The report which was launched in Accra, Ghana on 25^th July 2017 titled ‘Media Ownership Monitor’, is based on extensive research that maps out the current ownership status of media in the country as well as focus on the legal framework that regulates the media space in Ghana.

Through GeoPoll’s media monitoring service which was launched in Ghana in June 2014, the project was able to draw the most recent, deep and extensive audience measurement data on the reach and audience share of all TV, Radio and Newspaper media both on a national and regional level in Ghana. This enabled the project determine the levels of audience reach and affinity  towards  the various  media platforms and the extent to which these respective media platforms could shape public opinion depending on the media platform’s ownership and its affiliations.

According to a press release for the media ownership research report, there is a lack of transparency and limited access to ownership information in the media industry in Ghana. By collating the audience measurement data from GeoPoll on the top media stations in the country, the report was able to collect further data on the nature of the ownership, whether private or state owned. This also further helped the research team probe on political affiliations which could lead to lack of objective journalism.

The research findings which are available in a publicly accessible website contain a vast database of all the major media outlets, the companies that own the various media (print, TV, Radio and Online), as well as the faces behind these media companies.

GeoPoll’s media measurement service is currently running in 7 African countries including Ghana providing business and organisations with overnight ratings data for radio, TV and newspapers.

Get  the latest media ratings from Ghana.

The post Who Owns the Media in Ghana; A Research Project appeared first on GeoPoll.

The Ghana landscape has an array of radio stations with each region boasting a number of unique stations. This local variety means that only a few stations are listened to nationally, with the majority of people listening to “other” stations which are only available in some areas. For those stations which are nationally ranked, Kessben FM, Peace FM and Adom FM record the highest ratings throughout the day. These 3 stations have their highest ratings in the morning between 06:00 to 10:00, as demonstrated in the chart below. 

GeoPoll also examined average share over the entire period from May 1st – July 31st.  Ghana listenership is fragmented by region, so we examined audience share for a specific location, in this case Greater Accra.  Looking at Greater Accra we can see a clearer list of top stations than would emerge nationally.  In Greater Accra, Peace FM ranks first, with an average of 27% share, and Adom FM is second with 23% share. The top stations in Greater Accra are listed below. 

To access the full breakdown of station ratings, audience size, and share by state, or to segment data by age, gender, or LSM, subscribe to Kantar–GeoPoll Media Measurement by clicking below. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Radio Ratings in Ghana, May-July 2015 appeared first on GeoPoll.