Ghana Tunes in for Close African Cup of Nations Final

Roxana Elliott — Fri, 06 Feb 2015 23:26:47 +0000

For the past month, African football teams have been playing in the African Cup of Nations, the equivalent of the World Cup for the African continent. The final game was Sunday February 8th, between Ghana and Cote D’Ivoire. It was a dramatic match, with Cote D’Ivoire winning 9-8 in a penalty shootout following a scoreless game. Through GeoPoll’s Media Measurement Service we examined the viewership numbers for the final match, finding that nearly 3.7 million Ghanaians tuned into the event.

The final match aired on GTV, TV3, and MetroTV, with 3,644,000 viewers tuned in at the peak of the match at 9pm. Viewership was high throughout the match, but went up as it went into extra time and then a penalty shootout. At the beginning of the game at 7pm, 3,392,000 viewers were watching, and audience size climbed to 3,624,000 at 8:30pm and 3,644,000 at 9pm. Throughout the match, viewers were quite evenly split between GTV and TV3, with TV3 drawing slightly more viewers at 8:30pm, and GTV having a higher audience size at 9pm. MetroTV had a maximum audience of 278,000 at 9:30pm.

Viewership was also high for the semi-final match on February 5th, when Ghana beat host nation Equatorial Guinea 3-0, and fan riots stopped the match for 40 minutes with only 10 minutes to go. During that game, viewership peaked at 3,093,000 at 7pm. Interestingly in the Greater Accra Area, viewership went down from 8pm – 8:30pm, and then up again at 9pm, which may indicate viewers in Accra heard about the riots and tuned back in to see what was going on. At 9pm on February 5th, there were 725,000 viewers in Greater Accra watching the match.

Learn more about GeoPoll’s Media Measurement Service here, and click below to get a demo of our platform and data in Ghana, Kenya, Tanzania, Uganda, Mozambique, and Nigeria.

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Ghana Summer TV Station Rankings

Roxana Elliott — Mon, 15 Sep 2014 23:26:55 +0000

GeoPoll measures TV ratings daily in several African countries, and using our Audience Measurement Service we were able to track TV ratings over the summer and see how stations fared each month. Today we are looking at the summer TV ratings for Ghana. Our service collects ratings from the most popular stations in Ghana, determined by our own research and open-ended surveys: UTV, TV3, GTV, AdomTV, CineAfrik, Viasat1, JoyTV, and MetroTV.

For the month of June, TV3 was the most watched station with 687,873,625 total viewers. UTV came in a close second with 608,422,222. TV3 and GTV were the only Ghana stations that had rights to air the World Cup, explaining the high ratings

Looking at the month of July, UTV became the most popular station with 825,885,105 viewers. This greatly surpassed TV3’s record from June. The World Cup was winding down in the early weeks of July. This explains why a non-World Cup station was able to take the lead, even though World Cup viewership was so high. During July, TV3 had 661,005,079 viewers and GTV had 500,976,325 viewers.

During the month of August, UTV was once again the most popular Ghana station. UTV had 761,645,940 total viewers during August. This is a significant drop from the previous month. For the first time in two months, CineAfrik rose above Viasat1 with 278,594,624 viewers. Viasat1 had 258,745,754 total viewers during August.

Want to learn more about our Audience Measurement service? Continue to read our blog where we regularly post insights from our data, and click below to subscribe and access daily TV & Radio ratings. Next week our blog will cover summer TV viewing for Kenya.

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Ghana Tunes in for Close African Cup of Nations Final

Ghana Summer TV Station Rankings