Most Frequently Named Women

The chart below displays the 20 women named most frequently in response to the open-ended survey question across countries and genders. The numbers in the chart indicate how many times each woman was named per country.

Ranking by number of mentions

“Mother” as a Dominant Figure

The survey revealed that, Mother emerged as the most frequently mentioned response by a significant margin—about one in every four participants chose their mother. This dominance highlights a powerful personal connection: mothers are often viewed as caregivers, role models, and key figures in shaping values, aspirations, and life paths.

Public Figures in the Second Tier

Oprah Winfrey, Michelle Obama, Ngozi Okonjo Iweala, and Wangari Maathai—demonstrate that certain global icons resonate strongly across different regions. Each of these women has achieved significant acclaim or leadership in their respective domains:

• Oprah Winfrey: An influential media mogul, philanthropist, and talk show host.
• Michelle Obama: Former First Lady of the United States, known for her advocacy on education, health, and women’s empowerment.
• Ngozi Okonjo Iweala: An economist and international development expert, serving as the Director-General of the World Trade Organization (WTO).
• Wangari Maathai: A Kenyan environmental activist and Nobel Peace Prize laureate.

Their visibility, achievements, and advocacy for various social causes likely contributed to their strong appeal among survey respondents.

Broader Range of Role Models

Beyond these top figures, a diverse group rounds out the top 20: political leaders (e.g., Kamala Harris, Martha Karua), activists (e.g., Dora Akunyili, Yaa Asantewaa), entertainers (e.g., Beyonce, Lupita Nyong’o), and personal relations (“My wife,” “Myself”).

This variety demonstrate that admiration is multifaceted, with respondents valuing everything from personal relationships and everyday heroes to prominent public figures who inspire on a broader social or global scale.

• Personal Relations: Entries like “My wife” and “Myself” reflect the intimate nature of role models for some respondents. In these instances, admiration stems from close contact, daily support, or personal growth.
• Notable Leaders & Entertainers: Politicians, activists, and cultural icons resonate due to their public platforms, accomplishments, and the ways they champion social, political, or cultural change.

Across the countries surveyed, “Mother” overwhelmingly emerged as the figure both men and women admire most. Below is a concise breakdown of the most admired women in each country, illustrating how personal and cultural icons resonate across different contexts.

Ghana

Ranking by number of mentions

Kenya

Ranking by number of mentions

Nigeria

Ranking by number of mentions

Conduct Research on Women’s Rights in sub-Saharan Africa

The world is making good progress towards achieving gender equality. Countries in Africa are taking significant strides in implementing legal changes that promote gender equality. This survey covered some of the challenges and perceptions of gender equality in three African nations. Ultimately, more data covering all populations is required to pinpoint where the real challenges lie and set about improving the situation.

GeoPoll is experienced in conducting research with women in hard-to-reach areas around the globe. If you are looking to conduct research with a female audience in emerging markets, conflict zones, or hard-to-reach areas, please contact us today.

GeoPoll conducted this Rapid Survey through the mobile application mode. The survey targeted random male and female respondents of all ages in Kenya, Ghana and Nigeria the week leading up to International Women’s Day. To learn more about the methodology we used in conducting this survey, and learn about our capabilities in different parts of the world, please contact us.

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In 2022, GeoPoll conducted a study on the Global costs of living, which was attributed to rising food and fuel prices, debt distress, and tightening financial conditions. In exploring various African markets and their array of everyday products, GeoPoll seeks to understand the crucial question: When faced with purchasing decisions, do consumers prioritize quality or quantity?  

GeoPoll conducted a survey in Ghana, Kenya, and Tanzania in March 2024 to sheds light on several consumer preferences, including: 

• Most purchased household items recently. 
• Factors that influence purchasing. 
• Shopping frequency. 
• Which is more important, quality or quantity? 
• Consumer purchase and satisfaction. 
• Purchasing regrets.  

Most purchased household items in the last 30 days. 

According to the survey results, the top three household items purchased by respondents are cooking oil, sugar, and vegetables. A significant majority, 7.21%, reported buying cooking oil in the past seven days, with sugar following closely at 6.75% and vegetables at 5.87%.

Ghana 

Bread topped the list of most purchased household items in Ghana with 7.35%. Following closely behind were water, accounting for 7.28%, and sugar, at 6.42%. 

Kenya 

In Kenya, cooking oil was the most purchased household item, with 7.29% of respondents, followed by  sugar (6.57%), and flour with 6.27%. 

Tanzania 

Our research reveals that Tanzanians have a strong preference for sweet items. Sugar claimed the top spot as the most purchased item, with 8.54%. Cooking oil followed closely at 8.23%, with soft drinks such as soda securing third place with 6.44%. 

What is the most important factor that influenced purchase(s)? 

Several factors influence purchasing decisions. According to our survey, quality emerges as the most crucial factor, with 33.18% of respondents indicating that they base their purchases primarily on this aspect. Price closely follows, with 31.07% of respondents considering it when making buying decisions. Brand reputation ranks third, with 14.02% of respondents citing it as a significant factor. Convenience influences 11.46% of respondents’ choices, while packaging plays a role for 7.62%. 

How frequently do you go shopping? 

When questioned about their shopping frequency, the majority, comprising 62.53%, reported shopping at least once a week. Meanwhile, 31.01% stated that they shop once a month, with 4.25% indicating a shopping frequency of once every three months and 2.21% reporting shopping once a year. 

Supermarkets are the preferred shopping destination, accounting for 25.07% of respondents. Marketplaces follow closely behind, at 18.61%, with shops/duka trailing slightly at 18.48%. 

Quality or quantity, which is important  

Our findings indicate a preference for quality over quantity, with a majority (60.08%) of respondents considering quality more important. A notable portion (20.14%) believe that quality and quantity hold equal importance. Additionally, 10.22% believe that circumstances dictate the significance of one over the other. Finally, 9.58% of respondents prioritize quantity over quality. 

How do you define “quality” when it comes to products? 

The survey findings suggest that 40.48% of respondents define quality by performance and functionality, while 39.35% associate it with durability and longevity. Additionally, 17.22% define quality in terms of customer satisfaction. 

Does focusing on producing a larger quantity of products compromises their quality? 

Overall, a majority of the respondents believe that increasing the quantity of production results in a reduction of quality. Specifically, 57.82% of respondents expressed regret for prioritizing quantity over quality, while a much lower percentage, 15.70%, regretted prioritizing quality. 

Methodology/About this Survey    

This dip stick survey was run via the GeoPoll mobile application in March 2024 in Ghana, Kenya, and Tanzania. The sample size was 4,035, composed of random app users between 18 and 60. Since the survey was randomly distributed, the results are slightly skewed towards younger respondents.     

Please get in touch with us to get more details about exclusive GeoPoll surveys, conduct a scientific study of dating apps, or other topics in Africa, Asia, and Latin America. 

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In Q2, ITV had the highest ratings between 20:00 and 20:30 on average. During this time, ITV airs their nightly news show, “Habari”, which translates to “news” in Swahili, while Star TV and TBC1 had slight peaks between 19:30 and 20:30. EATV also experienced a small peak between 20:30 and 21:30.  

Earlier in the evening, EATV’s “5SELEKT show”, a show that targets teenagers by capturing their interests and projecting them to their fellow teens through social networks, garnered higher ratings for the station between 1700h and 1730h as demonstrated in the chart below:

GeoPoll also examined average share over the entire period from April 1st – June 30th. GeoPoll found that on average, Clouds has the highest share, with an average of 19.11%, followed by ITV and EATV, which had similar shares of 18.32% and 18.20% of the total audience. Full results are below:

Between Q1 and Q2 we observed that most of the stations maintained their share of audience apart from TBC1 and TBC2 which had a marginal decline in share. Below was the average audience share for Q1: 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post TV Ratings in Tanzania, April-June 2015 appeared first on GeoPoll.

The below chart shows the average ratings for the top 10 stations during the day from 6am to 10pm. 

The post Top Radio Stations, Rwanda appeared first on GeoPoll.

The post Top TV Stations in Nigeria, March 2015 appeared first on GeoPoll.

These changes can be seen in the tables below, which show share for January, February 1st – March 4th (before the transition), and March 5th – March 31st (after the transition). While UTV, TV3, and GTV remained the leaders in terms of share during all three months, there is some interesting movement as Joy Prime and Joy News enter the top channels from March 4th onward. 

From March 5th-31st, Joy Prime and Joy News had an average audience share of 10.0% and 5.3% respectively. Neither channel has yet reached the share that Cine Afrik had shown in January, 10.9%, or February, 11.0%. Over the next months as Joy Prime and Joy News become more established channels, GeoPoll will continue to report on their progress in terms of audience share. 

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Ghana, January-March appeared first on GeoPoll.

As displayed in this chart, the 5 most dominant TV stations, ITV, EATV, Clouds, Star, and TBC1, are fairly even in terms of ratings during prime time, with a few exceptions. This is in contrast to Uganda’s top TV stations, where just two stations, NTV and Bukkede, dominated the ratings during prime time.  From 7:00pm-8:00pm, ITV, EATV, and TBC1 show similar ratings on average. Clouds leads them slightly, with an average rating of 2.39 at 7:00pm and 2.6 at 7:30. Star lags behind, with an average rating from January-March of 1.26 at 7:00pm and 1.35 at 7:30pm. 

From 8:00pm-9:00pm, ITV shows a strong jump in ratings, with an average rating of 4.14 at 8:00pm and 3.99 at 8:30pm. During this time, ITV airs their nightly news show, “Habari”, which translates to “news” in Swahili. At 9:00pm all 5 channels again have similar ratings, around 2.50. 9:00pm is also when Star had their highest average rating from January-March, with a rating of 2.44. EATV has their highest average rating at 9:30pm, at 2.91.

GeoPoll also examined average share** over the entire period from January 1st – March 31st. GeoPoll found that on average, Clouds, EATV, TBC1, and ITV have a similar share of the total audience. Clouds has the highest share, with an average of 15.9%, and EATV has 15.2% of the total audience. Full results are below:

Top TV Stations In Tanzania, January-March
by average share from 6am to 10pm

1) Clouds, 15.9%
2) EATV, 15.2%
3) TBC1, 14.8%
4) ITV, 14.5%
5) Star, 9.0%
6) Channel10, 8.6%
7) TV1, 7.7%
8) TBC2, 6.6%
9) BBC, 6.0%

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data. 

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*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period. 

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

The post Top TV Stations in Tanzania, January-March appeared first on GeoPoll.