What is Random Digit Dialing?

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

Weighting Survey Data: Methods and Advantages

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

Sample Frame and Sample Error

In our first blog post on sample considerations, we outlined how samples are selected using probability or non-probability sampling methods. Here, we go into where samples are selected from – the [...]

Probability and Non-Probability Samples

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

What is the Best Way to Collect Survey Data in Africa?

Surveys are one of the most common forms of data collection around the world. With the help of numerous templates and questionnaire examples available online, surveys are relatively simple to [...]

Understanding Research Panels; Mobile, Online & How They Work

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

Conducting Customer Satisfaction Surveys in Emerging Markets

Year-over-year, the key to a healthy bottom line for any company is happy customers who are satisfied with the products or services they receive, and are likely to become repeat purchasers. As we [...]

GeoPoll Report: 2018 World Cup Insights—Device Usage, Viewing Habits, and Sports Betting in Africa

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part [...]

Interactive Voice Response (IVR) for Research

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

Conducting Research in Emerging Markets

Accurate, up-to-date data on market trends, goods prices, and population statistics is vital for both commercial entities and governmental organizations to make more informed decisions, but in [...]

The International Marketing Research Process : A Guide

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

Tracking Perceptions of District-Level Candidates in Liberia through Computer-Assisted Telephone Interviewing (CATI)

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

Measuring Socioeconomic Status: Applying Living Standard Measurement Questions in Mobile Research

Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes Living Standard Measurement (LSM) GeoPoll asks a [...]

Tips for Integrating Mobile Data Collection into International Development

When I was at the MERL Tech (Monitoring, Evaluation, Research, and Learning) conference recently, I heard something that resonated with me and my work at GeoPoll: using mobile technology – [...]

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