Scott Lansell, Author at GeoPoll https://www.geopoll.com/blog/author/scottlansell/ High quality research from emerging markets Wed, 07 Apr 2021 02:42:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Vaccine Hesitancy and COVID-19 Vaccine Acceptance in sub-Saharan Africa https://www.geopoll.com/blog/covid-19-vaccine-sub-saharan-africa/ Fri, 11 Dec 2020 18:41:18 +0000 https://www.geopoll.com/?p=7375 As COVID-19 vaccines begin to be distributed, attention is now turning to vaccine production and distribution. With a limited supply available, countries […]

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As COVID-19 vaccines begin to be distributed, attention is now turning to vaccine production and distribution. With a limited supply available, countries are acquiring vaccine doses for their citizens and deciding how to prioritize distribution among various at-risk groups. Given the costs associated with purchasing vaccines, there is already concern that less wealthy nations such as those in Africa will be further behind in the race to vaccine their populations: A report from the People’s Vaccine Alliance found that wealthier countries have horded so much vaccine supply that as many as 90% of populations in low- and middle-income will not receive a vaccine in 2021, even as countries such as Kenya experience a second wave of cases.

There is also a question of how many people will be willing to get a vaccine right away; experts have said that around 80% to 90% of the population must have immunity to COVID-19 in order to reach ‘herd immunity’, but in countries such as the United States only about 60% are willing to take the vaccine right away. In Africa, where vaccine access has improved greatly in the past thirty years, the spread of false information and conspiracy theories has led to an increase in vaccine hesitancy, threatening to undo the progress that has been made.

With widespread vaccination a crucial factor in eradicating COVID-19, GeoPoll’s most recent study included several questions on vaccine hesitancy and the likelihood of populations to get a COVID-19 vaccine. The study was conducted in November, immediately following the news of Pfizer’s vaccine being at least 90% effective. Questions were administered by SMS to a nationally representative sample in Côte D’Ivoire, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, and the Democratic Republic of Congo. Download the full report below or view the interactive dashboard of results here.

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Vaccine Hesitancy in sub-Saharan Africa

vaccine hesitancy africaIn order to assess vaccine hesitancy, GeoPoll asked about vaccine safety and effectiveness and found that in terms of vaccine safety, a third of respondents ‘strongly agree’ that vaccines are safe, while an additional 21% ‘somewhat agree’ and 29% ‘neither agree or disagree’. Confidence in vaccine safety is highest in Nigeria and South Africa, where 41% and 35% respectively strongly agree that vaccines are safe. Those in the DRC were the most likely to report that they strongly disagree that vaccines are safe, at 23% of respondents. There were no large differences observed by age and gender.

Examining vaccine effectiveness, we find similar results, with a third reporting they ‘strongly agree’ vaccines are effective and 24% somewhat agreeing with the same statement. Again those in Nigeria were most likely to strongly agree with vaccine effectiveness, at 40%, while those in DRC were most likely to strongly disagree. Overall slightly more respondents either strongly or somewhat agree that vaccines are effective than they agreed with vaccines being safe.

Comparing this question to findings around trust in government information, we found that those who were less confident regarding their government’s information also reported lower levels of agreement with vaccine safety. Of those who strongly disagreed that their government was providing truthful information, 30% strongly agree that vaccines are safe, while 37% who strongly agreed that their governments information is truthful say the same regarding vaccine safety.

COVID-19 Vaccine Acceptance in South Africa, Kenya and more

covid 19 vaccine africaGeoPoll also asked ‘If a COVID-19 vaccine was available for free today, would you get it as soon as possible?’ and found that in total 42% stated they would ‘definitely’ get it as soon as possible, while ‘20%’ stated ‘probably’. This question showed interesting trends by country, with those in Kenya, Mozambique, Nigeria, and South Africa reporting relatively high levels of likelihood to take a COVID-19 vaccine, while those in DRC and Côte D’Ivoire are less likely to take a COVID-19 vaccine as soon as possible. Although the youngest age group, those aged 15-24, reported slightly lower levels of enthusiasm regarding taking a COVID-19 vaccine than older age groups, the differences were quite small, with 59% of the youngest group and 62% of the oldest group reporting they would ‘definitely’ or ‘probably’ take a vaccine as soon as it was available.

When asked what concerns respondents most about a COVID-19 vaccine, vaccine safety was listed first, at 35%, followed by the ability for everyone to get the vaccine at 27%. Interestingly even in countries which had higher levels of agreement with vaccines being safe in general, such as Kenya, vaccine safety is the top concern when asking specifically about the COVID-19 vaccine. The youngest age group was most likely to be concerned over safety of the COVID-19 vaccine, with 37% of those aged 15-24 listing vaccine safety as their top concern.

Similarly to the findings regarding overall vaccine safety and effectiveness, likelihood to take a vaccine is impacted by trust in government information. Of those who either strongly or somewhat disagreed that their government was providing truthful information, 34% would definitely take a vaccine right away, while of those who agreed with their government’s information, 47% would definitely take a vaccine as soon as it’s available.

COVID-19 Vaccine Availability and Delivery

GeoPoll also examined when populations believe a vaccine will be available to the public, finding that the largest group, 39%, reported being unsure, while 31% believe a vaccine will be available between January and June 2020, and only 5% believe that a vaccine will not be available until 2022. Those in South Africa believe a vaccine will be available to the public the earliest, with 39% in South Africa believing that a vaccine will be available between January and June 2020, while respondents in the DRC are least sure about when a vaccine will be widely available.

Vaccine distribution is being heavily discussed as vaccines go into production, with most reports stating that healthcare workers and elderly or vulnerable populations will be the first to receive a vaccine. GeoPoll’s study found that, while 29% believe healthcare workers will receive a vaccine first, 23% believe that ‘those who can pay’ will get it first. Results for this question were also quite different by country; in the DRC and Côte D’Ivoire, the largest groups of respondents believe that everybody will get access to a vaccine at once, while those in Kenya, Mozambique and Nigeria believe healthcare workers will get first access, and in South Africa the highest percent, 31%, think a vaccine will go to those who can pay. By gender, we find that males are slightly more likely than females to believe a vaccine will go first to those who can pay.

covid19 vaccine delivery africa

Conduct Research on Vaccines with GeoPoll  

These findings, along with the findings on income decrease and mental health outlined in our full report, demonstrate that those who are being hit the hardest by COVID-19 impacts are most willing to take a vaccine as soon as it is available. In the coming months, more research is needed on vaccine hesitancy along with perceptions of the COVID-19 vaccine as it begins to be distributed. GeoPoll conducts surveys globally through multiple mobile-based methods, including Computer Assisted Telephone Interviewing and SMS. To request more information on our capabilities or get a quote for an upcoming project, please contact us.

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Transitioning to Remote Call Centers in Africa, Asia, and Latin America https://www.geopoll.com/blog/remote-virtual-call-centers-africa-asia-latin-america/ Thu, 30 Apr 2020 18:03:43 +0000 https://www-new.geopoll.com/?p=6552 A tenant of GeoPoll’s research solutions is the ability to collect data remotely; in 2012 we conducted one of the first-ever remote […]

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call center employeeA tenant of GeoPoll’s research solutions is the ability to collect data remotely; in 2012 we conducted one of the first-ever remote surveys in the Democratic Republic of Congo via 2-way SMS. We have since expanded our capabilities to conduct research remotely via SMS, mobile web link, mobile application, and voice calls. Despite our vast experience conducting research through remote methodologies, the spread of COVID-19 drove us to quickly adapt to ensure the vital research projects we support – which measure food insecurity, humanitarian needs, and consumer behavior around the world – could continue uninterrupted.

In addition to transitioning all of our offices to work-from-home models, GeoPoll was faced with the task of moving our call centers from centralized locations to fully remote operations. GeoPoll currently oversees over 20 call centers with partners around the globe, and makes tens of thousands of CATI (Computer Assisted Telephone Interviewing) calls each week. While research modes such as SMS and mobile web link can easily be administered remotely by GeoPoll’s at-home teams, there are additional considerations that had to be made when switching live call centers to a more remote model.

Call centers typically include a supervisor and a cadre of interviewers making calls out of a central space, supplied with tablets and mobile phones, internet connectivity, and reliable power. GeoPoll’s call centers are located in countries which may not have reliable internet or power connectivity, which adds an additional challenge to those already presented by moving a team to operate remotely within the span of a few days. However, by the end of March GeoPoll’s team was able to successfully transition all of our call centers to virtual operations without interrupting ongoing data collection. Below are some of the plans we put into place while completing this transition.

Ensuring CATI Interviewers Had Access to Internet, Mobile Networks, and Power

cati application

The first step of transitioning interviewers to work from their homes was ensuring they had access to the tools they need to continue work. GeoPoll uses our own proprietary CATI software to administer surveys, which is an adaptable solution designed for use in emerging regions: Interviewers only need the GeoPoll CATI application, a charged mobile phone and tablet, and daily data connection to conduct interviews. The CATI application has an offline mode, allowing interviewers to continue their work even if they are not connected to the internet during the interview.

While transitioning our teams to work from home, GeoPoll conducted an equipment audit for all interviewers, ensuring they had functional devices. We have also provided interviewers with backup power supplies in case of power outages. Due to a lack of stable internet connections in many areas where GeoPoll operates, interviewers are supplied with airtime credits so that data can be synced to the GeoPoll platform mid-day, in the afternoon, and at the end of each day. This allows data to continue to flow through GeoPoll’s platform despite the remote nature of each call center.

Increasing Remote Oversight of Call Centers

A concern over transitioning any team to work from a new environment is the change in or lack of in-person supervision provided when teams are dispersed. GeoPoll already had several processes in place to monitor the performance of call centers, individual interviewers, and projects and is now following an enhanced process to oversee interviewers. This process includes random video checks by supervisors, daily progress monitoring by both call center supervisors and GeoPoll’s senior staff, and our usual automated and manual data quality control checks, which flag any unusual data patterns. GeoPoll also conducts reviews via call recording and call-backs on a percentage of calls in each project.

One of the most important elements of this remote tracking is the GeoPoll dashboard, which automatically provides updates on statistics such as call length, number of calls placed, and completion rates per interviewer. An example of the GeoPoll dashboard can be seen below; it shows a real-time view of project progress and allows GeoPoll to immediately identify any unexpected issues with interviewer performance or data collection.

cati dashboard

Supporting Remote Teams and Adapting as Needed

As the coronavirus has spread, GeoPoll has provided our teams with guidance on how to work from home and manage remote workers effectively. We have also shared health guidelines provided by WHO to all employees. Senior GeoPoll team members are in regular contact with call center supervisors and are ready to support where needed. In addition, GeoPoll and our call centers have contingency plans in plans in the case of any employee falls ill or is otherwise unable to work.

GeoPoll recognizes that in a rapidly changing environment there are often unanticipated challenges that arise, and is prepared to adapt our operations to changing situations. We are proud that by remaining flexible and responding quickly to changes, we have been able to continue our operations as normal and provide organizations around the globe with the vital data they need. To learn more about GeoPoll’s remote call centers, please contact us.

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Data Collection in the Sahel https://www.geopoll.com/blog/data-collection-sahel-research/ Wed, 19 Feb 2020 14:37:02 +0000 https://www-new.geopoll.com/?p=5745 Accurate and timely data collection is an essential part of mitigating crises in emerging markets with vulnerable populations. The United Nations characterizes […]

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Accurate and timely data collection is an essential part of mitigating crises in emerging markets with vulnerable populations. The United Nations characterizes the Sahel, which spans ten countries in north-central Africa, as an area with “abundant human, cultural and natural resources, offering tremendous potential for rapid growth.” However, environmental and political challenges threaten this prosperous future: The semi-arid climate of the Sahel is affected by severe droughts, creeping desertification, famine, poverty, and pockets of conflict. 

Data collection in the Sahel can help international and humanitarian organizations understand the repercussions of climate or political changes in the region and mitigate the impact on the people of the Sahel. Additionally, access to accurate on-the-ground data is a proven part of early warning systems. GeoPoll has extensive experience conducting research in vulnerable areas through mobile-based methodologies, and below we review the challenges and opportunities for conducting research in the Sahel.  

The need for accurate data collection in the Sahel

Accurate data collection is an essential part of monitoring and predicting problems as well as providing quick and targeted aid. Families in the Sahel are vulnerable to food insecurity and malnutrition, worsened by the region’s history of droughts and climate change. USAID, in collaboration with Save the Children, has demonstrated the value of a data-based early warning system in the Sahel. Since 2013, these organizations have been conducting a Household Economy Analysis (HEA) on food security. Mali, Burkina Faso, Niger, and Senegal have all used the data to help crisis or conflict-affected families. In 2015, HEA data allowed more than 14.8 million people to be provided with support like seasonal safety nets or livelihoods, demonstrating how data collection in the Sahel can build resilience within the region. 

Challenges of data collection in the Sahel

While conducting research in the Sahel is essential, it can be challenging because of the infrastructure, conflict, and cultural context. Some  challenges of conducting research in Africa and specifically the Sahel include: 

How to conduct CATI research in the Sahel

GeoPoll call center in SahelCollecting data in the Sahel can be challenging, but GeoPoll has had success with using the Computer Assisted Telephone Interview (CATI) research method for remote data collection in multiple locations. GeoPoll has extensive experience launching CATI centers and quickly training interviewers who represent a variety of backgrounds and languages.

We currently operate call centers throughout Africa, including those in the Sahel countries of Burkina Faso, Cameroon, Chad, Mali, Niger, and Nigeria. Additional call centers are located in Botswana, Central African Republic, Cote D’Ivoire, Ethiopia, Ghana, Kenya (from which we conduct interviews in Somalia), Liberia, Namibia, and South Africa. By using CATI, GeoPoll has been able to overcome the challenges of collecting data in areas where displacement and conflict are common, and infrastructure and other factors prohibit in-person research.    

Benefits of Conducting CATI Research with GeoPoll

GeoPoll can recruit interviewers and launch call centers in just weeks. Our proprietary CATI application allows us to manage the survey process from end-to-end, with features including: 

  • Full control over question scripting, including multiple logic questions, skip logic, and randomization that allows for complex and customized surveys
  • Questions displayed via a simple interface that streamlines the survey process. 
  • Secure data storage and offline capabilities
  • Immediate access to results
  • Survey progress tracked in real time to ensure high-quality data 

GeoPoll is currently collecting data in the Sahel region and can set up any research project quickly. Contact us to request more information on our capabilities in the Sahel. 

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GeoPoll Launches Research Services in Somalia https://www.geopoll.com/blog/geopoll-launches-research-services-in-somalia/ Fri, 12 Apr 2019 22:48:08 +0000 https://www-new.geopoll.com/?p=3618 GeoPoll is pleased to announce the launch of our research services in Somalia with the release of our first report on the […]

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GeoPoll is pleased to announce the launch of our research services in Somalia with the release of our first report on the country. In late March 2019, GeoPoll conducted remote surveys in Somalia to investigate the humanitarian need and living conditions affecting the citizens on-the-ground. This report, which includes a data dashboard with all results below, details GeoPoll’s initial findings. Somalia is one of the most difficult countries in the world to gather data on, due to high levels of internal displacement and conflict, among other factors. As GeoPoll continues to conduct work in Somalia, we look forward to providing aid organizations with current and specific information on the status of the key issues facing Somali people.

Background: Somalia’s Humanitarian Need

Currently, Somalia is experiencing a humanitarian crisis where food is scarce and conflict afflicts many citizens. More than 1.5 million people are in critical need of assistance due to food insecurity, and malnutrition has exceeded the emergency threshold of two percent. There are also 2 million people in risk of violence due to living in hard-to-reach, conflict-affected areas.

Survey Methodology

The GeoPoll survey was in the field from March 27th to March 28th in 2019. Respondents were interviewed through voice calls on mobile phones, via Computer Assisted Telephone Interviewing, or CATI. In order to facilitate this type of survey, GeoPoll recruited Somali people who were living in Kenya to be survey enumerators because they knew the local language and the context of the challenges of living in Somalia of late. These people were trained by GeoPoll staff and conducted the interviews via live calls to each of the individual respondents.

The survey was not controlled for gender yet there was a ratio of 68% male to 32% female responses, meaning that women were highly engaged with the questionnaire when consideration is given to the country in which the survey took place. Age was evenly distributed between the age groups, although the age group with the largest share of respondents was 35 years of age or older. Survey respondents were from 12 regions throughout the country, with the largest share from Banaardir. This survey had a small sample size of 91, and as such is not nationally representative, but does provide a snapshot view of the lives of some individuals in the country.

Food Insecurity in Somalia

Respondents were asked a range of questions to probe about the level of accessibility their households and communities as a whole have to food. The series of food security questions began generally when respondents were asked what the food situation was like in their community. 36% of responses indicated a lack of sufficient food—with 11% of the total responses indicating a very significant lack of food in their community. These responses reflect what has been seen in other studies on food insecurity in the country, that there are many people seriously suffering from lack of food that need assistance as soon as possible.

Next, respondents were asked about how many days, within the past 30 days, they lacked food. The survey asked respondents to quantify how many days they, or a household member, had to reduce the number of meals eaten in a day due to lack of food or money. 13% of responses indicated that every day within the past 30 days they had to ration food or money and cut back on the number of meals eaten. 11% of respondents cut back meals 15-29 days within the past 30 days, and 34% indicated 1 day to 10 days where they restricted meals.

IDPs and Safety

Violence and internal displacement are prevalent threats to people in Somalia and are a cornerstone to the humanitarian crisis in the country, especially to people living in the southern regions. To find out more about the situation, GeoPoll asked respondents about displacement and self-reported feelings of safety. First, respondents were asked if they had been forced or obliged to flee their homes recently, 41% of respondents stated that they had. Next, the respondents were asked if they had ever been either an internally displaced person or a refugee—19% of respondents had at once been either. Finally, GeoPoll asked if respondents feel safe in their homes due to the current security situation, where 33% of respondents noted that they do not feel safe. Due to the fact that the prominence of violence in Somalia is somewhat concentrated toward the south, the responses from this survey indicate the urgent need for humanitarian assistance that is impacting many of the innocent civilians affected.

Somalia Data Dashboard


Gathering information on-the-ground in Somalia, such as the above, is a crucial step in assessing the need associated with the humanitarian crisis and developing action plans for aid assistance for the inflicted. Data-driven decision making has been said to be one of the most important digital principles for development, and GeoPoll experts fully agree. GeoPoll can facilitate custom surveys in Somalia remotely and deliver real-time results quickly. Inquire about running a survey in Somalia, today.

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