Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East

Njeri Wangari — Tue, 06 Feb 2018 14:39:09 +0000

With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets in their advertising expenditure, distributing their ad spend across a variety of channels and timeslots to ensure that their target market is adequately reached with advertising. This should not be happening in a digital age.

Without the measurement and data infrastructure to enable this accountability, global clients’ African media budgets often do not get the investment they deserve. A lot of ad spend is wasted, either because it is reaching the wrong target audience, or it is reaching the right audience but less cost effective than it should be. It has previously been very difficult to monitor the return on investment of ad spend as there has not been a consistent, objective way of tracking campaign reach and frequency. Until Now!!!

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Kenya, Uganda, Nigeria, Ethiopia, Rwanda, and Afghanistan to provide media insights into markets where data is scarce. You no longer need to bet on which media channel is most effective for your advertising expenditure.

GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio, and Print.

The Highlights

Uganda
Capital FM has the most ratings in the Central region, Uganda with an average of 4.7 between 6-10AM. During peak hours, NTV has the most viewership having its peak being spotted at 9PM with an average of 6.9.

View report.

Kenya
Kiss FM being an English station continues to perform among the top 5 competing with Kiswahili stations that have traditionally dominated. There is a stiff competition between KTN and NTV for the 2^nd position in ratings.
View report.

Nigeria
Radio listeners in Nigeria tends to spent most of their time listening to Ray Power FM, Wazobia FM and Cool FM throughout the day. Channels TV is the leading TV station in Q4, 2017 in Nigeria with its most being spotted at 9.30PM with an average of 3.2.
View report.

Ethiopia
FBC (Fana) has the most viewership in Ethiopia with its highest point being between 6-8AM with an average of 10.9. Kana leads in ratings during peak hours while having its peak being at 8.30PM with an average of 9.3. EBS attains the 2^nd position
View report.

Afghanistan
Arman FM is the first in ratings throughout the day with its peak being between 4-6PM. Radio Azadi takes the 2^nd position in ratings. TV Viewers in Afghanistan are loyal to Tolo TV during Peak hours. The highest ratings of Tolo TV are spotted at 7PM and 9PM with an average of 2.2.
View report.

Rwanda
Rwanda radio listeners are loyal to Radio Rwanda throughout the day with its highest point being between 8-10PM. Rwanda TV has the most affinity from TV viewers in Q3, 2017 during peak hours. Its highest point is being spotted 8PM with an average of 5.3.
View report.

About Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East appeared first on GeoPoll.

Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa

Njeri Wangari — Wed, 08 Nov 2017 06:25:29 +0000

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. We have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017 (July – September).

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars. GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Kenya, Uganda, Nigeria, Ethiopia, Rwanda and Afghanistan to provide media insights into markets where data is scarce.

The Highlights

Uganda
There is stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio tends to lead in share with 12%. TV viewers show loyalty to NTV during peak hours with its highest point spotted at 7:00 pm with an average of 6.2.
Read the full report.

Kenya
Radio Citizen has the highest ratings throughout the day, peaking between 6:00 am and 8:00 am. Citizen TV has captured a lot of affinity of TV viewers during peak hours, the highest ratings spotted between 8:30 pm and 9:30 pm.
Read the full report.

Nigeria
In Nigeria, there is stiff competition from listeners for Ray Power FM and Wazobia FM. Zee World TV has the highest ratings from 7:00 pm and 9:00 pm, peaking between 7:00 pm and 8:00 pm.
Read the full report.

Ethiopia
FBC (Fana) Radio has the most ratings in Q3 throughout the day with its peak occurring between 6:00 am and 8:00 am. TV viewers in Q3 have their loyalty to Kana TV during peak hours with its highest ratings spotted at 8:30 pm.
Read the full report.

Afghanistan
There is consistency in Arman FM ratings for the top spot throughout the day. Arman FM’s highest spot is observed between 4:00 and 6:00 pm. TV viewers in Afghanistan are more loyal to Tolo TV station during peak hours. The highest ratings for Tolo TV are spotted at 8:00 pm .
Read the full report.

Rwanda
Radio listeners have more affinity to Radio Rwanda throughout the day with its highest spot being between 8:00 and 10:00 pm. Rwanda TV has the most affinity from TV viewers in Q3 during peak hours, which is spotted at 8:00 pm with an average of 5.3.
Read the full report.

About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.