Our Survey Panels in Tanzania
Our ratings insights in Tanzania are collected from 2,000 respondents across the country via mobile surveys and in accordance with international standards and guidelines on use of mobile phones as a means of research data collection. As the leading provider of overnight ratings for TV and radio in Africa, we pride ourselves on offering best-in-class quality, impartiality and speed in all of our work. As a result, multinational firms, local organizations and implementing partners rely on GeoPoll‘s market research insights to make decisions—whether results verify success or identify areas of improvement.

Quarterly KGMM Top Stations Report
KGMM can be used by any industry stakeholder who subscribes to the service, be it a media owner, brand, or agency. We are solely responsible for designing the methodology, validating and releasing the results. GeoPoll respondents are randomly selected to join our panels and provide their direct voice about their views and preferences. On an annual basis, GeoPoll conducts establishment surveys to confirm the top stations in each country and performs other routine methodology improvements. GeoPoll station lists and methodology are fixed and non-negotiable. They are then set in the GeoPoll Technical Methodology Report which is available upon request by the industry.
                                         Figure 1 A breakdown of our KGMM product methodology

PAMRO & ESOMAR Membership
We currently are, and have been a member of Pan African Media Research Organization (PAMRO) since the launch of our KGMM product and we abide by best practices and guidelines of conducting media research in Africa as set out by PAMRO. We are also members of European Society for Opinion and Marketing Research (ESOMAR), an international membership organisation for data and research professionals.  We accordingly abide by the highest professional standards and guidelines in market  and mobile research (pdf).

Our Market Research Services Compliance

• Mobile Accord’s GeoPoll market research services are in full compliance with 12 articles of the International Chamber of Commerce – ICC/ESOMAR Code.  Research is defined as, “the systematic gathering and interpretation of information about individuals and organisations. It uses the statistical and analytical methods and techniques of the applied social, behavioral and data sciences to generate insights and support decision-making by providers of goods and services, governments, non-profit organisations and the general public.”
• The code has been signed by more than 60 associations since its inception in 1948 and spans more than 50 countries.
• The ESOMAR code stipulates standards of “ethical and professional conduct designed to maintain public confident in research” to which members must abide. The three fundamental principles are:
  1. Researchers must be transparent with subjects about the purpose of the research
  2. Personal data about the respondents must be protected from unauthorized use
  3. Researchers must be ethical and do no harm to subjects and do no harm to the reputation of market research

                                              Figure 2 A step by step process on how KGMM panels are formed

GeoPoll adheres to all three fundamental principles. We conform to the best-in-class and industry-leading methodology to provide consistent, reliable, fast and affordable data. We firmly and proudly stand by our methodologies and our data and we are happy to discuss these subjects with any person or party at any time.

For any queries and/or clarification, feel free to email us on marketing(at)geopoll(dot)com

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The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  The GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Rwanda, Tanzania, Nigeria, Ethiopia and Afghanistan to provide media insights into markets where data is scarce.

The 2nd Quarter 2017 Report Highlights

Uganda

Amongst the top 10 radio stations in Uganda, CBS Radio takes the lead in ratings as from 6AM-10AM and between 8PM-10PM while Capital FM leads between 10AM-8PM. NTV takes the lead in ratings during peak hours followed by Bukedde and NBS respectively. View the Full Report

Kenya
Radio Citizen maintains the lead in ratings throughout the day in Q2 with its highest ratings being 5.39 between 6-8AM. Citizen TV has the leading spot in ratings during peak hours at the national level. Citizen maintains its highest rating being around the primetime. View the full Report

Nigeria
There is a stiff competition between Wazobia FM and Ray Power FM for the first position in ratings.  Zee World consistently is the leading station in ratings during peak hours at the national level. Its highest point lies at 7PM with an average of 3.55. View the full Report

Tanzania
Clouds has the highest radio ratings throughout the day in Q2. Its highest point lies between 2-4PM with an average of 8.43. ITV has the clear top spot in ratings between 8-9PM, with more than twice the ratings of the nearest competitor.  View the full Report

Ghana
There is a stiff competition for the first position in ratings between UTV and Adom TV in Ashanti Ghana.  During peak hours in Greater Accra Ghana, UTV have the most ratings with its highest point being at 8.30PM with an average of 6.65.  View the full Report

Ethiopia
In Addis Abeba region in Ethiopia, Sheger radio station is consistently leading in ratings throughout the day followed by Bisrat except between 6-8AM. Kana TV station in Ethiopia tends to have more ratings during peak hours as compared to other TV stations. View the full Report

Afghanistan
Arman FM maintains its highest ratings throughout the day in Afghanistan with its top spot being between 2-4PM with an average of 4.48. Tolo TV station has the most ratings during peak hours as compared to the other TV stations in Afghanistan. View full Report

Rwanda
Radio Rwanda maintains having the most ratings throughout the day in Q2 with its highest ratings being between 8-10PM with an average of 15.28. Rwanda TV achieves the highest share of 45.2% followed by TV1 with an audience share of 9.3%. View full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases African Media Ratings for Quarter Two 2017 appeared first on GeoPoll.

We find that throughout the week, Citizen remains on top in all time blocks, with KTN second. The only time that NTV surpasses KTN in terms of viewers is from 19:30 to 21:00 on Sundays, which is when the popular Churchill Show airs. We have observed this trend in the past, and the Churchill show continues to bring in NTV’s highest ratings of the week.

We also examined viewing trends by gender, finding that K24 and Kiss TV have the highest affinity amongst male viewers in Q1, while KBC, Family, GBS, and Inooro TV have the highest affinity among female viewers. Citizen continues to be popular amongst both males and females, with females having a slightly higher affinity for Citizen than males. In Q1, Citizen had 49% of the audience share among female viewers, and 38% of the share amongst male viewers.

Radio Trends, Q1 2016

National listenership share for radio is more spread out than for TV: while Citizen radio had a 21% share in Q1 2016, other stations including Radio Maisha (13%), Jambo (12%) and Classic (8%) draw significant audiences. Due to the large number of smaller and sometimes local radio stations, 21% of the average audience share is listening to an “Other” station, one that does not have a high enough listenership to rank nationally.  Below is a chart of radio share for Q1 2016 vs Q4 2015.

When comparing radio ratings and share by demographics, we find that male listers have a preference for Citizen, Jambo, and Maisha. Females have higher listenership than males for Classic and Kameme. Overall, Kiswahili stations maintain a consistent lead over English-language stations in Q1.

We also examined listenership by location. In Central, Citizen leads in listenership, followed by Inooro and Kameme. Classic FM is ranked third in Coast, behind Citizen and Radio Maisha, and Ramogi FM leads in Lake Topography. Star FM leads in North Eastern, followed by KBC English Service.  In Upper Eastern, Muuga FM leads over Citizen. These data demonstrate the regional differences in radio listenership and listenership trends across the country.

More TV and Radio Data

Kantar-Geopoll Media Measurement produces daily data on TV and Radio in Kenya, Ghana, Nigeria, Mozambique, Rwanda, Tanzania, Uganda, and the Democratic Republic of Congo. Data can be segmented by age, gender, and location to ensure media buyers and broadcasters are using the most up-to-date information available to make quick, informed decisions. To find out more and get pricing, contact us below.

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The post TV and Radio Trends in Kenya, Q1 2016 appeared first on GeoPoll.

Kenya
The below chart shows the average ratings from October 1^st – December 31^st 2015 for the top stations during prime time from 19:00 to 22:00.

Citizen maintains the highest ratings throughout prime time followed by KTN then NTV. NTV ratings are highest at 19:00 and 21:00, when the Swahili and English news shows are aired respectively. KTN has its highest average rating at 21:00 each evening.

The highest overall ratings recorded are at 19:00, 20:30 and 21:00 on Citizen Television. These times correspond with Citizen News’ airing of Swahili news at 19:00 and English news airing at 21:00 on Citizen.

GeoPoll also examined average share over the entire quarter. As found in Q3 and previously, Citizen had the highest share in Q4 with an average share of 44.2%. KTN and NTV rank second and third respectively. Full results are below:

Tanzania
The below chart shows the average ratings from October 1^st – December 31^st 2015 for the top stations during prime time from 19:00 to 22:00.

As demonstrated in the chart, on average ITV records the highest ratings on prime time followed by Clouds TV. This is consistent from 19:00 to 22:00. ITV sees its largest viewership spike at 20:00 to 21:00, with ratings above 6.0. Clouds TV has its highest average ratings at 19:30 and 21:00 – 22:00, when it records ratings around 3.0.

EATV comes in third in the ratings consistently throughout prime time, except for at 21:00 when Star TV eclipses EATV’s ratings with an average rating of 2.8.

ITV was also the leader by audience share from October – December 2015, with an average share of 23.4%. This is an increase of 3.5% from Q3.  Clouds has the second highest audience share at 19.9%, while EATV, TV1, and Star all have audience shares between 10 – 15%.  The full results are below:

To use KGMM data to analyze station performance, target audiences, and plan ad spend, contact us about subscribing to our daily data set.  KGMM overnight ratings data is available 24/7 via an interactive dashboard that includes media planning and post-campaign evaluation tools.

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Kenya and Tanzania, Q4 2015 appeared first on GeoPoll.

GeoPoll has followed the trend closely since January 2015, when we conducted an initial survey that indicated that less than half of TV owners had access to digital signal.  This percentage increased throughout 2015, and by July 2015 we found that 63% of those with TVs owned a set top box and were able to access digital signal.

Our most recent survey was conducted in December and again looked to assess the penetration of set top boxes in Kenya.  In December, 71% of those with TV sets owned a set top box, up 8% from the 63% who owned a set top box in July. In Nairobi, which was the first area to transition to digital signal, 79% now own a set top box, which is a 7% increase from July.

The study also indicated an increase in the number of people paying a monthly fee to access services from 62% in March 2015 to 70% in December 2015.

GoTV remains the most prevalent model of set top box, with 41% of respondents owning a GoTV box, compared to 24% who own a Star Times box. The study also found that 46% of respondents are planning to buy a second decoder, with respondents citing monthly costs and the desire to have additional channels as reasons they would purchase a second decoder.

The digital migration increased the number of channels available from the analogue platform. Surfing for new channels has dropped from a high of 67% in March 2015.  In December, 55% of respondents indicated that they are still exploring new channels.

In December, 45% of those who have not yet switched to digital indicated they had not made the switch because it was too expensive. This percentage has declined since March, possibly due to increasingly affordable set top boxes: in March 58% said they hadn’t switched over because set top boxes were too expensive.

If you are interested in the full data set, which includes set top box penetration broken down by region, data on popular channels, and more, please click below to contact us.

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The post Kenya’s Analogue to Digital TV Switch, Part 4 appeared first on GeoPoll.

From July 1st to September 30th, 2015 GeoPoll found that Citizen maintains the highest ratings overall during the evening prime time, seeing their highest viewership at 19:00 and 21:00 when Swahili and English news shows are airing.  During both of these time periods, Citizen has a rating of over 10.0.  KTN comes second in terms of ratings, with ratings peaks of 3.2 at 20:30 and 3.8 at 21:30.  

GeoPoll also examined the top stations in Kenya by average share, finding that Citizen, KTN, and NTV come in first, second, and third respectively. They are followed by K24 and QTV.  Together, the top 5 stations command approximately 88% of the audience share in Kenya. 

GeoPoll’s data also includes findings on male versus female viewership. From July – September, we find that Citizen has a higher share among female viewers, 57%, compared to male viewers, 47%.  NTV has a higher share with male viewers: it commands an average share of 17.5% of male viewers, and 13.0% of female viewers. 

KGMM is available on a subscription basis in Kenya with special rates for broadcasters. Click below to contact us for more information and a GeoPoll representative will be in touch shortly. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Kenya, July – September 2015 appeared first on GeoPoll.

Citizen radio maintained high ratings throughout May – July, with sustained high ratings throughout the day. Radio Maisha and Radio Jambo are second and third overall with higher ratings in the morning between 06:00 and 10:00. when their popular morning shows “Maisha Asubuhi” and “Gidi na Ghost asubuhi” air.

GeoPoll also examined average the entire period from May 1st – July 31st. GeoPoll found that Citizen Radio controls ¼ of the listenership followed by Radio Maisha and Radio Jambo. Radio Jambo which, previously ranked 2^nd has slipped to number 3.  Due to the prevalence of local and smaller radio stations, 21.8% of listeners on average are tuned in to stations other than the main ones listed below. The full ratings from February to April can be seen in our last report on radio listenership in Kenya. 

To view more data on audience size, ratings, and share of radio, TV, or print in Kenya contact us by clicking below. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top Kenya Radio Stations, May-July appeared first on GeoPoll.

For the past few months we have run regular surveys on digital migration in Kenya, and are pleased to release our newest report. From March to July, we have observed an average of 46% who report that they have a TV in their household, and the remainder of this data is based on those respondents who have a TV. 

We have found that of those who have a TV in their household, similar proportions have reported owning a set top box in May, June, and July. In July 63% reported owning a set top box. This percentage is higher in Nairobi, where in July 72% of those who have a TV reported owning a set top box. Overall, set top box penetration is highest in Nairobi, Rift Valley, and Central.

For the high-level report, including information on set top box penetration from May-July 2015, preferred types of set top box, viewing and channel surfing habits of those with set top boxes, and barriers to access for those who have not switched, click below or contact us to inquire about the full, 15 question data set. 

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The post Kenya’s Analogue to Digital Migration Part 3 appeared first on GeoPoll.

Survey Details 

GeoPoll conducted a survey on the 11^th of March 2015 to measure the penetration of digital set top boxes (STB) in Kenya. It also measured the satisfaction levels of the digital platform amongst Kenyan consumers. The research was collected through SMS based mobile surveys, conducted amongst 945 respondents across Kenya.

From 1860 people who were invited to participate in the surveys GeoPoll collected 945 completed surveys. All respondents indicated that they had a television in their household.

Set Top Box Penetration 

The digital set top boxes penetration was 38% at a national level with Nairobi having the highest penetration of STB at 53%.  GeoPoll’s data demonstrates that the digital switch encouraged the purchasing of STB, with 54% of the respondents indicating that they purchased the set top box during within the last 3 months. 

The digital migration was meant to deliver more content with a promise of better picture and sound quality. From the response received, the total percentages of respondents that answered Good or Excellent was 89% for Picture Quality, 91% for Sound Quality, and 89% for Content Quality, indicating that there is a high satisfaction level from people already accessing digital signals.

Programming Content & Viewership Patterns

The survey also aimed at understanding what content the current consumers found appealing. Local news and content still commands a high level of interest (42%).

The digital platform has offered an increased choice of programs and channels available to the consumers. The survey aimed at establishing whether this choice was affecting viewership patterns. Only 33% of the people with set top boxes have maintained their television viewership patterns, with 67% indicating that they were exploring new channels. 34% indicated watching over 15 channels.

Offers on Set Top Boxes

The competition for the sales of STB has led to unique offers in the market where the first two months are free and a monthly payment applies after these initial months. 67% of the respondents who purchased STB with this offer indicated that they would pay monthly to continue accessing the premium channels.

Barriers to Access

Of those respondents who have not yet bought a STB, cost still remains the highest barrier, with 58% saying they were too expensive.  9% indicated availability challenges. 

For daily data on media ratings in Kenya, Ghana, Tanzania, Nigeria, or Uganda click below to sign up for our Media Measurement Service. 

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