GeoPoll Quarter One 2018 Radio & TV Audience Ratings Report

Roxana Elliott — Thu, 24 May 2018 15:30:36 +0000

The Media landscape in Africa has been evolving over time. This evolution has seen the explosion of traditional and new media even as the media and audiences become further fragmented due to new technological advancements in the broadcast spectrum.

In Africa, where Radio and TV are still kings, the growth of a variety of channels on Radio has seen the rise of community radio that has curated content based on the various indigenous languages spoken across Africa. Although the growth in TV ownership has not been as rapid than that of Radio, there is still a significant growth even as the content becomes diverse and localized.

GeoPoll’s Audience Measurement Service provides daily ratings that track audience behavior for the media landscape in 11 countries across Africa, the Middle East, and the Caribbean. For Quarter One 2018, we are pleased to provide high-level media insights that offer a better understanding of the TV and Radio audience in Kenya, Uganda, Nigeria, and Rwanda by focusing on the following aspects of audience measurement:

Radio Ratings

Top 5 radio stations quarterly trend audience share
Audience measurement share of selected radio stations for the past 1 year
Top radio stations day part analysis for the quarter
Top 3 radio stations at regional level

Television Ratings

Top 5 TV stations in audience share for the past 3 quarters
Audience market share of selected TV stations for the past 1 year
Country’s top 5 TV stations day part analysis for the quarter

Audience Measurement in Africa: Highlights

Kenya Audience Ratings

Radio Maisha and Kiss FM maintain their share of 12% and 7% respectively since July 2017. Citizen TV takes the leading position in audience share from July 2017. KTN drops by 1% share in Q4 2017. Download Report.

Uganda Audience Ratings

Bukedde FM and Radio West gain a 1% share each in Q1 2018 whereas NBS FM losing the 1% share. NTV is ranked the 1^st in audience share in the past 1 year with its peak being spotted in April, October and November 2017. Download Report.

Nigeria Audience Ratings

Ray Power FM, Splash FM, and Adaba FM tend to maintain their shares of 8%, 3%, and 3% respectively from July 2017. There is a general increase in audience share for the top 5 TV stations from July 2017. Channels TV has the most viewership during peak hours in Q1 2018. Download Report.

Rwanda Audience Ratings

Radio Rwanda achieves its highest audience share of 35% in Q3 2017 then maintaining its 30% share thereafter. The most audience share is attained by Rwanda TV between July to September 2017 with a share of 37%. Download Report.

About GeoPoll’s Audience Measurement Service

GeoPoll’s Audience Measurement Service is the first and only provider of daily, overnight audience measurement ratings in multiple countries throughout Africa, Asia, and the Caribbean. Developed in conjunction with Kantar Media, GeoPoll’s Audience Measurement Service uses a unique mobile-based methodology to capture watching, listening, and reading trends in real-time, providing media owners and agencies with accurate, up-to-date data. To learn more please contact us.

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Popular TV Stations and Viewing Times In Nigeria

Roxana Elliott — Sat, 20 Sep 2014 23:26:54 +0000

Today we’re looking at the top television stations in Nigeria and how they fared for viewership in the months of June, July, and August. As with our blogs on Kenyan and Ghanaian TV ratings, this data comes from our Audience Measurement Service, a panel-based survey which produces daily data on TV & Radio ratings. Nigeria has the largest population of any country in Africa, and the economy is growing quickly, so it’s interesting to look at how television stations are competing for viewers.

Top Stations
In June, NTA, which is the government-run station and one of the largest and oldest stations in Nigeria, had the most viewers with a total of over 3.355 billion views over the course of the month. Close behind NTA in June was Africa Magic, a more entertainment-focused channel, who had 3.074 billion views. AIT, cable sports channel SuperSport, and Channels TV rounded out the top 5 channels in June. In fact, these 5 stations were the top 5 stations in Nigeria for June, July, and August. The only change we saw in the top channel rankings over the summer was that in July Africa Magic slightly beat out NTA in terms of viewers.

In July, Africa Magic had total a total of 3.17 billion views over the month, and NTA had 3.03 billion views, down from June. AIT trailed behind the two top channels with 2.09 billion views, Supersport had a total of 1.66 billion views, and Channels TV had 1.29 billion. Other top stations were Silverbird and OnTV, with monthly audiences of 1.16 billion and 852 million respectively. The below chart shows the share (percentage of total monthly audience) for each top station in July. As demonstrated, NTA and Africa Magic hold between them 45% of all views in July.

Popular Viewing Times
Our Audience Measurement data looks at viewership in half-hour intervals, so we can use the data to see what days and times are most popular. Unsurprisingly, the most popular time for TV watching stayed consistent over all three months: 6pm, the start of prime-time evening viewership and likely when nightly news shows air. However, we did see an interesting pattern in August, when 2:00pm shot to the second most popular timeslot. In June and July 2pm was one of the top times, but only came in at 10th and 4th respectively.

Get even more detailed data when you sign up for our daily Audience Measurement Service!

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