Cyclone Idai Disaster Response

Following Cyclone Idai, which devastated areas of Mozambique, Malawi, and Zimbabwe, GeoPoll rapidly deployed an SMS survey to the hardest-hit areas near the coast of Mozambique. By using SMS, which regains connectivity following a natural disaster more quickly than other communications methods, we were able to gather information on infrastructure damage, aid presence, and aid need within days of the cyclone touching down. Our first report showed widespread destruction and a strong need for aid, especially in the city of Beira. Our second report on Cyclone Idai, conducted in the weeks following the Cyclone, examined the fear of Cholera spreading and the impact the hurricane had on livelihoods as communities continued to rebuild.

Gathering Feedback on HIV Self-Test Kits in Kenya

With PSI International, GeoPoll used our SMS capabilities to gather direct feedback from consumers using HIV self-test kits. Using text-in triggers on the product packaging, GeoPoll and PSI were able to reach those who had used HIV self-test kits in order to better understand experiences with these products. Read more.

AFCON 2019 Data

As one of the biggest sporting events in Africa, interest in the African Cup of Nations ran high throughout the months of June and July 2019. Just prior to the start of the games, GeoPoll produced a free report looking at the popularity of football, planned viewership of AFCON, and engagement in sports betting around AFCON. As the games were ongoing, GeoPoll Audience Measurement captured viewership metrics in multiple countries in Africa including Benin and Cote D’Ivoire.

Data on Betting in Kenya

2019 was a critical year for betting in Kenya, as it was announced that betting, which had grown in popularity in Kenya due to the ease of mobile-based betting applications, would be more strongly regulated throughout the country in July. In addition to our data on betting related to AFCON, GeoPoll conducted a study with Ipsos on the impact the new regulations around gambling would have on the industry and economy, which can be accessed for free here.

Financial Services in Africa Report

As the financial services industry continues to grow throughout Africa, GeoPoll conducted a wide-reaching study in six nations on how youth engage with financial services, save, and invest. Results examine share of wallet for common spending categories, the popularity of cash versus other payment methods, and how savings and investment cultures differ throughout Africa. Download the free report on the state of financial services in sub-Saharan Africa here.

Let GeoPoll Help With Your Research Needs

GeoPoll is the leader in conducting research through the mobile phone in Africa, Asia, and Latin America. To learn more about our research methodologies or get a quote for your research project, please contact us today.

The post GeoPoll’s Top Research Projects of 2019 appeared first on GeoPoll.

Among the perennial favourites to lift the title are always the mighty Elephants of Cote d’Ivoire. For the first time this year, our flagship GeoPoll Audience Measurement platform was gathering detailed audience viewership data throughout every moment of AFCON action on Ivorian TV. In this report, we will examine the audience share associated with each of the matches that Cote d’Ivoire played during the 2019 AFCON tournament, as well as the viewership of pre-game and post-game coverage.

The AFCON tournament schedule for Cote d’Ivoire’s National Team can be found below for reference:

Audience Share Increased With Each Match in the Series

Overall, the AFCON matches showcasing the Elephants were a hit with viewers in the market. Interest gained significant momentum as the tournament built up from the group stage matches though to the quarterfinals, where Cote d’Ivoire made their exit. Viewers were engaged with the group stage matches but many more viewers watched the round of 16 match, Cote d’Ivoire vs. Mali, and the quarterfinals vs. Algeria.

During the group stage of the tournament, there was an approximately 20% increase in viewership with each game in the series. The first match, Cote d’Ivoire vs. South Africa, the second match, Cote d’Ivoire vs. Morocco, and the third match of the group stage, Cote d’Ivoire vs. Namibia, had average audience shares of 23.11%, 45.45%, and 64.14% respectively. Beyond the group stage, increases in audience share were slower and then hit a plateaued for the quarterfinal match, as you can see in the tables below.

The findings that show an increased average audience share for each match in the series indicate the growth of interest that surrounded the tournament as the home team advanced to higher-stakes matches. The increase could be due to excitement, patriotism, word-of-mouth, team success, etc. but it is not unusual for higher-stakes matches to draw in larger crowds. The plateau seen in audience share between the round of 16 and the quarterfinal may be a little more unusual to see. It is important to note, however, once the average audience share reached 77% for the round of 16 match, it is plausible to think that all of the Football fans who could make time to watch the match, were watching the match. 77% share is an overwhelming majority of viewers to be watching the same content, which left very little room for interest to increase for the following match.

Stations with highest viewership

The broadcast stations flip-flopped in popularity. Looking at the final three games played by Cote d’Ivoire during the tournament, there was higher viewership on CANAL+ Sport than on RTI-1 for the group stage and round of 16 matches, but there was significantly higher viewership of the quarterfinal match on RTI-1 than on CANAL+ Sport.

Pre-Game Viewership Vs. During Game Viewership Vs. Post-Game Viewership

Pre-game coverage of the matches hovered in the 20%-40% audience share range without much pattern, yet the interest in the post-game coverage grew with each game in the series. As you can see in the chart below, the audience shares for post-game coverage increased with each game through the group stage and round of 16, just as the audience shares for game coverage increased with each game. The quarterfinal match broke the trend in audience share increase for post-game coverage, however it would be anticipated to have lower interest in post-game coverage for that match. During that match, Algeria beat Cote d’Ivoire in a close game, which booted Cote d’Ivoire from advancing in the tournament. Seeing as many people would not watch post-game discussion and highlights from a game that was lost by their favorite team, it is still impressive to see a 48.54% audience share for the post-game coverage of the quarterfinal match. Although there are some individual matches where you see higher audience share in the pre-game coverage than the post-game coverage, post-game coverage is still more popular overall.

If you have found this report valuable, make sure to follow the GeoPoll blog where we post reports on audience measurement and other market research topics multiple times a week. To access more information on AFCON viewership, subscribe to GeoPoll’s Audience Measurement platform and access audience measurement data anytime, anywhere, with our interactive Online Ratings Dashboard. GeoPoll collects audience measurement data 24 hours a day, 7 days a week and utilizes the most effective recall methodology in the market. Contact us to learn more about GeoPoll’s Audience Measurement tools and capabilities, today!

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Côte d’Ivoire – Rapport de mesure d’audience: les téléspectateurs de la CAN 2019

Tous les deux ans, la CAN réunit les meilleurs pays du football d’Afrique pour se battre et couronner un champion. Le buzz a été un peu plus intense cette année car le tournoi a été élargi pour accueillir de nouvelles équipes. Comme on peut l’imaginer, l’esprit de compétition est palpable autour du tournoi et la couverture télévisée en direct des matches est populaire parmi beaucoup d’autres.

Les éléphants de la Côte d’Ivoire sont toujours parmi les favoris. Pour la première fois cette année, notre plateforme phare GeoPoll Audience Measurement rassemblait des données détaillées sur l’audience à chaque instant de l’action de la CAN sur la télévision ivoirienne. Dans ce rapport, nous examinerons la part d’audience associée à chacun des matches joués par la Côte d’Ivoire lors du tournoi AFCON 2019, ainsi que l’audience des reportages avant et après le match.

Le calendrier du tournoi de la CAN de l’équipe nationale de Côte d’Ivoire est disponible ci-dessous à titre de référence:

La part d’audience augmente à chaque match du tournoi

Globalement, les matches de la CAN contre les éléphants ont été un succès auprès des téléspectateurs sur le marché. L’intérêt s’est accru considérablement alors que le tournoi se développait depuis les matches de la phase de groupes jusqu’aux quarts de finale, où la Côte d’Ivoire est sortie. Les spectateurs étaient engagés lors des matches de la phase de groupes mais beaucoup plus de téléspectateurs ont regardé les 16es de finale, Côte d’Ivoire contre le Mali et les quarts de finale contre l’Algérie.

Pendant la phase de groupes du tournoi, le nombre de téléspectateurs a augmenté d’environ 20% à chaque match de la série. Le premier match Côte d’Ivoire contre l’Afrique du Sud, le deuxième match Côte d’Ivoire contre le Maroc et le troisième match de la phase de groupes Côte d’Ivoire contre la Namibie avaient une part d’audience moyenne de 23.11%. 45.45% et 64.14% respectivement. Au-delà de la phase de groupes, l’augmentation de la part d’audience a été plus lente, puis a atteint un plateau pour le match de quart de finale, comme on peut le constater dans les tableaux ci-dessous.

Les résultats montrant une augmentation de la part d’audience moyenne pour chaque match de la série indiquent l’intérêt croissant qui entoure le tournoi alors que l’équipe locale accédait à des matches à enjeux plus importants. L’augmentation pourrait être due à l’excitation, au patriotisme, au bouche à oreille, au succès de l’équipe, etc., mais il n’est pas inhabituel que des matches à plus haut enjeu attirent de plus grandes foules. Le plateau vu en part d’audience entre les huitièmes de finale et les quarts de finale est peut-être un peu plus inhabituel. Il est important de noter cependant qu’une fois que la part d’audience moyenne a atteint 77% pour les huitièmes de finale, il est plausible de penser que tous les fans de Football pouvant prendre le temps de regarder le match regardaient le match. 77% des téléspectateurs sont une majorité écrasante de téléspectateurs à visionner le même contenu, ce qui laisse très peu de place pour que l’intérêt augmente au prochain match.

Stations les plus regardées

Les stations de radiodiffusion ont basculé en popularité. En ce qui concerne les trois derniers matches joués par la Côte d’Ivoire pendant le tournoi, le nombre de téléspectateurs de CANAL + Sport était supérieur à celui de RTI-1 pour la phase de groupes et les 16es de finale, mais le nombre de téléspectateurs a été nettement plus élevé en quart de finale de RTI. -1 que sur CANAL + Sport.

Audience avant le match, pendant le match, après le match

La couverture avant-match a oscillé entre 20% et 40% de part d’audience, sans tendance claire, mais l’intérêt pour la couverture d’après les matchs a augmenté au fur et à mesure de la série. Comme on peut le constater dans le tableau ci-dessous, la part d’audience pour la couverture d’après une partie a augmenté avec chaque match jusqu’à la phase de groupes et aux 16èmes, tout comme la part d’audience pour la couverture des jeux a augmenté avec chaque match. Le match en quart de finale a brisé la tendance à la hausse de la part d’audience pour la couverture d’après le match, mais on s’attendrait à ce que la couverture après le match suscite moins d’intérêt. Durant ce match, l’Algérie a battu la Côte d’Ivoire lors d’une partie serrée qui a empêché la Côte d’Ivoire d’avancer plus loin dans le tournoi. Étant donné que de nombreuses personnes ne regarderaient pas les discussions d’après-match et les faits saillants d’un match perdu par leur équipe favorite, il est toujours impressionnant de voir une part d’audience de 48.54% pour la couverture d’après les quarts de finale. Bien que dans certaines parties, la part d’audience couverte par la couverture d’avant-match soit supérieure à celle d’après-match, la couverture après-match est toujours plus populaire dans l’ensemble.

Si vous avez trouvé ce rapport intéressant, suivez le blog de GeoPoll sur lequel nous publions des rapports sur la mesure de l’audience et autres sujets d’études de marché plusieurs fois par semaine. Pour accéder à plus d’informations sur l’audience AFCON, abonnez-vous à la plateforme de mesure d’audience de GeoPoll et accédez aux données de mesure d’audience à tout moment, n’importe où, grâce à notre tableau de bord interactif des évaluations en ligne. GeoPoll collecte les données de mesure d’audience 24 heures sur 24, 7 jours sur 7 et utilise la méthodologie de rappel la plus efficace du marché. Contactez-nous pour en savoir plus sur les outils et fonctionnalités de mesure d’audience de GeoPoll dès aujourd’hui!

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Immediately following the Benin vs Senegal AFCON quarterfinals, GeoPoll ran a survey in Benin to gauge interest in AFCON and viewership of the quarter-final, including where and how people followed the match. The survey was run via SMS to a sample size of 400 respondents, who were mostly male and younger, in line with the typical football viewing audience.

Viewership of AFCON Quarterfinals in Benin

Results demonstrated high interest in AFCON among this group, with 82% stating they have been following AFCON results this year, compared to 64% who followed in 2017, when Benin did not qualify. Of those who were following AFCON, a whopping 93%, or 78% of total respondents, reported watching the July 10 quarterfinal match.

Despite an increase in alternative viewing platforms for football matches, GeoPoll found that a majority, 79%, watched the game on TV, with 8% listening on radio and just 6% via their mobile phone. Many viewers watched at the home of friends or family, rather than at their own home: 45% of respondents reported watching at other’s homes, compared to 30% who watched at their own home and 19% who watched at either a restaurant/bar or another public viewing place. Friends and family were also the most common viewing partners for the match.

Several pay and free-to-air TV stations in Benin aired the matches, with most respondents (44%) watching on ORTB, one of the main FTA stations in the country. This was followed by Canal+ Sport, which 25% of respondents tuned into for the quarterfinal match. Interestingly given the dominance of ORTB and Canal+ Sport, 18% reported watching on another un-specified station.

AFCON Sources of Information and Betting Participation

GeoPoll also examined sources of information on the AFCON tournament overall, as news and updates on the tournament extend outside of the matches themselves. Results show that social media network Facebook has risen above TV to be the top reported source for AFCON updates, with 27% naming Facebook their main source of information. However, traditional media still remains strong in this category: Combining TV, radio, and newspapers as sources of information we find that 47% are relying on these mediums rather than social media or websites such as Yahoo Sport.

Sports gambling is a phenomenon that has gripped many in Africa, and is especially active during tournaments such as the World Cup and AFCON when national teams are vying for a title. In Benin, GeoPoll finds that just 30% of the football-viewing audience has placed bets on AFCON so far, lower than the numbers seen in countries such as Nigeria and Kenya. Of those who have placed bets, 24% used Yellow Bet, an online sports betting platform.

Predicted AFCON Winners

With Benin now out of the tournament, 35% believe that Nigeria will win AFCON, followed by 26% who believe that Senegal will take the trophy. Interestingly, even though Benin lost to Senegal, Senegalese player Sadio Mane was named by 42% as being the player of the tournament so far, with the two leading Beninese players, M. Pote and Saturin Allagbe, coming in second and third at 13% and 6% respectively.

It is clear that their national team Les Écureuils (The Squirrels) making the quarterfinals for the first time has captured the nation, and we expect the population to be looking forward to the next AFCON tournament in 2021.

To learn more about GeoPoll in Benin or conduct your own survey, please contact us today.

The post Interest in AFCON Runs High in Benin through the Quarter Finals appeared first on GeoPoll.

GeoPoll is pleased to announce the release of our newest data report on the Africa Cup of Nations 2019. The free, 20-page report provides data on the intended viewership of the football cup by respondents in Egypt, Uganda, Nigeria, Kenya, Ivory Coast, and the DRC. Sections of the report include interest and awareness of AFCON, how many people intend to watch the tournament, what devices and services people are going to use to watch the tournament, and more.

Africa Cup of Nations 2019

The Africa Cup of Nations (AFCON) is a biennial football tournament where national teams throughout the continent have an opportunity to compete for the Cup title. Established in 1957, AFCON gives African football teams the chance to compete in a well-recognized tournament that is broadcast across the continent and globally, providing an opportunity for those nations who do not regularly qualify for the World Cup to show their skills. While Africa has a strong history and interest in football, only the top African national teams usually qualify for the World Cup: In 2018, just 5 African teams—Egypt, Nigeria, Morocco, Senegal, Tunisia—played in the World Cup and no African teams have ever made it to the finals of the World Cup, despite the fact that South Africa hosted The Cup in 2010. AFCON, which since 2013 has been played in odd years in order to avoid conflict with the World Cup, gives African national teams and their respective fanbases a chance to come together every other year for the 4-week duration of the tournament.

The 2019 Africa Cup of Nations will be hosted by Egypt, which will be the fourth AFCON to take place in the country. Egypt has also won the most AFCON tournaments of any nation, with seven wins under their belt, and in 2017 Egypt lost in the final match to Cameroon. 2019 represents the first year that 24 teams will compete, instead of 16, giving more teams the chance to qualify. Matches will take place in six stadiums across Egypt, including Cairo International Stadium, Port Said Stadium, Air Force Stadium, and the Suez Sports Stadium. The final will be played at Cairo International Stadium, which can host an audience of up to 75,000.

The Group Stage of the tournament, which is a knockout round, kicks off on Friday, the 21^st of June, with a match between Egypt and Zimbabwe, and concludes on Tuesday, the 2^nd of July with a match between Mauritania and Tunisia. The matches will continue on through July with the Final being played on the 19^th of July.

GeoPoll’s Study on AFCON

AFCON is an important event throughout the continent not only for the teams participating but also for their fan bases, the TV stations who will be airing the matches, and the advertising agencies and brands who have invested significant time and money to reach a large, engaged audience of consumers. While excitement for the tournament is building, there is little data around expected viewership of the matches and participation in related activities such as purchasing merchandise and placing bets on matches.

As a leading full-service research provider in Africa who regularly provides insights for top brands, media outlets, and agencies, in June 2019 GeoPoll embarked on a study to gather information on planned viewing habits, betting activities, and brand awareness surrounding the tournament. To gather this data, GeoPoll ran a one-time survey on AFCON to over 2,000 respondents in Kenya, Uganda, Nigeria, Egypt, Ivory Coast, and the DRC. We sought to understand the following:

• Awareness of the AFCON 2019 tournament prior to its start
• Levels of interest in football and AFCON
• Popular teams and expected winners
• How people plan to watch and engage with AFCON
• Involvement in sports betting and AFCON-specific betting

To learn more about our survey methodology or request detailed sample breakdowns per country, please contact us at [email protected].

AFCON 2019 Stage Schedule

Group Stage: June 21 – July 2

Round of 16: July 5 – July 8

Quarter Final: July 10-July 11

Semi Final: July 14

Match for 3^rd place: July 17

Final: July 19

AFCON 2019 Qualified Countries

• Algeria
• Angola
• Burundi
• Benin
• Cameroon
• Democratic Republic of Congo
• Egypt
• Ghana
• Guinea
• Guinea-Bissau
• Ivory Coast
• Kenya
• Madagascar
• Mali
• Mauritania
• Morocco
• Namibia
• Nigeria
• Senegal
• South Africa
• Tanzania
• Tunisia
• Uganda
• Zimbabwe

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