The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars.  The GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.

The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Rwanda, Tanzania, Nigeria, Ethiopia and Afghanistan to provide media insights into markets where data is scarce.

The 2nd Quarter 2017 Report Highlights

Uganda

Amongst the top 10 radio stations in Uganda, CBS Radio takes the lead in ratings as from 6AM-10AM and between 8PM-10PM while Capital FM leads between 10AM-8PM. NTV takes the lead in ratings during peak hours followed by Bukedde and NBS respectively. View the Full Report

Kenya
Radio Citizen maintains the lead in ratings throughout the day in Q2 with its highest ratings being 5.39 between 6-8AM. Citizen TV has the leading spot in ratings during peak hours at the national level. Citizen maintains its highest rating being around the primetime. View the full Report

Nigeria
There is a stiff competition between Wazobia FM and Ray Power FM for the first position in ratings.  Zee World consistently is the leading station in ratings during peak hours at the national level. Its highest point lies at 7PM with an average of 3.55. View the full Report

Tanzania
Clouds has the highest radio ratings throughout the day in Q2. Its highest point lies between 2-4PM with an average of 8.43. ITV has the clear top spot in ratings between 8-9PM, with more than twice the ratings of the nearest competitor.  View the full Report

Ghana
There is a stiff competition for the first position in ratings between UTV and Adom TV in Ashanti Ghana.  During peak hours in Greater Accra Ghana, UTV have the most ratings with its highest point being at 8.30PM with an average of 6.65.  View the full Report

Ethiopia
In Addis Abeba region in Ethiopia, Sheger radio station is consistently leading in ratings throughout the day followed by Bisrat except between 6-8AM. Kana TV station in Ethiopia tends to have more ratings during peak hours as compared to other TV stations. View the full Report

Afghanistan
Arman FM maintains its highest ratings throughout the day in Afghanistan with its top spot being between 2-4PM with an average of 4.48. Tolo TV station has the most ratings during peak hours as compared to the other TV stations in Afghanistan. View full Report

Rwanda
Radio Rwanda maintains having the most ratings throughout the day in Q2 with its highest ratings being between 8-10PM with an average of 15.28. Rwanda TV achieves the highest share of 45.2% followed by TV1 with an audience share of 9.3%. View full Report

About GeoPoll’s Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year.  Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

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