The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  GeoPoll’s overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in  Kenya, Uganda, Nigeria, Ethiopia, Rwanda and Afghanistan to provide media insights into markets where data is scarce.

The Highlights

Uganda
There is stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio tends to lead in share with 12%. TV viewers show loyalty to NTV during peak hours with its highest point spotted at 7:00 pm with an average of 6.2.
Read the full report.

Kenya
Radio Citizen has the highest ratings throughout the day, peaking between 6:00 am and 8:00 am. Citizen TV has captured a lot of affinity of TV viewers during peak hours, the highest ratings spotted between 8:30 pm and 9:30 pm.
Read the full report.

Nigeria
In Nigeria, there is stiff competition from listeners for Ray Power FM and Wazobia FM.  Zee World TV has the highest ratings from 7:00 pm and 9:00 pm, peaking between 7:00 pm and 8:00 pm.
Read the full report.

Ethiopia
FBC (Fana) Radio has the most ratings in Q3 throughout the day with its peak occurring between 6:00 am and 8:00 am. TV viewers in Q3 have their loyalty to Kana TV during peak hours with its highest ratings spotted at 8:30 pm.
Read the full report.

Afghanistan
There is consistency in Arman FM ratings for the top spot throughout the day. Arman FM’s highest spot is observed between 4:00 and 6:00 pm. TV viewers in Afghanistan are more loyal to Tolo TV station during peak hours. The highest ratings for Tolo TV are spotted at 8:00 pm .
Read the full report.

Rwanda
Radio listeners have more affinity to Radio Rwanda throughout the day with its highest spot being between 8:00 and 10:00 pm. Rwanda TV has the most affinity from TV viewers in Q3 during peak hours, which is spotted at 8:00 pm with an average of 5.3.
Read the full report.

About Media Measurement
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post Q3 Media Ratings & Audience Share for Radio & TV Stations, Africa appeared first on GeoPoll.

According to  Betting Control and Licensing Board (BCLB), there are close to 30 licensed sports betting companies Kenya with SportPesa touted as the largest and most popular.

Just how popular is it?

There has previously been no hard data to support the claim that SportPesa is the largest with many only speculating on just how much time Kenyans are spending on the betting sites in comparison to other popular websites such as Facebook, Twitter and YouTube.

As part of Kantar-GeoPoll Media Measurement‘s daily surveys on audience habits for TV, radio, print and Internet, GeoPoll is pleased to release this report on the top 10 websites in the month of September 2016. To learn more about KGMM, see a demo of the system, and sign up for an account please contact us. 

Facebook Still King, SportPesa ranked No. 8

Although Facebook continues to be the most frequented website by Kenyans with a total of 15M indicating that they visited the site in the month of September, SportPesa was the 8th most visited website with a total of 1.5M visits.   Whatsapp and Opera Mini were among the top five though they are platforms and not strictly websites.

Women in Sports Betting
Sports  betting is believed to be a preserve of menfolk, however, according to our survey, a total of 498,000 women indicated that they have visited the sports betting site within the last month. This is in comparison to over 900,000 men who included SportPesa among their sites they had visited in the same period.

Sports betting is slowly becoming the new past time for a number Kenyans with those aged between 25-34 years showing the most interest. In our next report, we will be sharing the rankings for all sports betting companies in Kenya.

To get a complete breakdown of the daily surveys on audience habits for internet, Tv, radio and print, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

The post SportPesa among Kenya’s top 10 visited Websites appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars.  the GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The 4th Quarter 2016 Report Highlights

Uganda

Capital FM achieves the top spot consistently throughout the day nationally with its highest point being between 6-8AM. NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 7.97.  View the Full Report

Kenya
Radio Citizen maintains the top spot with its share of 15.1% of all listeners followed by Radio Maisha with a share of 11.3%. Citizen TV leads with the highest share of 31.9% of viewers followed by KTN at 10.8% then NTV at 8.3% nationally. KTN News is fourth in share with an average of 8.0%. View the Full Report

Nigeria
Wazobia FM is the leading radio station in ratings throughout the day nationally. Its highest ratings are between 4-6PM with an average of 2.97. Channels TV achieves the highest share with an average of 15.3% of all viewers nationally. View the Report

Tanzania
Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 7.80. There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, between 8:00-9:00, ITV takes a dramatic lead in ratings nationally.  View the Full Report

Ghana
Peace FM takes the lead in shares with an average of 9.7% followed by Adom FM with a share of 9.0%. There is a stiff competition amongst the other radio stations at a national level. There is stiff competition among UTV, Adom TV and TV3 during the peak hours. UTV emerges to get the highest ratings nationally between 8-9.30PM with its highest ratings being at 8.30PM with an average of 6.42  View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases Pan African Media Ratings for 4th Quarter 2016 appeared first on GeoPoll.

The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. Our overnight media ratings deliver daily insights on audience measurement data for TV, Radio and print.

The Report Highlights

Mozambique
Rm Antena Nac Achieved the top spot with an average of 13.0% of all listeners, followed by Miramar with an average of 7.3%. Miramar has the highest rating nationally during peak hours between 9PM-10PM.  View the Full Report

Democratic Republic of Congo
Radio Okapi is still the leading Radio Station in Democratic Republic of Congo. Radio Okapi achieves the highest share nationally with an average of 36.0%. RTNC is the leading TV station Democratic Republic of Congo averaging 27.6% of viewers followed by Canal+ averaging 23.6%. View the Full Report

Rwanda
Radio Rwanda has the top spot, averaging 32.0% of all listeners followed by Kiss FM with an average share of 8.1%. Rwanda TV achieves the highest share with an average of 35.7% followed with a great difference by TV1 with an average share of 14.8%.  View the Full Report

Uganda
Capital FM takes a consistent lead in the ratings nationally with its highest rating being between 6-8AM with an average of 3.66. NTV Uganda leads in ratings nationally with the highest ratings being at 9PM with an average of 8.41 followed by at 7PM with an average of 7.95. View the Full Report

Kenya
Citizen Radio has the top spot, averaging 15.4% of all listeners. Citizen TV is the most watched averaging 33.5% of viewers followed by KTN at 11.2%. View the Full Report

Nigeria
Wazobia FM takes the lead in ratings at the national level averaging 9.0% of all listeners followed by Ray Power FM with an average of 6.9%. AIT achieves the highest share with an average of 13.9% of all the listeners nationally followed by a slight difference from Channels TV which has an average share of 13.0%. View the Report

Tanzania
Clouds FM is the top radio station averaging 17.3% of all listeners followed by Radio Free Africa. ITV leads in ratings nationally with its highest ratings being at 8PM with an average of 6.76. View the Full Report

Ghana
UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%. Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. View the Full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

Request for a Demo, subscribe to GeoPoll Media Measurement or be notified when GeoPoll Media Measurement launches in other countries

The post GeoPoll Releases Pan African Media Ratings for 3rd Quarter appeared first on GeoPoll.

To learn more about KGMM, see a demo of the system, and sign up for an account please contact us.

Top TV Stations

UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.

GeoPoll also examined average share across the entire day during Q3 2016.

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.

Top Radio Stations

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.

GeoPoll also examined average share for Q3 2016:

Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.

To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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The post TV and Radio Audience Statistics in Ghana, Q3 2016 appeared first on GeoPoll.

Top TV Stations

Radio-Television Nationale Congolaise (RTNC) is by far the most popular TV station in the Democratic Republic of Congo, with an average rating of 5.0 in Q1 and 3.1 in Q4 2016. It also accounts for on average 36% of audience share. Radio Tele Mwangaza is the second most popular TV station, with 7% audience share and an average rating of 0.9, followed by Digital Congo TV and Malaika TV. International French-language channels TV Monde and Canal+ also rank in the top TV channels across the country.  Interestingly, 30% of audience share on average goes to “other” channels not listed below, likely due to a number of regional stations across the large country. Below is the full list of ratings for Q1 2016 and Q4 2015:

Top Radio Stations

Radio is a popular media in the DRC, which results in high ratings for the most popular stations. Radio Okapi, a large network which provides news and information in French and the four national languages of the DRC, leads in the ratings with an average rating of 9.8 and share of 35% in Q1 2016, down slightly from a rating of 10.2 and share of 36% in Q4 2015.  Radio-Television Nationale Congolaise (RTNC) is the second most popular station, with a rating of 5.2 and average audience share of 19% in Q1, which is up from 3.3 and 12% share in Q4 2015. Radio France International ranks number three, with an average rating 0f 4.3 and audience share of 13% in Q1 2016.

In Q1 2016 the top three stations accounted for 70% of audience share, and 15% of the audience on average was listening to an “other” station that did not rank nationally. The full breakdown of audience share can be seen in the chart below:

To get a complete breakdown of DRC media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psychographics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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