GeoPoll Report on the Kenya Media Shutdown
On 30th January 2018, four Kenyan TV channels were taken off air following a government enforced directive. KTN News, NTV, Citizen TV and Inooro TV, which usually command over 50% of total TV [...]
Understanding African Millennials; GeoPoll Presents on A Misunderstood Generation at #AMRA2018
Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation typically thought of as those born [...]
Quarter 4 2017 Media Ratings & Audience Share in Africa & Middle East
With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets [...]
