Weighting Survey Data: Methods and Advantages

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

COVID-19: A Tipping Point for Remote Research

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

GeoPoll Launches New Mobile Survey Application

GeoPoll is pleased to announce the launch of a new and improved mobile application to broaden our remote surveying capabilities. The new mobile app is a revamp of the original GeoPoll Application [...]

GeoPoll’s CATI Operations in Africa, Asia, Latin America

GeoPoll has been increasingly tasked with transitioning face-to-face research projects to CATI, a remote research methodology which gathers data through voice calls. As a result, over the past [...]

Sample Frame and Sample Error

In our first blog post on sample considerations, we outlined how samples are selected using probability or non-probability sampling methods. Here, we go into where samples are selected from – the [...]

Frequently Asked Questions around Mobile Phone Surveys

For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]

Transitioning to Remote Call Centers in Africa, Asia, and Latin America

A tenant of GeoPoll’s research solutions is the ability to collect data remotely; in 2012 we conducted one of the first-ever remote surveys in the Democratic Republic of Congo via 2-way SMS. We [...]

How to Transition Face-to-Face to Remote Research Methodologies

In just a few weeks, the global outbreak of COVID-19 has dramatically changed the research landscape. While organizations such as GeoPoll recognize that we have the ability to help the global [...]

Data Collection in the Sahel

Accurate and timely data collection is an essential part of mitigating crises in emerging markets with vulnerable populations. The United Nations characterizes the Sahel, which spans ten [...]

GeoPoll Audience Measurement: 4-Hour Recall and Time Block Increments

GeoPoll Audience Measurement utilizes a continuous panel, running multiple times per day, 365 days a year, to gather data on media consumption for broadcasters, brands, media houses, and more. [...]

Qualitative Research in Africa: Situational Applications for Remote Studies

Mobile phones have revolutionized how researchers can connect with people by enabling information to be gathered remotely. While mobile phones are often utilized to facilitate quantitative [...]

9 Steps for Conducting Survey Research in Africa

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa will reach $2.5 trillion by 2030, yet the market [...]

How to Optimize Surveys for SMS

  SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]

Reaching Different Socioeconomic Classes through Mobile Based Research in Emerging Markets

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

How GeoPoll Conducts Nationally Representative Surveys

One of the most common questions GeoPoll gets is around how we conduct research through the mobile phone that is nationally representative, meaning results have a high level of accuracy for the [...]

GeoPoll Launches SMS API for Africa, Asia and the Middle East

GeoPoll is pleased to announce the launch of our SMS API, which will allow companies to leverage GeoPoll’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has [...]

Pros and Cons of Interactive Voice Response Surveys

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most [...]

Survey Design for Emerging Markets at SampleCon

GeoPoll was excited to attend SampleCon this week in Austin, Texas. Focused on the survey sampling industry, SampleCon brought together experts from both sample providers such as GeoPoll and [...]

Market Research Online Communities in Africa

The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]

GeoPoll Launches Center for CATI Surveys in Nigeria

GeoPoll offers multi-modal mobile data collection, and CATI (Computer Assisted Telephone Interviewing) is one of our most frequently requested modes, as it allows organizations to reach [...]

Testing Survey Modes to Collect Taxpayer Data in Liberia

GeoPoll regularly works with partners looking to conduct remote mobile surveys with extremely targeted populations, and our team has become experts in the survey modes and research techniques [...]

The Government of Tanzania Endorses GeoPoll for Research Services in Tanzania

GeoPoll’s C.E.O Nicholas Becker and General Counsel, Timur Nusratty were in Tanzania recently for a series of high level meetings with government officials from the ministry of Information, [...]

Interactive Voice Response (IVR) for Research

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

Why SMS Surveys are Still King in Africa

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand [...]

GeoPoll’s Media Ratings Methodology; Adherence to the Statistics Law of Tanzania

GeoPoll’s flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. [...]

GeoPoll and WFP Partner to Adapt Key Nutrition Indicator to Mobile

 In Malawi, GeoPoll recently partnered with the World Food Programme’s mobile Vulnerability Analysis and Mapping (mVAM) team to conduct a series of SMS surveys on women’s diet quality using the [...]

Ensuring Quality in GeoPoll Research

GeoPoll prides itself on offering best-in-class quality, impartiality, and speed in all of our work. As a result, multinational firms, local organizations, and implementing partners rely on [...]

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