In Africa, where Radio and TV are still kings, the growth of a variety of channels on Radio has seen the rise of community radio that has curated content based on the various indigenous languages spoken across Africa. Although the growth in TV ownership has not been as rapid than that of Radio, there is still a significant growth even as the content becomes diverse and localized.

GeoPoll’s Audience Measurement Service provides daily ratings that track audience behavior for the media landscape in 11 countries across Africa, the Middle East, and the Caribbean. For Quarter One 2018, we are pleased to provide high-level media insights that offer a better understanding of the TV and Radio audience in Kenya, Uganda, Nigeria, and Rwanda by focusing on the following aspects of audience measurement:

Radio Ratings 

• Top 5 radio stations quarterly trend audience share
• Audience measurement share of selected radio stations for the past 1 year
• Top radio stations day part analysis for the quarter
• Top 3 radio stations at regional level

Television Ratings

• Top 5 TV stations in audience share for the past 3 quarters
• Audience market share of selected TV stations for the past 1 year
• Country’s top 5 TV stations day part analysis for the quarter

Audience Measurement in Africa: Highlights

Kenya Audience Ratings

Radio Maisha and Kiss FM maintain their share of 12% and 7% respectively since July 2017.   Citizen TV takes the leading position in audience share from July 2017. KTN drops by 1% share in Q4 2017. Download Report. 

Uganda Audience Ratings

Bukedde FM and Radio West gain a 1% share each in Q1 2018 whereas NBS FM losing the 1% share. NTV is ranked the 1^st in audience share in the past 1 year with its peak being spotted in April, October and November 2017. Download Report. 

Nigeria Audience Ratings

Ray Power FM, Splash FM, and Adaba FM tend to maintain their shares of 8%, 3%, and 3% respectively from July 2017. There is a general increase in audience share for the top 5 TV stations from July 2017. Channels TV has the most viewership during peak hours in Q1 2018. Download Report.

Rwanda Audience Ratings

Radio Rwanda achieves its highest audience share of 35% in Q3 2017 then maintaining its 30% share thereafter. The most audience share is attained by Rwanda TV between July to September 2017 with a share of 37%. Download Report.

About GeoPoll’s Audience Measurement Service

GeoPoll’s Audience Measurement Service is the first and only provider of daily, overnight audience measurement ratings in multiple countries throughout Africa, Asia, and the Caribbean. Developed in conjunction with Kantar Media, GeoPoll’s Audience Measurement Service uses a unique mobile-based methodology to capture watching, listening, and reading trends in real-time, providing media owners and agencies with accurate, up-to-date data. To learn more please contact us.

The post GeoPoll Quarter One 2018 Radio & TV Audience Ratings Report appeared first on GeoPoll.

Without the measurement and data infrastructure to enable this accountability, global clients’ African media budgets often do not get the investment they deserve. A lot of ad spend is wasted, either because it is reaching the wrong target audience, or it is reaching the right audience but less cost effective than it should be. It has previously been very difficult to monitor the return on investment of ad spend as there has not been a  consistent, objective way of tracking campaign reach and frequency.  Until Now!!! 

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in  Kenya, Uganda, Nigeria, Ethiopia, Rwanda, and Afghanistan to provide media insights into markets where data is scarce. You no longer need to bet on which media channel is most effective for your advertising expenditure.

GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio, and Print.

The Highlights

Uganda
Capital FM has the most ratings in the Central region, Uganda with an average of 4.7 between 6-10AM.  During peak hours, NTV has the most viewership having its peak being spotted at 9PM with an average of 6.9.

Kenya
Kiss FM being an English station continues to perform among the top 5 competing with Kiswahili stations that have traditionally dominated. There is a stiff competition between KTN and NTV for the 2^nd position in ratings.
View report.

Nigeria
Radio listeners in Nigeria tends to spent most of their time listening to Ray Power FM, Wazobia FM and Cool FM throughout the day. Channels TV is the leading TV station in Q4, 2017 in Nigeria with its most being spotted at 9.30PM with an average of 3.2.
View report.

Ethiopia
FBC (Fana) has the most viewership in Ethiopia with its highest point being between 6-8AM with an average of 10.9.  Kana leads in ratings during peak hours while having its peak being at 8.30PM with an average of 9.3. EBS attains the 2^nd position
View report.

Afghanistan
Arman FM is the first in ratings throughout the day with its peak being between 4-6PM. Radio Azadi takes the 2^nd position in ratings. TV Viewers in Afghanistan are loyal to Tolo TV during Peak hours. The highest ratings of Tolo TV are spotted at 7PM and 9PM with an average of 2.2.
View report.

Rwanda
Rwanda radio listeners are loyal to Radio Rwanda throughout the day with its highest point being between 8-10PM. Rwanda TV has the most affinity from TV viewers in Q3, 2017 during peak hours. Its highest point is being spotted 8PM with an average of 5.3.
View report.

About Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in  Kenya, Uganda, Nigeria, Ethiopia, Rwanda and Afghanistan to provide media insights into markets where data is scarce.

The Highlights

Uganda
There is stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio tends to lead in share with 12%. TV viewers show loyalty to NTV during peak hours with its highest point spotted at 7:00 pm with an average of 6.2.
Read the full report.

Kenya
Radio Citizen has the highest ratings throughout the day, peaking between 6:00 am and 8:00 am. Citizen TV has captured a lot of affinity of TV viewers during peak hours, the highest ratings spotted between 8:30 pm and 9:30 pm.
Read the full report.

Nigeria
In Nigeria, there is stiff competition from listeners for Ray Power FM and Wazobia FM.  Zee World TV has the highest ratings from 7:00 pm and 9:00 pm, peaking between 7:00 pm and 8:00 pm.
Read the full report.

Ethiopia
FBC (Fana) Radio has the most ratings in Q3 throughout the day with its peak occurring between 6:00 am and 8:00 am. TV viewers in Q3 have their loyalty to Kana TV during peak hours with its highest ratings spotted at 8:30 pm.
Read the full report.

Afghanistan
There is consistency in Arman FM ratings for the top spot throughout the day. Arman FM’s highest spot is observed between 4:00 and 6:00 pm. TV viewers in Afghanistan are more loyal to Tolo TV station during peak hours. The highest ratings for Tolo TV are spotted at 8:00 pm .
Read the full report.

Rwanda
Radio listeners have more affinity to Radio Rwanda throughout the day with its highest spot being between 8:00 and 10:00 pm. Rwanda TV has the most affinity from TV viewers in Q3 during peak hours, which is spotted at 8:00 pm with an average of 5.3.
Read the full report.

About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa appeared first on GeoPoll.

According to  Betting Control and Licensing Board (BCLB), there are close to 30 licensed sports betting companies Kenya with SportPesa touted as the largest and most popular.

Just how popular is it?

There has previously been no hard data to support the claim that SportPesa is the largest with many only speculating on just how much time Kenyans are spending on the betting sites in comparison to other popular websites such as Facebook, Twitter and YouTube.

As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, print and Internet, GeoPoll is pleased to release this report on the top 10 websites in the month of September 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us. 

Facebook Still King, SportPesa ranked No. 8

Although Facebook continues to be the most frequented website by Kenyans with a total of 15M indicating that they visited the site in the month of September, SportPesa was the 8th most visited website with a total of 1.5M visits.   Whatsapp and Opera Mini were among the top five though they are platforms and not strictly websites.

Women in Sports Betting
Sports  betting is believed to be a preserve of menfolk, however, according to our survey, a total of 498,000 women indicated that they have visited the sports betting site within the last month. This is in comparison to over 900,000 men who included SportPesa among their sites they had visited in the same period.

Sports betting is slowly becoming the new past time for a number Kenyans with those aged between 25-34 years showing the most interest. In our next report, we will be sharing the rankings for all sports betting companies in Kenya.

To get a complete breakdown of the daily surveys on audience habits for internet, Tv, radio and print, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

The post SportPesa among Kenya’s top 10 visited Websites appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  The GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Rwanda, Tanzania, Nigeria, Ethiopia and Afghanistan to provide media insights into markets where data is scarce.

The 2nd Quarter 2017 Report Highlights

Uganda

Amongst the top 10 radio stations in Uganda, CBS Radio takes the lead in ratings as from 6AM-10AM and between 8PM-10PM while Capital FM leads between 10AM-8PM. NTV takes the lead in ratings during peak hours followed by Bukedde and NBS respectively. View the Full Report

Kenya
Radio Citizen maintains the lead in ratings throughout the day in Q2 with its highest ratings being 5.39 between 6-8AM. Citizen TV has the leading spot in ratings during peak hours at the national level. Citizen maintains its highest rating being around the primetime. View the full Report

Nigeria
There is a stiff competition between Wazobia FM and Ray Power FM for the first position in ratings.  Zee World consistently is the leading station in ratings during peak hours at the national level. Its highest point lies at 7PM with an average of 3.55. View the full Report

Tanzania
Clouds has the highest radio ratings throughout the day in Q2. Its highest point lies between 2-4PM with an average of 8.43. ITV has the clear top spot in ratings between 8-9PM, with more than twice the ratings of the nearest competitor.  View the full Report

Ghana
There is a stiff competition for the first position in ratings between UTV and Adom TV in Ashanti Ghana.  During peak hours in Greater Accra Ghana, UTV have the most ratings with its highest point being at 8.30PM with an average of 6.65.  View the full Report

Ethiopia
In Addis Abeba region in Ethiopia, Sheger radio station is consistently leading in ratings throughout the day followed by Bisrat except between 6-8AM. Kana TV station in Ethiopia tends to have more ratings during peak hours as compared to other TV stations. View the full Report

Afghanistan
Arman FM maintains its highest ratings throughout the day in Afghanistan with its top spot being between 2-4PM with an average of 4.48. Tolo TV station has the most ratings during peak hours as compared to the other TV stations in Afghanistan. View full Report

Rwanda
Radio Rwanda maintains having the most ratings throughout the day in Q2 with its highest ratings being between 8-10PM with an average of 15.28. Rwanda TV achieves the highest share of 45.2% followed by TV1 with an audience share of 9.3%. View full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases African Media Ratings for Quarter Two 2017 appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars.  the GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The 4th Quarter 2016 Report Highlights

Uganda

Capital FM achieves the top spot consistently throughout the day nationally with its highest point being between 6-8AM. NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 7.97.  View the Full Report

Kenya
Radio Citizen maintains the top spot with its share of 15.1% of all listeners followed by Radio Maisha with a share of 11.3%. Citizen TV leads with the highest share of 31.9% of viewers followed by KTN at 10.8% then NTV at 8.3% nationally. KTN News is fourth in share with an average of 8.0%. View the Full Report

Nigeria
Wazobia FM is the leading radio station in ratings throughout the day nationally. Its highest ratings are between 4-6PM with an average of 2.97. Channels TV achieves the highest share with an average of 15.3% of all viewers nationally. View the Report

Tanzania
Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 7.80. There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, between 8:00-9:00, ITV takes a dramatic lead in ratings nationally.  View the Full Report

Ghana
Peace FM takes the lead in shares with an average of 9.7% followed by Adom FM with a share of 9.0%. There is a stiff competition amongst the other radio stations at a national level. There is stiff competition among UTV, Adom TV and TV3 during the peak hours. UTV emerges to get the highest ratings nationally between 8-9.30PM with its highest ratings being at 8.30PM with an average of 6.42  View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016 appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. Our overnight media ratings deliver daily insights on audience measurement data for TV, Radio and print.

The Report Highlights

Mozambique
Rm Antena Nac Achieved the top spot with an average of 13.0% of all listeners, followed by Miramar with an average of 7.3%. Miramar has the highest rating nationally during peak hours between 9PM-10PM.  View the Full Report

Democratic Republic of Congo
Radio Okapi is still the leading Radio Station in Democratic Republic of Congo. Radio Okapi achieves the highest share nationally with an average of 36.0%. RTNC is the leading TV station Democratic Republic of Congo averaging 27.6% of viewers followed by Canal+ averaging 23.6%. View the Full Report

Rwanda
Radio Rwanda has the top spot, averaging 32.0% of all listeners followed by Kiss FM with an average share of 8.1%. Rwanda TV achieves the highest share with an average of 35.7% followed with a great difference by TV1 with an average share of 14.8%.  View the Full Report

Uganda
Capital FM takes a consistent lead in the ratings nationally with its highest rating being between 6-8AM with an average of 3.66. NTV Uganda leads in ratings nationally with the highest ratings being at 9PM with an average of 8.41 followed by at 7PM with an average of 7.95. View the Full Report

Kenya
Citizen Radio has the top spot, averaging 15.4% of all listeners. Citizen TV is the most watched averaging 33.5% of viewers followed by KTN at 11.2%. View the Full Report

Nigeria
Wazobia FM takes the lead in ratings at the national level averaging 9.0% of all listeners followed by Ray Power FM with an average of 6.9%. AIT achieves the highest share with an average of 13.9% of all the listeners nationally followed by a slight difference from Channels TV which has an average share of 13.0%. View the Report

Tanzania
Clouds FM is the top radio station averaging 17.3% of all listeners followed by Radio Free Africa. ITV leads in ratings nationally with its highest ratings being at 8PM with an average of 6.76. View the Full Report

Ghana
UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%. Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases Pan African Media Ratings for 3rd Quarter appeared first on GeoPoll.

To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.

Top TV Stations

UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.

GeoPoll also examined average share across the entire day during Q3 2016.

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.

Top Radio Stations

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.

GeoPoll also examined average share for Q3 2016:

Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.

To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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Top TV Stations

Radio-Television Nationale Congolaise (RTNC) is by far the most popular TV station in the Democratic Republic of Congo, with an average rating of 5.0 in Q1 and 3.1 in Q4 2016. It also accounts for on average 36% of audience share. Radio Tele Mwangaza is the second most popular TV station, with 7% audience share and an average rating of 0.9, followed by Digital Congo TV and Malaika TV. International French-language channels TV Monde and Canal+ also rank in the top TV channels across the country.  Interestingly, 30% of audience share on average goes to “other” channels not listed below, likely due to a number of regional stations across the large country. Below is the full list of ratings for Q1 2016 and Q4 2015:

Top Radio Stations

Radio is a popular media in the DRC, which results in high ratings for the most popular stations. Radio Okapi, a large network which provides news and information in French and the four national languages of the DRC, leads in the ratings with an average rating of 9.8 and share of 35% in Q1 2016, down slightly from a rating of 10.2 and share of 36% in Q4 2015.  Radio-Television Nationale Congolaise (RTNC) is the second most popular station, with a rating of 5.2 and average audience share of 19% in Q1, which is up from 3.3 and 12% share in Q4 2015. Radio France International ranks number three, with an average rating 0f 4.3 and audience share of 13% in Q1 2016.

In Q1 2016 the top three stations accounted for 70% of audience share, and 15% of the audience on average was listening to an “other” station that did not rank nationally. The full breakdown of audience share can be seen in the chart below:

To get a complete breakdown of DRC media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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