In the past five years, the media landscape has been further diversified as Internet penetration has grown, bringing with it a myriad of new, online-only media outlets that compete with traditional media houses for audience. Ghana’s analog to digital migration, originally scheduled for 2015, has been pushed back, and as of March 2019 still has not been completed. These factors, along with a new slate of shows from telenovelas to reality TV shows, have contributed to a fractured media landscape, where no one station gets a majority of TV share and there are large differences in top stations by region.

In a new, free report available for download now, GeoPoll provides high-level data on some of the key programming categories in Ghana for media houses and advertisers. Data includes the below:

Top Radio Shows in Ghana

Ghana has a huge number of radio stations in operation, with many of them being regional stations and a few national syndications via local independent affiliates. For our analysis of radio ratings, GeoPoll examined ratings regionally for two of the most important times of day in terms of radio listenership and advertising rates: Morning Shows, those which are broadcast between the hours of 6am – 11am, when audiences are getting ready for and driving to work, and Drive Time Shows, broadcast in the afternoon hours from roughly 2pm-7pm, when audiences are on their way back from work in the late afternoon.

The regional top ten shows for Greater Accra, Ashanti, and Western are listed in the full report, however we do observe two key trends in Ghana radio audiences overall: First, we find that Kokrokoo, the Super Morning Show and Dwaso Nsem, all get high ratings in more than one region in Ghana. Second, GeoPoll data shows that morning show ratings are consistently higher than afternoon drive time show ratings, indicating that audiences do not consistently listen to the same stations in the morning and afternoon, and overall tune in less in the afternoon hours. The free report includes data on the top ten Morning Shows and Drive Time Shows for the Greater Accra, Ashanti, and Western regions.

Top TV Shows in Ghana

The TV landscape in Ghana is less regionally fragmented than the radio landscape, and therefore we examined TV ratings at a national level. The full GeoPoll Audience Measurement data also allows for TV ratings to be viewed at a regional level or by specific audiences, such as females or youth groups. For this analysis, we focused on the top news programmes, top reality TV programmes, and top telenovelas broadcast in Ghana in 2018. To view the data on Top TV Shows in Ghana please download the report here.

Audience Measurement Data from Ghana

To get access to GeoPoll’s daily audience measurement data from Ghana, which includes ratings, audience share, and audience size and can be broken down by demographics, location, and more, please contact us today.

The post Ghana Media Measurement: Top TV and Radio Stations 2018 appeared first on GeoPoll.

GeoPoll is pleased to release a report on the top TV channels, radio stations, and print outlets in Ghana for 2017. The top media outlets were determined using the daily data collected through GeoPoll’s Media Measurement Service, which has been measuring media audience ratings through mobile phone surveys in Ghana since 2014. To learn more about GeoPoll’s media measurement service and methodology, or to gain access to additional data including ratings breakdowns by age, gender, and location, please contact us.

The report finds that Adom TV, Peace FM, Goodnews FM, Hello FM and Daily Graphic emerge as the top national and regional media outlets in Ghana for the year 2017. Adom TV, a national broadcaster, was the leading TV station averaging 662,000 viewers per month. The leading radio stations in the Greater Accra, Ashanti and Western regions were Peace FM with 111,000 listeners, Hello FM with 186,000 listeners and Goodnews Fm with 57,000 average daily listeners respectively.

TOP TV STATIONS IN GHANA

Adom TV was the leading station in 2017 with 662,000 average viewers.  It was followed by TV3 and UTV to close out the top three. Joy Prime sits in fourth at 364,000 average viewers.

Adom TV was the dominant station throughout 2017, holding the lead in viewers each quarter. Quarter four of 2017 had a bit more parity among the top stations, with Adom TV at 12.7% viewer share, TV3 at 12.4% share, and UTV with 11.3% share respectively.

TOP RADIO

For radio, GeoPoll analyzed data at the regional level in Greater Accra, Ashanti, and Western regions, as seen in the charts below. Peace, Citi, and Joy lead the way in Accra.

Peace FM led in the average audience numbers in all four quarters throughout the year. Citi FM has seen the highest improvement in increasing their audience share. In Q2, Citi increased their share from 9% to 11% and in Q4 as well. In Q3, Citi was leading with a 13% share compared to 12% for Peace.

In Ashanti, we see Hello, Nhyira, Kessben, and Luv lead as the top four stations.

Throughout the year in Ashanti, Hello led in ratings, although in Q4 there was stiffer competition between the top two stations: Both Hello FM and Nhyira had a 13% share. Kessben performed well through Q3, however, Luv took the third spot in Q4 with 10% share.

In Western, Goodnews and Space compete for the top spot, followed by Skyy Power and Rok competing for third.

In Western throughout the year, Goodnews FM and Space FM battled for ratings, although by Q4 Space had taken the lead with a 14% audience share compared to 10% for Goodnews.

 NEWSPAPER READERSHIP

GeoPoll also measured average newspaper readership each day as seen below. GeoPoll found that Daily Graphic was the most popular daily newspaper, at 1.5 million readers per day, followed by the Daily Guide at 726,000, and the Ghanaian Times in third at 532,000.

Ghana enjoys a vibrant media landscape with about 392 radio stations, 51 TV Stations  as per the National Communications Authority of Ghana 2017 report and over 15 newspaper publications.  With the general lack of precise, granular audience measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend. By using our overnight media data, distribution of ad spend across a variety of channels and timeslots ensures that the target market is adequately reached with advertising, placements, and sponsorships.  

Talk to a GeoPoll Media Measurement Representative in Ghana
Contact us using the below form to gain access to in-depth media measurement data:  

About Media Measurement

GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Our Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print. We pride ourselves on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on GeoPoll market research insights to make decisions—whether results verify success or identify areas of improvement.

Stay ahead of the curve when you use Media Measurement data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.

The post Ghana Media Measurement Report: Top TV, Radio, and Print Outlets in 2017 appeared first on GeoPoll.

In a hotly contested election that has seen the incumbent president, John Mahama fight it out with the NPP party candidate, Nana Akufo-Addo, the Media consumption in Ghana shows clear ratings jump on TV and radio in concurrence with the Ghanaian elections.

Earlier today (Friday 9th), according to AlJazeera, the opposition leader said that he was ‘quietly confident’ that he had beaten President John Mahama.  Ghananians have turned to all sources of news and information to know their next president with TV and Radio experiencing a spike in audiences. The hashtag #GhanaDecides has been trending for 3 days now.

Most watched Ghanian TV station & Radio Station during Election Week

From the graphy below, UTV had the highest viewership during the election week (2nd – 8th December 2016). The higest peak point was 20:00hrs when the station had 1.2M viewers.

Peace FM has been the most listened to station achieving its highest peak on Thursday 8th December with over 900,000 respondents saying they had listened to the radio station.

Leading Media stations on Election Day

On Election day, Adom TV had the highest viewership peaking at 1.2M viewers at 20:30.

Peace FM had the highest listenership peaking at 870,000 viewers from 6-8am. Adom FM and Peace FM shared the 2nd highest peak with 833,000 viewers between 20:00 – 22:00hrs

The election result tallying is now in its 2nd day and the elections results were yet to be announced at the time of publishing this article.

This Ghana Media report and audience rating during the elections is part of the GeoPoll Media measurement service.

GeoPoll Media Measurement is currently available in  Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.

The post Adom TV & Peace FM dominate Ghana Media on Election day appeared first on GeoPoll.