As part of this announcement we are pleased to release a preview of the quarterly audience measurement data available in Ghana.  This unprecedented ratings* and audience share** information allows media owners and agencies to make more effective decisions on ad buys and programming.  This report includes quarterly data on the top TV stations in Ghana from July to September 2015. To subscribe to additional data from GeoPoll, which can be filtered by demographics, location, and more, register for a GeoPoll account or contact us for more information.

During Q3, which runs from July 1st to September 30th, 2015, GeoPoll found that UTV and TV3 were in close competition for viewers, as has been the case in previous quarters.  In Q3, UTV emerged as the number one station, with an average audience share of 22.4% over the three months, and TV3 was number two with a share of 20.7%.  The two stations have similar ratings throughout the day, with UTV coming out on top primarily due to their strong performance in the evening prime time.

During Q3, UTV experienced their strongest ratings during prime time on Wednesdays, Thursdays, Fridays, and Saturdays, with an average rating of 6.9 at 20:00 and 7.3 at 20:30 on those days. TV3 also experienced their strongest ratings during the evening, experiencing a daily peak from 19:00 to 20:00, with a rating of 5.6 at 19:00 and 5.4 at 19:30.  On Sundays, TV3 experiences an additional peak in viewership, with an average rating of 6.5 on Sundays at 20:30.

Behind the top two stations, GTV and Adom TV came in third and fourth with 11.6% and 10.6% audience share respectively. Below are the top national stations in Ghana by audience share.

For more data like this and options to filter ratings by demographics such as age and gender, subscribe to daily, weekly, or monthly data from Kantar-GeoPoll Media Measurement. Click below to register for an account and a GeoPoll representative will be in touch shortly.

{{cta(‘0274c761-93ec-4054-9d88-77a3cdd292a3’)}}

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post GIBA Partnership and Top TV Stations in Ghana, Q3 2015 appeared first on GeoPoll.

In April we published Ghana TV ratings finding that TV3 and UTV, the country’s newest TV station, were competing for viewers. Our November data  from GeoPoll’s Audience Measurement Service shows that UTV outperformed TV3 over the past month: UTV had an average of 696,000 viewers per half hour, and TV3 had 545,000 viewers per half hour. The state-run station, GTV, which until 1992 was the only station available, is a distant third in terms of audience size, with 356,000 viewers per half hour. Other stations including Cine Afrik, Adom TV, and JoyTV are also far behind the ratings from UTV and TV3. 

UTV and TV3 both have consistent peaks in viewership, which are apparent both on weekdays and weekends. TV3’s daily peak is from 7:00 – 8:00pm, with an average of 695,000 viewers per night tuning in to their news program, News360. Unsurprisingly, the ratings for News360 are slightly higher for Monday-Friday than Saturday-Sunday, with 727,000 viewers on average tuning in to TV3 in the 7:30 – 8:00pm time slot on weekdays. 

UTV also has a peak in the evenings every day, from 8:00 – 9:00pm. On the weekdays this peak in viewership gets as high as 988,000 viewers in the 8:30 – 9:00pm time slot. On weekends viewership is lower, with only 761,000 viewers in the 8:30 – 9:00 pm time slot on average. UTV also has a peak on weekdays at 2:30pm, with an average of 760,000 tuning in. Telenovas are typically aired during this time, which account for the peak in afternoon viewership. 

Below is the full list of the top national stations and their average number of viewers per half hour.

Top stations in Ghana, by average number of viewers per half-hour in November. 

1. UTV: 696,000
2. TV3: 545,000
3. GTV: 356,000
4. Adom TV: 320,000
5. Cine Afrik: 292,000
6. Joy TV: 246,000
7. Visat One: 242,000
8. MetroTV: 200,000

Interested in more data like this? GeoPoll’s Audience Measurement Service produces daily data on TV and Radio ratings in Ghana, including both national and regional stations. Click below to contact us for more information. 

{{cta(‘0293b5b1-1898-4c0b-8e61-2807e80ea331’)}}

The post Ghana TV Ratings: UTV and TV3 are Top Stations appeared first on GeoPoll.