How to Conduct Research in Emerging Markets

GeoPoll has been conducting research in Africa, Latin America, the Middle East, and Asia since 2012, and this year we put together a guide which includes many of our lessons learned. Identifying and recruiting a representative sample, conducting background research, and writing and administering surveys in emerging markets can be a challenge due to low rates of internet and landline penetration, cultural context and language differences, and more. In this guide GeoPoll walks through the considerations researchers need to make when embarking on a research project in an emerging market. Download the in-depth guide on how to conduct research in emerging markets here.

Data on Farmers in Kenya

In the second half of 2018, GeoPoll recruited a panel of farmers throughout Kenya who are available to take our mobile-based surveys. We also conducted a detailed study on the habits of this segment of the Kenyan farming population, and released data on land size and ownership, type of crops and livestock farmed, and usage of mobile phones and apps such as mobile money, chat groups, and other mFarming apps. This report also examines the challenges faced by farmers in Kenya, including changing climate and inconsistent prices, and looks ahead to the latest trends in agriculture, as predicted by farmers themselves. Download the report on farming in Kenya here.

GeoPoll looks forward to sharing more data insights, best practices, and guides with you in 2019. To conduct your own research using GeoPoll’s panel of respondents and multi-modal survey platform, contact us here.

The post GeoPoll’s Top Research Projects of 2018 appeared first on GeoPoll.

The Opening Ceremony

The 1hr opening ceremony was televised live by FIFA partner broadcasters across the globe, with viewers across Africa tuning in. GeoPoll examined audience share for select stations airing the opening ceremony and first match in Ghana, Kenya, Nigeria, Tanzania, and Uganda. Interest in the opening ceremony was high in Kenya and Tanzania, likely due to the fact that it was aired starting at 1600 in these countries, while it was earlier in the day in West Africa. In Kenya, Kwese Free Sports had a 14% share of all TV viewers during the opening ceremony, while in Tanzania TBC had the most audience, at 22% of TV viewers.

Russia Vs Saudi Arabia

The first game of the 2018 FIFA World Cup was played between Group A’s Russia, the host nation, and Saudi Arabia at 1500hrs GMT. In Kenya, peak viewership came at 1930, in the middle of the game, when over 38% of TV viewers were tuned into the matches on various channels. In Tanzania at the same time, over 32% of TV viewers were watching. Ghana also saw an increase of viewers from the opening ceremony to the first match, with a share of over 27% of viewers. Viewership in Nigeria was also at over 27% of total TV viewers.

In all countries, we can observe an increase in viewership during the game when compared to the opening ceremony. This signals more interest in the first game of 2018 FIFA World Cup and not the official opening ceremony.

A number of free to air channels and pay TV channels across the world are broadcast partners for 2018 FIFA World Cup.

Highest Viewership by Channel

NTV Kenya had the highest viewership in Kenya, capturing over 30% of TV audience in Kenya during the time of the match. This is an increase of over 400% of NTV’s typical audience during the same time period. Kwese Free Sports had a 13% audience share prior to the start of the match in Kenya, which dropped during the airing of the game. In Nigeria, NTA Nigeria and SuperSport also saw an increased audience size during the game, with SuperSport at 14% of all viewers and NTA at 13%. Tanzania saw TBC dominating audience share of the channels showing the games.

Second-day action sees the other Group A match between Africa’s Egypt and South America’s Uruguay kick off at 1200hrs GMT. Group B matches of yet another African representative Morocco and Iran follows at 1500h GMT and the day’s highlight game being former champions Spain facing off with European champions, Portugal at 1800h GMT.

GeoPoll will catch all the action and provide you with audience estimates on the 2018 FIFA World Cup, derived from the syndicated audience measurement product that is collected daily.

Our Exclusive World Cup Subscription Offer

We have a special world cup subscription offer for 6 countries (Kenya, Ghana, Tanzania, Nigeria, Uganda and Rwanda) Sign up and get access to our online TV viewership data portal for the two months (June and July) during which the matches will be played. The portal gives you real-time access to the media consumption data collected daily.

As part of the package, you will receive a weekly World Cup audience measurement insights report with a breakdown on:

• The number of people watching World Cup games
• Viewership numbers broken down by age and gender
• Comparison of game watching across countries
• Game viewership by tournament round

As for your Ad campaign evaluation, our post-campaign evaluation tool will give you the data on how your ad campaigns are doing, in terms of reach and the impact they’ve had on the target audience. This would be a good way to accurately confirm the return on investment on every campaign.

Contact us now to sign up for our exclusive World Cup offer!

Note: This blog article focuses on certain channels and countries airing the World Cup. In Nigeria, data is based on information from select states.

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