Nicholas and Timur were joined by: GeoPoll’s business development team in Tanzania, Athman Sungura and Quilnus Matembo; our Vice President for Sales in Africa, Patricia Githua; and our Senior Client Services Manager, Akinyi Okulo, for the discussions.

GeoPoll Endorsed for Research Services in Tanzania

On 19 April 2018, GeoPoll’s CEO attended a ministerial meeting with the Minister of Information, Culture, Arts and Sports of the United Republic of Tanzania, the Honorable Dr. Harrison G. Mwakyembe (MP) in Dodoma, Tanzania. The meeting was also attended by other esteemed members of the Minister’s team, representatives from the NBS, and a delegation from GeoPoll.

Following the meeting, the GeoPoll team together with the ministry officials confirmed GeoPoll’s proud status as a registered licensed company in Tanzania with an office address in Dar es Salaam, which was further confirmed by Senior Publicity Officer of the NBS, Said J. Ameir. GeoPoll’s best-in-class methodology, quality of data, and value for Tanzania’s media and market research services was highlighted during the meeting, and the minister provided his endorsement of GeoPoll, officially welcoming GeoPoll to Tanzania. In addition, the minister urged  stakeholders in the audience measurement and market research sectors to welcome and support GeoPoll’s services in Tanzania.

Audience Measurement Stakeholders Meeting

On 21 April 2018 a stakeholder’s meeting on the collection and dissemination of statistics in the broadcasting sector was hosted by the National Bureau of Statistics (NBS) in Dar es Salaam and chaired by the Director General of the NBS, the Honorable Dr. Albina Chuwa.

GeoPoll’s team was in attendance along with representatives from Ipsos Tanzania, Cloud media Tanzania, Internews Tanzania, Mlimani TV and Radio, Masoko Agency, Africa Swahili Media  who are interested in collecting accurate, reliable audience measurement data. During the meeting the GeoPoll team presented its Audience Measurement Service and methodology and stressed their desire to provide value and quality in audience measurement for Tanzania. In addition, GeoPoll’s CEO and team members answered questions from attendees that highlighted SMS as a good balance of speed, quality, and cost effective mode for collecting audience measurement data.

Ongoing Collaboration with the NBS and Tanzanian Government

Following the meetings, Dr. Chuwa expressed interest in further collaboration with GeoPoll around solving the data collection needs of the NBS and those of the audience measurement stakeholders. GeoPoll looks forward to continuing our important work in Tanzania and would like to thank the Honorable Dr. Harrison G. Mwakyembe (MP), Dr. Chuwa and all the ministry officials for their warm welcome and for their unwavering endorsement of our media research in the Republic of Tanzania. We look forward to collaborating with other market research companies operating in Tanzania to bring more data collection options to the country, and to working with media owners, brands, and other businesses looking to find fast, high quality, and affordable ways to conduct research in Tanzania.

To learn more about GeoPoll’s services in Tanzania or to get in touch with one of our representatives in the country, please contact us using the form below.

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From July 1st to September 30th, 2015 GeoPoll found that the top two stations were in close competition for viewers: ITV had an audience share* of 19.9%, and Clouds was a very close second with a share of 19.6%. EATV came third with a share of 17.2%. TBC1 and Star had shares of 15.2% and 11.3% respectively, meaning that an average of 83.2% of the those watching TV at any one time were tuned in to one of the top 5 stations, with only 16.8% watching a different station.  Below are the top stations by share in Tanzania for Q3 2015. 

The rankings we observed for Q3 have not changed significantly since our last report, which included ratings and share data from April – June 2015. In Q2, Clouds was number 1 with a share of 19.1%, and ITV was number 2 with a share of 18.3%. EATV was in third both quarters, although it lost 1% in share from Q2 to Q3, going from 18.2% to 17.2% audience share. 

We also examined differences in male and female viewership, finding that Clouds TV has a higher share among female viewers, and that Star TV has a higher share among male viewers. TBC2 is preferred by males, with a male share of 7.5% compared to a female audience share of 5%. Overall, the peak time for viewing TV in Tanzania for Q3 was between 20:00 and 20:30. 

KGMM is available on a subscription basis in Tanzania with special rates for broadcasters. Click below to contact us for more information and a GeoPoll representative will be in touch shortly. 

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*Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Tanzania, July – September 2015 appeared first on GeoPoll.

Clouds FM had the highest average ratings from May to July, getting a rating of 10.0 or higher throughout the day.  Radio Free Africa and TBC Taifa come in 2^nd and 3^rd respectively, with ratings closer to 4.0.  Radio Free Africa and TBC Taifa saw their highest ratings in the morning, with Radio Free Africa having an average rating of 4.8 from 6:00 to 8:00.  The early morning slot is the only time during the day that Radio Free Africa had a higher rating than TBC Taifa during this time period, however the two stations remained close in ratings throughout the day. 

GeoPoll also examined average share over the entire period from May 1st – July 31st. Clouds FM commanded almost a third of the market share, 31.2%, far ahead TBC Taifa which came in 2^nd, with 10.7% of the listening audience tuned into TBC Taifa on average.  There was only a small difference in share between TBC Taifa and Radio Free Africa, which had a share of 9.5%. Rounding out the top 5 stations for this period are Radio One and TBC FM. Due to regional radio stations, 13.6% of the audience on average was listening to stations other than the ones listed below. 

A comparison in share between February to April 2015 and the current period shows an increase in share of 7% for Clouds FM. We observe a marginal decline in share for TBC Taifa and Radio Free Africa, who had 12% and 10.2% audience share respectively earlier in the year. 

To subscribe to Kantar GeoPoll Media Measurement and view daily data on Tanzania radio ratings, filterable by region, demographics, and pyschographics, click below. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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