market research south africa Archives - GeoPoll https://www.geopoll.com/blog/tag/market-research-south-africa/ High quality research from emerging markets Thu, 01 Apr 2021 02:29:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.geopoll.com/wp-content/uploads/2017/12/favicon-2.png market research south africa Archives - GeoPoll https://www.geopoll.com/blog/tag/market-research-south-africa/ 32 32 Mobile Applications and Data Costs in South Africa https://www.geopoll.com/blog/mobile-applications-data-costs-south-africa/ Wed, 26 Feb 2020 23:54:47 +0000 https://www-new.geopoll.com/?p=5873 South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in […]

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South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. A study by Pew Research in 2018 found that 51% of adults in South Africa own smartphones, and an additional 40% own a basic mobile phone. In terms of total numbers, it has been found that there are 46.9 million smartphone subscriptions in South Africa, which accounts for users who have multiple phones. As smartphone penetration continues to grow in South Africa, so does the development and use of smartphone apps for messaging, transportation, streaming, and more.

Despite high rates of smartphone adoption, South Africa is plagued by high data costs which have resulted in protests and fierce competition between the country’s leading mobile network operators including MTN and Vodacom. It has been found that data costs in South Africa are more expensive than those found in other sub-Saharan African nations including Kenya, Nigeria, and Ghana. In December 2019 a report by the Competition Commission highlighted the price disparities between countries, and stated that poorer customers are forced to buy smaller data packages due to cost, limiting their capabilities. Given that a majority of mobile users in South Africa are using mobile phones as their primary way to access the internet, the high costs of data remain a challenge for many.

In order to better understand how South Africans are using their phones, what features and applications they use most often, and how much they are paying for mobile services each month, GeoPoll conducted a study with 400 South Africans via mobile web link.

This study was conducted in February 2020 among 400 respondents in South Africa, with a 50-50 male-female split, and 33-33-34 split between ages 18-24, 25-34, and 35+. Respondents were roughly nationally representative across the 9 provinces in South Africa.

Surveys were sent via mobile web, meaning respondents received an SMS message with a link that opened in a browser within their phone. Due to this methodology, all respondents had access to the internet when they took the survey, and 398 out of 400 respondents reported that they own a smartphone, as opposed to a more basic phone with internet access.

To view the full results of this study, visit this page: Smartphone Usage and Data Costs in South Africa. To conduct your own research project with GeoPoll in South Africa or another country, please contact us today.

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]]> GeoPoll Opens South Africa Market Research Office https://www.geopoll.com/blog/geopoll-research-south-africa-office/ Tue, 16 Oct 2018 22:39:58 +0000 https://www-new.geopoll.com/?p=3204 GeoPoll is pleased to announce the opening of our new office in Johannesburg, South Africa. GeoPoll has had a presence in South […]

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]]> GeoPoll is pleased to announce the opening of our new office in Johannesburg, South Africa. GeoPoll has had a presence in South Africa since 2014, working with clients including Unilever, Colgate, PHD Media, Mckinsey and OMD to deploy our multi-modal research solutions in Southern Africa. The opening of GeoPoll’s Johannesburg office signals continued growth in the region: GeoPoll has several employees already based in South Africa and is in the process of hiring research support staff, media analysts and account executives. Over the coming years GeoPoll expects the South Africa office to grow further with a mix of business development, client services, and operations staff.

This new office will enable us to further expand our public affairs portfolio while better serving our clients and partners including Ipsos, Kantar, and GFK. The South-Africa based team will continue to support our work in other countries where GeoPoll operates throughout the region such as Angola, Botswana, Lesotho, Malawi, Mozambique, Zambia, and Zimbabwe.

Market Research in South Africa

GeoPoll’s wide-ranging capabilities and panel of respondents throughout Southern Africa can be used by brands, media houses, and international development organizations looking to collect quality data from specific populations. GeoPoll conducts research via multiple modes, including SMS, voice calls (both Computer Automated Telephone Interviewing and Interactive Voice Response), face-to-face via Computer Automated Personal Interviewing, and online through the GeoPoll application and mobile web. Past projects in Southern Africa have included some of GeoPoll’s most innovative research solutions including online market research communities, trigger polls and application concept testing.

We look forward to continuing to work in South Africa – to meet with GeoPoll’s Johannesburg team to learn more about our research capabilities and respondent panel please contact us here.

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