tv ratings in africa Archives - GeoPoll https://www.geopoll.com/blog/tag/tv-ratings-in-africa/ High quality research from emerging markets Tue, 23 Jul 2019 18:10:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Report: Television Landscape in Africa https://www.geopoll.com/blog/report-television-landscape-in-africa/ Tue, 23 Jul 2019 18:10:13 +0000 https://www-new.geopoll.com/?p=4721 Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is […]

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]]> Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with Balancing Act, a consulting group who focuses on broadcasting, telecoms, and technology in Africa, on the current broadcasting landscape in sub-Saharan Africa. This 53-page report includes insights into top TV channels, age and gender distribution of their audiences, and more in nine key markets, as well as a review of the analogue to digital transition in Africa, the state of broadcast liberalization throughout the continent, and a look into trends affecting the future of broadcasting, such as Digital Terrestrial Television and Video on Demand.

Report: Media in Africa

The report focuses on the below countries, with additional context provided on the overall broadcasting landscape in sub-Saharan Africa:

  • Nigeria
  • Ethiopia
  • Tanzania
  • Kenya
  • DRC
  • Uganda
  • Ghana
  • Cameroon
  • Rwanda

Data included in the report was sourced from GeoPoll Audience Measurement, which gathers daily data on TV and radio ratings across Africa, with additional analysis and context from the researchers at Balancing Act. The report is available for purchase now for $1,600 USD – to request additional details and purchase the report, please visit this page.

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]]> Ghana TV Ratings in April https://www.geopoll.com/blog/ghana-tv-ratings-in-april/ Thu, 01 May 2014 23:27:09 +0000 https://wp.geopoll.com/2017/12/16/ghana-tv-ratings-in-april/ We’ve been running daily mobile surveys in Ghana as part of our TV Measurement Service, and are excited to share some of […]

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]]> We’ve been running daily mobile surveys in Ghana as part of our TV Measurement Service, and are excited to share some of our findings from the month of April. Ghana has a population of over 25 million, and is one of the fastest growing nations in West Africa, which makes it an attractive area for advertisers, brands, and international broadcasters.  Their media market is quite diverse for Africa, with both national and international television channels broadcasting in the country.  

Of the top three channels, TV3 and UTV are both private, free-to-air channels, while GTV is the national public broadcaster in Ghana. TV3 launched in 1997 and includes news updates, reality TV, and other entertainment shows, while UTV is the newest television station in Ghana, and has a “24/7 line-up of well produced family entertainment dedicated to delivering informative and entertaining programming”.  We will be interested in seeing if UTV surpasses TV3 in viewership share in future months. The below list represents the audience distribution for the top channels in April: 

Ghana_TV_April1. TV3: 18.49%
2. UTV: 18.44%
3. GTV: 14.75%
4. Visat1: 9.85%
5. AdomTV: 9.72%
6. Cine Afrik: 9.31%
7. JoyTV: 8.38%
8. MetroTV: 5.02%

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