Democratic Republic of Congo Election Poll Released

In partnership with Ipsos and the Congo Research Group at New York University, in late December 2018 GeoPoll conducted surveys around the Democratic Republic of Congo elections which occurred on [...]

GeoPoll’s Top Research Projects of 2018

GeoPoll had a busy 2018, from opening new CATI call centers to expanding GeoPoll Audience Measurement into additional countries in Africa and the Caribbean, and launching new services such as [...]

Data Report on Farming in Kenya and Mobile Phone Usage

Following the launch of our farmer panel, a panel of over 18,000 farmers in Kenya available to take GeoPoll surveys through their mobile devices, GeoPoll is releasing its first report on farming [...]

Holiday Spending and Black Friday Shopping in Ghana, Kenya, and South Africa

The holiday season is in full-swing and GeoPoll research experts have again become curious about how consumers are making purchase decisions around the holidays. In years past, GeoPoll has [...]

Audience Data from Liberia Presented at Media Market Day

In November, GeoPoll was pleased to participate in the first official Media Market Day in Monrovia, Liberia, hosted by Internews and funded by USAID. The purpose of the Media Market Day was to [...]

Sources of Secondary Research and Considerations for Emerging Markets

Conducting secondary research is similar to the research that students conduct throughout primary school. Answers to research questions are already available online, in academic databases, the [...]

Market Research Online Communities in Africa

The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]

The Connected Nigerian Consumer: Nigeria Consumer Behaviour, Income, and eCommerce

Almost half of the Nigerian population have internet connectivity, supported by high mobile penetration, and as Africa’s largest economy Nigeria is one of the most prosperous consumer markets in [...]

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